This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
It is the age-old challenge for all associations – how do I successfully recruit new members and keep the ones I have? Value and relevance lead to recruitment and retention. The changes technology has brought to the table have everyone not just looking for, but also wanting to sample “the goods” before they commit their time and money.
It is the age-old challenge for all associations – how do I successfully recruit new members and keep the ones I have? Value and relevance lead to recruitment and retention. The changes technology has brought to the table have everyone not just looking for, but also wanting to sample “the goods” before they commit their time and money.
Last month we held our Thought Leadership webinar, Flipping the Membership Equation: Thinking Different about Member Retention and Recruitment , and it turned out to be the largest turnout for the webinar series to date. Freemium, multi-tiered and try before you buy options are becoming a part of the changing membership landscape.
This is just a sample of what your organization can be doing today to compete and succeed in the On-Demand Economy. Enable your members to gain access to the education they seek when it is convenient for them. Offer a variety of learning from events and eLearning modules to publications, videos, and webinar recordings. I hope you can attend.
By the way, if you need to redesign your renewal notice based on this post or for any other reason and want a sample of a successful membership renewal notice, please let me know and I will send one along to you. I just emailed you a sample. Unleash the Power of Market Testing in your MembershipRecruitment.
An Example of a Value Proposition A simple sample example of a value proposition for a fast food restaurant could be “hot, delicious food served quickly at an affordable price.” When it is complete, however, you will have a very valuable marketing tool to use in your recruitment process.
This makes it way more cost-effective to retain the support of existing members than recruiting, onboarding and engaging new members all the time. Looking for more tips on how to make your membership renewal letter shine? Check out our guide 3 Membership Renewal Letter Samples to Boost Your Renewal Rates.
Labels: Membership structure , Price , price testing. I'm a mid-level membershipmanager for a young society and I read your articles all the time. Unleash the Power of Market Testing in your MembershipRecruitment. The Membership Lifecycle. Ten Top Membership Acquisition Offers. Tony Rossell.
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content