Michigan Social Media Strategy 
Higher Logic
NOVEMBER 8, 2018
The American Society of Heating, Refrigeration, and Air-Conditioning Engineers (ASHRAE ) used marketing automation to include dynamic renewal footers in emails and to run paid social media ads, along with launching a new welcome series. Ensuring that Link is woven into the marketing calendar and strategy. Highlights. Highlights.
Email Maven
AUGUST 1, 2024
All you need is a bit more strategy. Billion dollars are being spent on all both Federal and local elections 1 which means we are all going to be bombarded with paid social ads, TV ads, influencer, direct mail, calls, texts, and emails all around local and national elections. Or does your grace period cover them?
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Aaron Wolowiec
MARCH 4, 2014
The session description reads as follows: Countless authors and thought leaders claim to have identified “The Next Big Association Trend”—the end of the traditional membership model, the demise of the face-to-face meeting, the rise of the social media imperative. The second Oser I’ll be speaking with is Donna Oser, CAE.
Aaron Wolowiec
JUNE 25, 2013
From the minute we get up to the minute we go to bed, we’re surrounded by it: social media. But whether you dub it a blessing or a curse, there’s no denying social media platforms have made it easier to learn, to connect and to engage. Sometimes it’s hard to keep up.
Aaron Wolowiec
MAY 25, 2012
On May 23, Destination Michigan hosted its annual Michigan Meetings Expo at the Bavarian Inn Lodge in Frankenmuth. This year, instead of a traditional keynote session, the opening general session comprised five different speakers – each delivering one of five top Michigan meetings trends in five minutes or less.
Reid All About it
OCTOBER 20, 2017
One focuses on robots in the workplace with a close look at an office furniture factory in Michigan and a telecommunications equipment factory in China. Discuss strategies for building deeper, year-round engagement through your digital channels – web, mobile, social and email. Does your organization have a social media strategy?
SCD Group
MARCH 23, 2014
Rumors – whether shared via traditional media or social media – can harm associations. Successful association executives ensure their organizations are listening and monitoring all forms of media. Rumors are circling all over SE Michigan almost as fast as the snow is melting,” Garr wrote. If not, why not?
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