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Tips from the Trenches: 6 Ideas to Make Your Events Appeal to Gen Z 

EventMobi: Association Events

Generation Z , or “Gen Z” for short, is the demographic cohort born between 1997 and 2012 that succeeds Millennials. This makes it difficult for event organizers and marketers to use a one-size-fits-all approach to engaging diverse audiences. Social media is their preferred form of entertainment. ” -Amenah R.

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Focus on Millennial Learners to Benefit Members of All Ages

WBT Systems

There are countless articles describing how we need to change the way we deliver learning to attract and engage millennial learners, but many of these articles seem to forget that organizations must deliver learning to learners across multiple generational groups. Do millennial learners prefer different types of training?

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Wednesday Buzz: Connecting with Millennials on Social Media

Associations Now

How to use the latest Facebook and Instagram features to reach and engage with millennials online. Social media platforms introduce and update features seemingly almost daily. Social Media Examiner reveals how to leverage the latest in Facebook and Instagram features to connect and engage with millennials.

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Changing the World: The Millennial Appeal

YourMembership

Categories: Social Media and Business Trends Tags: millennials I’ve written about Millennials frequently. The sheer numbers of Millennials and their propensity towards consensus building, means most associations (and member-based organizations) are [.] ( Read more. )

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The Key to Attracting Millennials

Association Success

I am not an expert on Millennials, but I have three daughters aged 22, 20 and 18 so I am definitely gaining some basic understanding of how they think. Today, five years on, our membership is 47% Millennials, 34% Gen X and 19% Baby Boomers. That growth came from the Millennials. We did not lose the Baby Boomers. What did we do?

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Social Media ROI in Dollars & Cents – Your Questions Answered

YourMembership

Last week we held YourMembership’s November Thought Leadership webinar Social Media ROI in Dollars & Cents , with Ben Martin, CAE, noted speaker and Chief Engagement Officer for Online Community Results. During presentation we polled the attendees on their organization’s social networking maturity level.

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The millennial mantra: give

Aaron Wolowiec

And millennials are taking note. According to the plethora of research on millennial behavior, Gen Y embraces social responsibility. At the same time, millennials believe in giving back – but not necessarily with money. The researchers studied nine organizations to learn how they engaged millennials in their campaigns.