Nonprofit Marketing Guide

MARCH 17, 2015

Guest Post by Peter Panepento of Panepento Strategies. Today, I’d like to share some suggestions on how your organization can approach its media relations in a more engaging way. If you’re looking to get exposure for your organization, consider inviting reporters to learn about how you do the work you do.

Strategy 90

Strategy Press Release Communications Report 90

YourMembership

JANUARY 8, 2015

As quoted in our press release, “this significant addition makes YourMembership the leading engagement platform for organizations, delivering upon their mission of helping associations, organizations, publishers and other companies succeed by improving personalized user interactions across the web, social and mobile channels.”.

Association Management 150

Association Management Learning Management System LMS Press Release 150

Nonprofit Marketing Guide

MARCH 13, 2012

Link building is an essential part of any SEO strategy. A nonprofit’s link building strategy should incorporate the following aspects to ensure it’s both timely and effective. When another organization is posting content on your website that you’ve approved, they’re likely to draw their audience to this content as well.

Strategy 78

Strategy Press Release Social Media Content 78

Nonprofit Marketing Guide

FEBRUARY 10, 2015

Peter will be sharing his wisdom and tips with us monthly on the intersections of media relations, content strategy and social media. Guest Post by Peter Panepento of Panepento Strategies. The most visible organizations are the ones who are leveraging their own networks and effectively telling their own stories.

Press Release 89

Press Release Maryland Social Media Communications 89

Higher Logic

SEPTEMBER 21, 2016

The new IDC MarketScape: Worldwide Online Communities 2016 Vendor Assessment highlights the strengths and advantages of incorporating community into any organization. And our best features, like automation rules and developing ROI outcomes, truly set us apart from the rest of the community software vendors. SAP, AG, Salesforce.com, Inc.,

Report 120

Report Press Release Software System 120

Nonprofit Marketing Guide

FEBRUARY 18, 2016

Your nonprofit faces long odds whenever it sends a press release to a reporter or editor. Even under the best of circumstances, your release is competing with dozens of other releases and story ideas to earn that journalist’s attention. Every organization hires a new director from time to time.

Press Release 42

Press Release Detroit Report Examples 42

Vanguard Tech

MARCH 29, 2011

For all the talk of non-dues revenue, new members, retention, and fresh designs, a commonly missed component of an association’s website strategy is content – and making sure members and audiences are going to read the content. Here are some “quick hits” to implement as you make sharing part of your online strategy. Sharing Is Huge.

Strategy 70

Strategy Press Release Social Media Revenue 70

Associations Now

OCTOBER 4, 2016

Relationships, storytelling, and third-party validators mark associations with effective advocacy programs, according to a new study from communication, engagement, and business strategy firm APCO Worldwide.

Press Release 106

Press Release DC Washington Social Media 106

Associations Now

JUNE 28, 2016

But in a new press release , Gartner says that anti-cloud sentiment is likely to fade away in a few years, as the offerings improve and bleeding-edge technology becomes cloud-only—think, for example, Adobe’s Creative Cloud offering, which is only available as a subscription service but is frequently updated for end users.

Press Release 100

Press Release Cost Technology Strategy 100

YourMembership

SEPTEMBER 13, 2012

Transparency has been a big struggle for traditional organizations. You can control your press release content and branding (from a visual standpoint) but anything more than that you’re at the mercy of your customers, community members, employees and others who are commenting on and reviewing your services and offerings.

Social Media 150

Social Media Press Release Software Price 150

Candid

AUGUST 6, 2021

To that end, the ten-year initiative will coordinate donor resources to build international networks in the independent moving image ecosystem that foster deeper collaborations between civic leaders and content creators — funding aligned organizations, research, and creative content appearing across traditional and digital platforms.

Press Release 110

Press Release America Leadership Content 110

Reid All About it

JUNE 8, 2018

Email is the overlooked backbone of successful content marketing and SEO strategies. If your organization has a free webinar or event coming up, please send me the link. .); How Your Organization Can Use AI to Increase Member Engagement Right Now. Blog or press release? Organizer: ASAE Component Relations Section.

Cleveland 31

Cleveland DC Washington Press Release 31

Virtual

OCTOBER 16, 2015

First, creating a “focusing event” is a great strategy for an organization. That created a global focus for the organization’s members and staff—and that focus has yielded great attention. Instead of just cranking out more press releases or tweets, maybe you need to make a Day of it.

Massachusetts 100

Massachusetts Press Release Social Media Strategy 100

Candid

SEPTEMBER 16, 2021

First, we aimed to support organizations and social movements combatting racism that need to know where and how they can find the resources to fund their strategies and maximize their impact. We began tracking grants and pledges based on press releases and public announcements to tell a real-time story. . generate and?reinforce

Press Release 105

Press Release FAQ System Maine 105

Reid All About it

APRIL 11, 2013

It does not at all surprise me that a conference organized by Phil Buckley is the first result when you google “digital marketing for business.” You can do something a robot can’t do: convince your C-suite that your organization needs to develop and implement a content strategy. All hail the SEO master! I am not a robot.

North Carolina 150

North Carolina Raleigh Press Release Content 150

Associations Now

FEBRUARY 7, 2019

But with member demographics more diverse than ever, organizations are facing challenges in how they deliver it. In response, meeting planners have continued to increase the number of ways in which they deliver conference materials to attendees,” said Jonny Popp, Omnipress general manager, in a press release.

Content 92

Content Report Conference Press Release 92

CMA Solutions

JUNE 16, 2022

Let’s look at the research: a search engine, such as Google, Yahoo or Bing, is the first step in the majority ( 68% ) of online experiences, so it shouldn’t be a surprise that organic search accounts for more than half ( 53.3% ) of all website traffic. Most marketers agree that inbound marketing tactics (i.e. close rate. of traffic.

Strategy 52

Strategy Press Release New Jersey Illinois 52

Nonprofit Marketing Guide

JANUARY 28, 2015

It can take an organization from obscurity to notoriety in a New York minute. It supports your fundraising efforts, direct mail campaigns, social media strategy, special events, corporate sponsorship, and strategic partnerships. Messaging: What message do you want to continuously communicate to the press about your organization?

Press Release 76

Press Release Social Media New York Communications 76

Associations Now

NOVEMBER 9, 2016

The Southern Initiative will fund and equip local organizations to address the HIV epidemic in four cities. Early next year, the Southern Initiative will choose several organizations in each of the cities—ranging from health centers to community organizations—that are poised to execute creative solutions to address the problem. “In

Memphis 75

Memphis Press Release Houston Atlanta 75

GrowthZone

APRIL 3, 2020

Links to press releases. Either commit to a long-term update strategy or unpublish the page. member-based organizations navigate the current COVID-19 situation. >> Key, relevant local, state, federal government offices. Local, regional, state, national resources. Local, regional, national information. Informative.

Communications 127

Communications FAQ Press Release Directory 127

Higher Logic

DECEMBER 20, 2018

Why Community Should Be Part of Software Companies’ 2019 Strategy. This is also why marketing, customer success, and sales organizations are investing in online communities to grow customer lifetime value. As an organization, how are you communicating with your customers? The Time is Now: Is Community Part of Your 2019 Strategy?

Software 159

Software Revenue Press Release Communications 159

Nonprofit Marketing Guide

MARCH 31, 2016

Recently, we explored why it’s important to create a reporter-friendly online newsroom on your organization’s website to help ensure that you’re putting your best foot forward to journalists who might be interested in covering your nonprofit. It also will help you position your organization to grantmakers and potential donors.

Strategy 61

Strategy Social Media Press Release Report 61

Associations Now

JANUARY 23, 2019

Folders can keep your inbox more organized, but they can slow you down when you’re looking for specific communications. Nonprofit thought leader Beth Kanter suggests focusing on these seven strategies to avoid burnout and practice self-care. Cut down on folders. Search is one fix. Other Links of Note.

Press Release 102

Press Release Certificate Newsletter Review 102

Association Success

SEPTEMBER 16, 2020

Incorporating data-driven posts, evergreen advice and context about your organization into your editorial calendar can help shore up your content strategy. If your organization collects any data about your industry, crafting annual updates can help your content generate buzz. . Strategies for dealing with ongoing challenges .

Content 78

Content Case Study Press Release Survey 78

Association Success

OCTOBER 7, 2020

Organizations that successfully foster brand habits are capable of attracting and retaining a loyal following. If you want people to consistently, frequently engage with your organization, content should be an essential part of your strategy. . Here are three ways your content strategy can build brand habits that stick. .

Content 78

Content Press Release Social Media Newsletter 78

Nonprofit Marketing Guide

DECEMBER 6, 2012

Creating and sharing communications that are truly relevant and valuable to others outside your organization will require a major transformation within many nonprofits. Much of what we consider traditional nonprofit marketing – newsletters, press releases, event advertising – is outbound marketing.

Content 78

Content Marketing Press Release Communications 78

Associations Now

OCTOBER 23, 2019

“The sustainability of the meetings and events industry, in fact of the entire travel industry, is at the forefront of companies’ and planners’ minds in 2020,” said Derek Sharp, senior vice president and managing director at CWT Meetings & Events, in a press release. Looking for a new marketing strategy? Other Links of Note.

Press Release 62

Press Release millennials Social Media Report 62

Nonprofit Marketing Guide

JULY 5, 2023

Is your organization or are some of your staff the “go-to” people in your field? Whether your organization is full of thought leaders or you wish it were, these insights and resources will help. Is Thought Leadership the Right Strategy for Your Nonprofit? Do people recognize you as an authority on a specific topic?

How To 75

How To Press Release Leadership Resources 75

Associations Now

JUNE 21, 2016

Still, associations use them for all sorts of reasons, including to share articles and press releases. If this describes your content strategy, here’s a plea to change your approach. I’ve run into thousands of PDFs that serve no purpose other than to echo a press release that could just as easily be a web page.

Press Release 75

Press Release Content Washington Strategy 75

Nonprofit Marketing Guide

MAY 8, 2020

Find out how one organization used email with a direct mail appeal letter in #StayHomeShredLater – Combining online & offline messaging during a crisis. Find out how these two organizations made their Digital Transformation: A Tale of Two Resilient Nonprofits. Do you know The Problem with Know-it-All Nonprofit Leadership ?

Communications 73

Communications Press Release Social Media Tips 73

Associations Now

MAY 26, 2017

As part of the rebranding, the association launched a new website, www.USTires.org , and released new data about the industry’s economic impact, and it aims to raise USTMA’s profile with policymakers, consumers, nongovernmental organizations, and other stakeholders, Luke said. Tire Safety Week is May 28-June 3.

Communications 45

Communications Strategy Press Release United States 45

Associations Now

JULY 1, 2016

The organization—after surveying 2,700 of its members—is hoping to reverse outdated stereotypes while encouraging grandparents to read to their progeny. “We The second prong of AGA’s strategy is encouraging members to read to their grandchildren. Baby Boomers are becoming grandparents, and they don’t much like how they appear in print.

Press Release 74

Press Release Survey Content Strategy 74

Nonprofit Marketing Guide

JUNE 25, 2019

I often find this report useful as I review my PR strategies. Your path to media relations success isn’t paved with press releases. If you can help them get useful information on deadline — and even point them to resources outside of your organization — you’ll build valuable capital that will pay off later.

Tips 95

Tips Press Release Survey Report 95

Associations Now

DECEMBER 8, 2015

Its strategy includes creating advocacy programs focused on higher-education partnerships and building a massive public relations campaign to strengthen “the fraternity brand.” In its press release, NIC emphasized the goal of the organization’s reforms is to “instill trust and confidence in fraternities.”

Strategy 40

Strategy Press Release Social Media New York 40

Nonprofit Marketing Guide

AUGUST 7, 2009

As I was writing various chapters on both strategy and tactics, I realized that I was making choices about what to include and what to leave out based on my own set of assumptions about the world that nonprofit communicators are working in. Reality 5: Nonprofit communicators are transforming into community organizers.

Marketing 87

Marketing Social Media Press Release Communications 87

Socious

JANUARY 11, 2017

That’s the mark of an effective product, service, or strategy. An effective member engagement strategy gets your members participating and interacting with your association and their peers through its website, networking events, or private member community. You can never go back to seeing a single image.

Member Engagement 100

Member Engagement Newsletter Press Release Recruitment 100

Velvet Chainsaw

OCTOBER 1, 2024

Be their publicist Most organizations issue a press release and post a highlight video recognizing all of their annual award recipients. These could include individual press releases, inspiring videos, and shareable images for social sharing.

Industry 52

Industry Press Release Maine Video 52