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A big-city police department’s kerfuffle reminds us that, depending on the topic and the audience, socialmedia campaigns can sometimes do more harm than good. The New York Police Department’s socialmedia campaign was meant to draw positive attention, but it didn’t turn out that way. link] via @digiday.
If you haven’t seen it, the movie is about Billy Beane , General Manager of the Oakland A’s baseball team, who about 10 years ago started evaluating his players and fielding a team in a completely different way (and getting great results, at about one-fourth the payroll of the big market teams). SocialMedia.
The AFPeeps—AFP’s savvy socialmedia mavens—will be bringing AFPeeps U (a.k.a. These lunchtime tutorials are specially designed to help attendees jumpstart and enhance their online and socialmedia success. Attendees can also stop by the AFPeeps Nest at any time to get their socialmedia questions answered.
Our book tour starts at the end of January, so if you are in San Francisco, Oakland, Boston, NYC, or Washington, DC, please join us. But an effective leadership strategy is also dependent on a robust digital strategy that not only uses socialmedia effectively, but incorporate mobile and new emerging digital technologies.
I really like the 7 steps of measurement for their simple elegance and how they can be used to measure socialmedia or anything for that matter. Most, however, found that the most difficult part of was identifying what socialmedia metrics to track that link to the result areas. Step 1: Define your goal(s).
This can be through external backlinks, socialmedia and business directory listings. For Amerlux, a lighting manufacturer in Oakland, New Jersey, we built a media relations campaign to generate more sales leads for its interior and exterior products. Off-page SEO utilizes digital tactics externally for the brand.
As many of you know, the priority of engaging and connecting is a big one for me- a soapbox- if you will, and I don’t understand those who simply look at socialmedia as a way to promote their agenda, products, and/or services. cagedether - Daryl Pereira; San Francisco; Web and SocialMedia Manager at IBM.
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