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Association Brain Food: 2.28.25

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Mark Athitakis at Associations Now brings a promising idea to the association world: the critical reviewer. Lori Zoss Kraska of Growth Owl is always researching and uncovering new approaches to sponsorship. Location: New York, NY. Devils advocate. He suggests guidelines for this person to follow during board meetings.

DC 258
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Association Brain Food: 4.4.25

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I started with a New York Times recipe ( archived version ), but added red bell pepper, jalapeo, cinnamon, green onions, and chickpeas. exam preparations, eligibility, exam content outline, study strategies, practice questions, tips and advice, etc.) Hear about proposed 2025 U.S. More info/register.

Revenue 258
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Association Brain Food Weekly: 5.15.20

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They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Sarah Gershman, Harvard Business Review ). Marketing virtual/online education. Chapter sponsorships.

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Association Brain Food Weekly: 10.23.20

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They also touch on assisting chapters with their digital strategy. He suggests some essentials for your home office gear and virtual meeting strategy. orgSource conducted a survey to assess the impact of the pandemic and discovered a disconnect between current association strategies and market realities. Live Review (LMS demos).

Revenue 300
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Association Brain Food Weekly: 10.30.20

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Hosts: New York Society of Association Executives and NYPCMA. At the same time, new technologies and trends continue to reshape the way we use the web, transforming members’ expectations and what to attract and retain them. Presenters: Chris Howells, Head of Strategy and Performance, Financial Times Live. 1 CAE credit.

Revenue 341
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Association Brain Food Weekly: 8.21.20

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Alisha Haridasani Gupta, New York Times ). Experience a best-in-class virtual event to inspire and start building your new event strategy. Learn how to level up your existing learning strategy to meaningfully engage your Millennial and Gen Z learners. (Jen Colletta, Human Resource Executive ). This is hilarious.

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Association Brain Food Weekly: 2.26.21

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If your association fits any of the five scenarios described by Lowell Aplebaum, FASAE, CAE, in his recent post, it’s time to review your strategic plan. Your organization’s strategy must offer “an inspirational, robust, and innovative pathway to a better future.”. Host: New York Society of Association Executives.