Higher Logic

JANUARY 31, 2019

Tech is still booming with a competitive edge, people are living longer, and younger emerging generations like Millennials and Gen Z’ers will continue to shake up the workplace (and your member base). If it’s the latter, it’s time to reshape your strategy. Effective communication is all about managing expectations. Cue the Aretha).

Communications 184

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Higher Logic

MAY 29, 2020

Looking to personalize and target your email communications strategy to different member segments? Many associations are looking to technology to help them achieve various goals like millennial recruitment and maximizing staff resources. Objection 2: Social Media. Growing Non-Dues Revenue. Let’s just do that.”.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Reid All About it

AUGUST 12, 2016

5 Ways to Build Your Brand on Social Media. Social media has transformed the way brands can interact with customers. Presenter: Lisa Marcyes, Social Media Marketing Manager, Marketo. – Millennial Engagement Strategies for Associations. . Presenter: Eric Leland, Founder, FivePaths.

Utah 150

Utah millennials Social Media LMS 150

Reid All About it

MARCH 8, 2024

In 2024, the data continues to show how the historical assumptions that drove association strategy are less and less valid.” Tech Tuesday Slam Dunk: Successful Strategies to Manage Your IT Project Portfolio Managing your IT project portfolio is like juggling multiple March Madness brackets—requiring skill, precision, and strategic thinking.

Education 258

Education DC Strategy Member Engagement 258

Reid All About it

JANUARY 18, 2011

Clay Shirky ’s Foreign Affairs article, The Political Power of Social Media (registration required), is a fascinating read that rebuts and shreds Malcolm Gladwell’s view about the power of social media to facilitate change. Why not give Malcolm Gladwell a share of the spotlight too?

Social Media 150

Social Media millennials Innovation Tools 150

YourMembership

FEBRUARY 24, 2016

Working with over 4,300 associations worldwide, we often hear the same question, “how do we reach and engage millennials?” Over the past few years the millennial audience has been a focal point for associations, but why? In order to thrive, your engagement strategy must expand to reach all age demographics.

millennials 170

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Achieve

JUNE 2, 2021

While stereotypes and presumptions about millennials continue to persist, research has proven. that generational lines haven’t stopped millennials from being exceedingly active in movements for change. For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . benefits of direct mail.

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EventMobi: Association Events

JUNE 26, 2023

The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement. The solution?

Member Engagement 130

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Associations Now

MARCH 26, 2019

Social media is becoming increasingly important for member service, but it highlights the many channels customers use for help. If your organization is attuned to a more hands-on customer service strategy, it can be a weird feeling to have to field a response in a Twitter comment or a comment thread on a blog post.

Strategy 102

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YourMembership

JULY 20, 2012

Your Goal for Social Media – Friday Fix. July 20th, 2012 | Posted in Social Media and Business Trends. There’s quite a firestorm brewing on the social webs. nextgen Journal featured an article written by Cathryn Sloane in which she argues “Why Every Social Media Manager Should be Under 25.”

Social Media 150

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YourMembership

DECEMBER 23, 2015

Here are the five essential takeaways you should know: Shifting requires accommodating the millennials entering the workforce. Without question, associations are interested in connecting with millennials as both members and leaders. Millennial needs and wants are different than those of generations past.

millennials 150

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Achieve

AUGUST 12, 2021

Effectively inspiring millennial donors to get involved in your next peer-to-peer campaign requires. a thorough fundraising strategy. Use social media to increase campaign visibility. Don’t underestimate millennial giving power. Millennials are motivated to give to causes that appeal to their values.

millennials 82

millennials Tips Social Media Software 82

Nonprofit Marketing Guide

APRIL 16, 2025

Audience Segmentation for Effective Communication Step 1: Identify Your Primary Mindset(s) Which mindset aligns best with your mission and messaging strategy ? Experiment with Content Formats Does your audience engage more with data-driven reports (keepers/captains) or interactive social media campaigns (artisans/helpers)?

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YourMembership

MARCH 8, 2013

Three millennials (two males and one female) also served on the committee. The three millennials asked some very tough and insightful questions. Yes, it’s trending right now in a lot of social media, but the ideas behind gaming dynamics and techniques are as old as human civilization itself.

Social Media 150

Social Media millennials Recruitment Recruiting 150

Associations Now

DECEMBER 3, 2024

The numbers are especially high among gen Z and Millennials—59 percent say they’re doing so. What they’re often missing, the survey suggests, is a clear strategy for giving: 52 percent say they get no advice on how to spend their charitable dollars. A recent report from the U.S.

millennials 52

millennials Survey Social Media Strategy 52

Association Success

SEPTEMBER 13, 2018

I am not an expert on Millennials, but I have three daughters aged 22, 20 and 18 so I am definitely gaining some basic understanding of how they think. Today, five years on, our membership is 47% Millennials, 34% Gen X and 19% Baby Boomers. That growth came from the Millennials. We did not lose the Baby Boomers. What did we do?

millennials 138

millennials Content Technology Social Media 138

Reid All About it

APRIL 1, 2016

Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenter: John Haydon, Marketing & Social Media Expert. – Increase Membership Engagement with Social Media. CAE credit).

Case Study 150

Case Study millennials Social Media Sample 150

Reid All About it

APRIL 1, 2016

Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenter: John Haydon, Marketing & Social Media Expert. – Increase Membership Engagement with Social Media. CAE credit).

Case Study 150

Case Study millennials Social Media Sample 150

Reid All About it

FEBRUARY 5, 2016

– eLearning Strategy, Tactics & Responsive Planning. – How to Build an Amazing Volunteer Recruitment Strategy. Discover the difference between traditional recruitment strategies and the volunteer attraction strategy. Social Media Examiner explains Blab in more detail. Tue 2/9 at 3:30 p.m.

Pennsylvania 150

Pennsylvania Social Media Recruitment Recruiting 150

Jamie Notter

JANUARY 24, 2012

Humanize and the Millennial Generation. That post was the setup to this one, based on the original question that was posed in one of our Humanize twitter chats, which was “Is the Millennial generation better poised to accept the ideas in Humanize than previous generations.” Consulting. Generations. Books: Jamie Notter.

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Reid All About it

DECEMBER 21, 2018

Some quick hits before we get to this week’s list of free webinars: Perennials (older workers), not millennials, will trigger the next wave of talent retention efforts. Find out when the power of suggestion is most likely to work for your brand and how to use it to your advantage through traditional and social media channels.

Email Marketing 175

Email Marketing Social Media Library millennials 175

Reid All About it

FEBRUARY 22, 2019

Tue 2/26 at 12 p.m.* – The Role of Social Media in Advocacy (Washington DC Idea Swap). Learn how associations can leverage social media to launch successful advocacy campaigns, create effective messaging that resonates with your target audiences, and measure your association’s social media advocacy efforts.

Social Media 170

Social Media DC Washington System 170

Reid All About it

SEPTEMBER 15, 2017

– Advocacy in a Social Media World. Explore how associations have become catalysts for change by using social media platforms—and members—to promote key issues to legislators, regulators, and the public. – Driving an Innovation Strategy. Tue 9/19 at 10 a.m. More info/register. Host: MCI Group.

Raleigh 204

Raleigh Arlington DC Social Media 204

Aaron Wolowiec

SEPTEMBER 13, 2016

For example, millennials just starting their careers often turn to associations for job opportunities and career advice. Perhaps surprising, however, was social media’s influence. While millennials indicated they’re much more willing to use social media platforms to connect with associations, email is still the No.

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millennials Social Media Communications Education 100

Reid All About it

MARCH 3, 2017

I definitely agree with the #1 blogging tip: create a content strategy. A content strategy doesn’t have to be a complicated project. I’ve seen strategies of only a few lines that can keep people focused on goals, audiences and audience’s needs. How Millennials and Baby Boomers Can Work Together. Tue 3/7 at 2 p.m. –

millennials 150

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Associations Now

AUGUST 23, 2013

Millennials don’t care much about possessions like expensive cars. Millennials do fine without a lot of possessions. The details, and more, in today’s Social Media Roundup: Mind of Millennials. So what do millennials value? Creating a valuable experience may be the way to reach millennials.

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Association Success

NOVEMBER 9, 2020

For those of you not familiar with the platform, TikTok has become a place of major cultural significance with many Generation Z’ers and their younger counterparts — becoming the fastest growing social media app since its launch in 2018. Take the Washington Post, for example.

Strategy 89

Strategy Washington Social Media Video 89

Association Adviser

MARCH 10, 2014

Two millennials weigh in on the latest research findings. As two members of the millennial generation, we pay special attention to articles that claim to state the best ways to market to us. Millennials don’t want to interact with brands on social media the same way that they interact with friends or family.

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Reid All About it

OCTOBER 7, 2016

Learn how Snapchat is different from other social media platforms; how to use Snapchat to engage event attendees; how to design an effective On-Demand Geofilter for your event; and how to market your organization with Snapchat. Presenter: Nick Borelli, President and Strategist, Borelli Strategies. More info/register.

Mooc 212

Mooc Certificate DC millennials 212

Candid

SEPTEMBER 28, 2021

The impact of social fundraising has dramatically increased in the last 18 months, giving nonprofits new channels to create reach and drive engagement. . If one person shares a post about your campaign on social media or requests their peers make donations, think about the number of people they can reach and potential new eyes on your cause.

Social Media 122

Social Media millennials Strategy Maine 122

Higher Logic

AUGUST 17, 2015

Today’s “new normal” involves continuous change, which is something the Millennial generation has simply come to expect. How can you make them more seamless (which is what Millennials are expecting)? This post is part of a series about Millennials and Online Community. We like consistency. We like things to stay the same.

millennials 120

millennials Social Media Leadership Examples 120

Associations Now

MAY 9, 2023

In-person meetings are bouncing back, according to a Freeman report, but millennials and Gen Z attendees are more particular about what they want out of them. Holsinger pointed to a recent HubSpot survey that found the top ways Gen Z discover new products include social media, YouTube ads, internet searches, and streaming—but not email.

Survey 118

Survey millennials Sample Education 118

Candid

FEBRUARY 4, 2025

That power of connection is also the driving force behind how people show up on social media platformsjoining groups and digital communities with shared values, locations, or interests. Gen Z (31%) and millennials (22%) were more than twice as likely as Gen X (11%) and boomers (10%) to cite it as an important motivating factor.

Social Media 95

Social Media millennials Strategy Video 95

Reid All About it

JUNE 14, 2024

Fíonta shares eleven effective marketing strategies for boosting event attendance. In Nimble’s AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, an introduction to AI for associations and a guide to developing an AI strategy. AI for associations. AI acceleration.

Arlington 264

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Candid

DECEMBER 3, 2024

According to Foundation Source’s survey on how Gen Z and Millennials view charitable giving, the next generation started giving at a young age—just 14 years old for the average Gen Zer—and they show continued interest in charitable activities. Gen Z and Millennials want to be seen as changemakers and advocates rather than philanthropists.

millennials 105

millennials Social Media Survey Education 105

Association Adviser

SEPTEMBER 22, 2016

Attracting millennials to your association requires thinking about the different life stages they are living through – and marketing to them appropriately. A lot of articles out there dispense quick advice about how to attract millennials to your association’s membership: reach them on social media!

millennials 60

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Reid All About it

SEPTEMBER 30, 2016

Social Media Siloes (Association Chat). Leveraging the Millennial Generation in your Workplace. 1 CAE credit. More info/register. Host: ACGI. Presenter: Marc Thompson, EVP, credentialing provider ITPG. Tue 10/4 at 2 p.m. Join a live-stream Q&A session hosted by KiKi L’Italien, founder, Amplified Growth. Wed 10/5 at 12 p.m.

Maryland 150

Maryland millennials Education Certificate 150