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We spend some time each summer in a busy resort town in the white mountains of NewHampshire. How to recruit and engage an entirely new generation of members. On-season traffic clogs the narrow streets and overwhelms the traffic lights. Every day a few official traffic directors turn off the lights and take over.
Just as associations seek to recruit or renew members and/or recruit or retain donors, political candidates (and parties) seek to renew past supporters and to recruit voters and/or donors. Associations sometimes see member recruitment and retention as a year-round function.
Giving Days can be great ways of harnessing the immediacy and connectedness of social networks to raise funds, recruitnew supporters, and raise awareness of your mission. JUNE – NewHampshire Gives. Reach out to a fellow nonprofit and ask them to share their experience. They are not to be entered into lightly.
For example, The California Community Foundation hosted trainings for its grantees as well as those of peer funders on topics like voter contact, volunteer recruitment, navigating voter data, and voter rights.
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