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Sometimes people are more willing to prioritize the technology in their pocket over their eyes. Dr. Belinda Starkey, AOA Trustee Though “The Eye” is a thought exercise and not an actual product, it was developed with a specific goal in mind: To attract younger people and technology first-adopters to visit an eye doctor. “We
We need to bridge the chasm between the Industrial Era workplace and the Millennial workforce. But the real reason why everyone has questioned and disliked and avoided the Millennials isn’t because they’re Millennials – it’s because they are the personification of change. And let’s be brutally honest. But there is a solution.
” As Christine Smith , president of online career center provider Boxwood Technology , explains in today’s leadership profile , “Success usually doesn’t come from one single great ‘thing’—it’s doing a lot of little things well every day.” ” Boxwood’s Technology’s Smith agreed. Hank Berkowitz, Naylor, LLC.
Year-round, 365-day engagement through technology and social media is one of the biggest trends she has observed. “Associations also need to do a better job of reaching out to Millennials with an updated, more non-traditional membership experience,” she said. We need to find a better way to “bridge the gap.”
As technology becomes more pervasive, don’t forget the personal side of the member experience. If you look back at our most popular reader polls of the past three years it’s interesting to see how your peers’ concerns have shifted from strategy (2010) to communication and innovation (2011) to tools and technology (2012).
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