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Millennials get their share of depressing headlines these days—like this one from NBC News : “Majority of millennials are in debt, hitting pause on major life events.”. A stunning sad fact: only 22 percent of millennials are debt-free. The state of millennial membership. The state of millennial membership.
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
The side effects of this change are: A loss of traditional revenue generated by membership dues. Younger members, especially millennials, have experienced technology as a key component of their entire education experiences, have expectations that will put pressure on associations not investing in current technology.
Two millennials weigh in on the latest research findings. As two members of the millennial generation, we pay special attention to articles that claim to state the best ways to market to us. Millennials don’t want to interact with brands on social media the same way that they interact with friends or family.
Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.
On the other side of the age bracket, WBT Systems explains how to attract the interest of millennials: help them get a job by providing online learning and early-career resources. Newsletters are immortal —and so is news of their death and rebirth,” says Dave Pell, who shares six tips for publishing excellent newsletters.
By creating detailed personas, precise segments, and dead-on messaging, you’ll have better appeals, greater ROI, and increased revenue. – Sample Swap for Newsletter Templates. – Closing the Millennials Membership Gap: How to Drive Membership with Freemiums and Sticky Membership . 1 CFRE credit. More info/register.
Meanwhile, many Gen Z and Millennials are still trying to get a handle on the whole adulting thing. This is the second session in a four-part webinar series exploring marketing automation, how to avoid common missteps, and how to optimize its use to gain marketing intelligence and grow association revenue. 1 CAE credit. Host: ASAE.
Not everyone enjoys posting in your forums or reading email newsletters every week. It’s a business initiative that can help you increase revenue, retention, and satisfaction by engaging your customers or association members. Article #3) Why Building Community Online is Important When Attracting and Engaging Millennials.
Boost your non-dues revenue. of revenue for trade associations, and 30% of revenue for professional associations. Engaging members with ticketed events can bring in event revenue (as well as other streams!) When members are doing something cool in your community, give them a shoutout in your newsletters and social media.
And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. That’s why it’s crucial to offer Millennial and Gen Z members opportunities to connect with one another and access to a community of other professionals.
It can help them evaluate an industry, develop strategies to increase revenue or member retention, and tell them what benefits members want to see. The percentage of members who love your email newsletter may different by age, for example. 90% of millennials love your email newsletter. But how do you get data?
More and more donors want to give non-cash appreciated assets like stocks and cryptocurrency, and your nonprofit can boost its fundraising revenue by empowering them to do so. Consider donor demographics, too— 57% of crypto owners are Millennials while only 20% are members of Gen Z. Make it easy for them to give non-cash donations.
Jimmy Daly says it’s the perfect time to launch a newsletter , and I agree. While it’s true that Millennials are transforming the business world and the very way we meet and market events, your meeting format must not leave other generations wanting. Location: Alexandria VA. More info/register. Host: Billhighway. Wed 9/20 at 1 p.m.
We Can’t All Blame Ourselves: Why Millennials Need to Pull Their Own Weight. Regardless of change and differences in generation styles, there are areas where it’s still appropriate to expect Millennials to conform to traditional ethics and hard work. Bill Mickey. Melissa Harrison. XYZ University.
Increasing revenue and membership with podcasts. If you want to introduce your association, profession, or industry to young listeners, podcasts are the way to go—38 percent of millennials listen to podcasts. If you want to stay on top of developments in the podcast world, subscribe to HotPod , a newsletter about the podcast industry.
Forbes.com: Millennials: A Generation of Page-Turners, Jan. For the first time, printed member newsletters and show guides appeared in the Top 10 preferred communication channels in the Communications Benchmarking Survey. Print can still be a major revenue generator for associations. Newsletter. “Wait…print isn’t dead?
Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. Now, add engagement and revenue to the mix, while attempting to keep an annual tradeshow afloat in a hybrid world of in-person and virtual events.
The bulk of the workforce is made up of Millennials, Generation X, and Baby Boomers, and Gen Z is not far behind. Tip: It’s important to view engagement activities for young professionals as an investment, not a revenue generator, Consider your best possible scenario to be a break-even, and you’ll be on the right track.
A new study from Iris Mobile and The Center for Media Research found that 75 percent of millennials (Gen Y) access the Internet via their phones. I checked in with two of my millennial colleagues to get their take. I checked in with two of my millennial colleagues to get their take. No surprise there.
And that is leading to situations like the one that faced the startup millennial-focused news outlet Mic last week. But strangely, this logic seems to go against the recent headlines we’ve seen around this—including a Pew study that found the old-standby email newsletter is more successful than a standalone app.
This shift may be aligned with the sensibilities of millennials, who are currently the majority of the workforce. For example, you pay a membership fee to join an association and receive a long list of available products, like newsletters or certifications. It’s an example of changing but not changing.
Associations traditionally printed their materials (fliers, newsletter, magazines, etc.) not only to engage members but also to generate non-dues revenue. Print and/or electronic publishing The and/or dilemma: Would it benefit our organization if we switched from print to digital publications? And, if so, when?
Join this Coffee Talk to share strategies to leverage Google Analytics to meaningfully measure success, generate revenue, and improve your users’ experiences. Be What Millennials Want: a Content Curator. Learn how to help Millennials cut through all the junk and get to the good stuff in terms of professional development.
Take advantage of additional channels to establish trust and pull people back to your site, like newsletters, social media, and events or publications where you can share your expertise. Messy Nessy Dear boomers, this is why millennials don’t feel motivated to work anymore. Stress reduction. Calories be damned!
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