American Optometric Association Launches “Eye” Public Awareness Campaign
Associations Now
SEPTEMBER 17, 2024
Sometimes people are more willing to prioritize the technology in their pocket over their eyes. Dr. Belinda Starkey, AOA Trustee Though “The Eye” is a thought exercise and not an actual product, it was developed with a specific goal in mind: To attract younger people and technology first-adopters to visit an eye doctor. “We
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