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6 Ways to Get More Value Out of Your Next Press Release

Nonprofit Marketing Guide

Many communicators overvalue the importance of press releases. Yes, a press release is an important part of your nonprofit’s media relations toolbox. Instead, the release should be thought of as a supplementary piece — something you use to provide critical supporting information.

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Should You Put Social Media in Your Editorial Calendar?

Nonprofit Marketing Guide

Most nonprofits don’t put every social media post into their editorial calendars. That often includes website articles and blogs, newsletters, one-off emails, direct mail, press releases, big public reports, event invitations, and the like. Work social media into your content repurposing workflow.

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Writing a Press Release for Associations

GrowthZone

The purpose of a press release is to get attention, make news, and generate publicity. The Basics of Crafting a Press Release: Make it newsworthy; it’s not an ad, it’s a news article. The Basics of Crafting a Press Release: Make it newsworthy; it’s not an ad, it’s a news article. Stick to one topic.

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How (and why) to Write an Association Press Release

GrowthZone

The purpose of a press release is to get attention, make news, and generate publicity. The Basics of Crafting a Press Release: Make it newsworthy; it’s not an ad, it’s a news article. Key Components of a Press Release: Letterhead (identify that it’s from your organization). Have a lot of formatting.

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Associations Respond to LA Wildfires

Associations Now

In a recent post on LinkedIn, Vista Cova founder Lowell Aplebaum, FASAE, CAE, laid out a variety of disaster-response steps that organizations can take , from granting a year of membership to members directly affected by a crisis to direct engagement with area components to provide assistance.

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Thanks For Playing: What I'm Reading

Thanks For Playing

Do you do press releases? A Recipe for Social Media ROI. Alltop Social Media. How to Manage Social Employees, Social Media at Events, and Car Talk. Splash: Refreshment For Your Small-Staff Organization. SmartBrief on Social Media. 11 July 2012. What Im Reading.

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Less Gates, More Golden Tickets

YourMembership

September 13th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Transparency has been a big struggle for traditional organizations. Social media gurus proclaim that avoiding social media will not stop the negativity, it will just ensure that it takes you longer to hear about it.