Membership Marketing

DECEMBER 6, 2023

Earlier this year, I presented a session at ASAE’s MMC Conference on how to jumpstart planning for a membership recruitment program. In my consulting, I have found that some groups do not have a marketing strategy in place to add members. I call this method the “Ready, Fire, Aim” approach to membership recruitment.

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Recruitment Recruiting Marketing Conference 52

MemberClicks

DECEMBER 27, 2023

Volunteers are critical for all types of organizations, from nonprofits to schools to membership organizations. They can help organizations fill staffing gaps, build excitement around an event, give hours toward supporting your mission, and so much more. Why is volunteer recruitment so important?

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Recruitment Recruiting Social Media Project 52

Membership Marketing

FEBRUARY 9, 2021

Membership Recruitment is a thoughtfully written guided tour of today’s membership marketing universe, complete with how-to advice for the uninitiated, updates for the experienced, and fresh insights for everyone.” And what is required to achieve long-term membership resiliency? Here are some of the early book reviews.

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Recruitment Recruiting eBook Revenue 95

Forj

AUGUST 12, 2021

Did you know that 47% of HR professionals have said that retention is the top talent management challenge they face, closely followed by recruitment at 36%? These factors also affect your recruitment rates, as a company that values its employees enough for them to stay is also one that others want to work for. Don’t fret!

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Recruitment Recruiting Tips Process 91

Reid All About it

SEPTEMBER 27, 2024

Online learning strategy. D2L explains what you need to know to build and implement a strong strategy for your online learning initiatives , including success criteria, communication plan, and much more. Member recruitment. YourMembership describes 13 steps small-staff associations should take to attract and recruit new members.

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Arlington DC Washington Revenue 276

Blue Sky eLearn

FEBRUARY 4, 2020

However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Let’s dive in!

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Organization LMS Software Social Media 270

ISAE

JULY 21, 2024

How to Keep Job Candidates Interested in your Organization Acquiring employees with the right skills, experiences, and traits to join your association is a crucial part of the hiring process, but it’s only the first step. Once you’ve built a pool of interested candidates, you need to maintain their interest in your organization.

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Organization How To Recruitment Recruiting 52

MemberClicks

JUNE 6, 2023

They’re not just legally required – they’re also critical to ensuring an organization’s long-term success and helping guide the organization in its growth. Board members bring their expertise in a variety of areas to help an organization make strategic decisions about everything from their budget to their event strategy.

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Recruitment Recruiting Committee Handbook 52

Association Analytics

JANUARY 8, 2024

In this blog, we’ll outline our top three strategies to elevate your impact this year, along with ways to make small, easy changes that lead to large, impactful results. These will likely be senior level people in your organization who will be responsible for crafting policy and encouraging participation.

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Strategy Learning Management System Team LMS 169

EventMobi: Association Events

JUNE 26, 2023

The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement.

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Higher Logic

JANUARY 29, 2019

Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? If your membership organization were a car, engagement would be the gasoline. For organizations like associations and user groups, member engagement fuels your core objectives.

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Nimble AMS

MARCH 25, 2022

Read on for what to include in your association’s online community strategy. Building a thriving online community starts with a well-considered strategy. Be sure to define your organization’s goals for the online community so that your entire organization knows what you’re trying to accomplish. Recruit more members .

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Strategy Guidelines Recruiting Recruitment 130

Association Success

DECEMBER 17, 2020

Not only can refreshing your content lead to better recruitment and retention, it also gives your organization the time and resources to try something new. What’s working for your organization and what isn’t ? Refresh your data, implement SEO strategy or change a headline to make your content relevant and useful again.

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Organization Content Recruiting Recruitment 147

Reid All About it

SEPTEMBER 13, 2024

He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Here’s more advice on building a culture of learning and experimentation from Adam Grant at Strategy+Business. He doesn’t think of them as visionary, but some of them are new to me. Member experience.

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Velvet Chainsaw

JULY 24, 2023

Below I’ve highlighted five strategies NSA implemented that resulted in achieving pre-pandemic attendance, record high sponsorship and highly valued education and networking experiences. This strategy worked. Prioritize Your Organization’s Strategic Goals. They did not disappoint.

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Strategy Maine Video Conference 98

Associations Now

AUGUST 23, 2023

Recruitment and retention remain top-of-mind concerns for employers in 2023. Research has shown that for many employees, the decision to stay or leave is influenced by whether an organization offers staff professional development opportunities. Employers can also form a learning club at their organizations.

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Strategy Library Recruiting Recruitment 98

EventMobi: Association Events

SEPTEMBER 28, 2023

A member directory, or member list, is a list of all members of your organization. Depending on how your organization sets up membership, you can allow free access to your member directory or gate it behind a paywall (or a members-only portal). What is a Member Directory? How has your community grown over the years?

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Membership Marketing

FEBRUARY 15, 2021

In most instances, the root of the problem comes down to issues with their membership recruitment program. That is why in the book, Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission , I explore the impediments holding back associations’ membership. Use this link to learn more.

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Recruitment Recruiting Revenue Discount 97

Aptify

JULY 1, 2020

It’s also important to have an ongoing stream of new members to grow the organization. . Here are four ideas to help you reach your recruitment goals , even in challenging times : Provide valuable , relevant content. . Learn more tips and strategies for boosting your membership.

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Recruitment Recruiting Tips Price 72

.orgSource

JULY 3, 2023

I’m glad to see so many organizations producing compelling content. It was considered too resource intensive to play a consistent role in most promotional strategies. But some organizations are still treating video like a tourist in their communications programs. Integrate Video With Strategy Multipurpose each video production.

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Video Communications Strategy Content 88

GrowthZone

MARCH 5, 2020

Of those respondents, 15% credited a deliberate strategy and dedicated focus on engagement as the reason for the improvement. In this installment of our association blog series on member engagement, we explore the specific focus and strategies used by organizations with strong member engagement rates. Get your copy of the.

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Member Engagement Strategy Analysis Recruitment 114

Nimble AMS

SEPTEMBER 8, 2022

In the Salesforce State of Marketing report, 84% of marketers surveyed said customer expectations were changing their digital strategies. . Five Salesforce Clouds to consider using at your organization. Is your organization hoping to boost productivity, generate leads, and increase revenue? Sales Cloud. Service Cloud.

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Organization Massachusetts Revenue Survey 117

Association Success

SEPTEMBER 18, 2020

With the quarter coming to an end, it’s no wonder association professionals are looking for ways to boost their recruitment and retention rates before the end of the year. As seen with Netflix, “when an organization’s mission empowers big picture thinking, endless creativity and flexibility become possible.” Subscribe here.

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Recruitment Recruiting Resources Newsletter 78

Aaron Wolowiec

NOVEMBER 15, 2016

And nowhere is this more important than in nonprofits – or for that matter, in any organization in which boards of directors make decisions. It challenges existing assumptions regarding the association’s future role and corresponding business strategy within the industry or profession. Good leadership requires vision. A team mindset.

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Strategy Leadership Analysis Survey 185

Nimble AMS

DECEMBER 16, 2022

During the past year, d id your organization experience disruption in the form of a shrinking budget or a smaller staff? If so, you’re not alone ! Your association can learn from past challenges to adopt innovativ e strategies and better equip your staff and members for 2023. Here’s how to get started. Artificial intelligence.

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Innovation Organization How To LMS 97

Reid All About it

OCTOBER 18, 2024

Per a new report from Freeman, many event organizers “are operating with outdated definitions of attendee and exhibitor value.” Sponsorship strategy. Many of them admit to not having documented plans for member engagement, young professional recruitment, and lapsed member reengagement—that’s a natural place to start.

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Revenue Strategy Technology Member Engagement 259

Nimble AMS

APRIL 29, 2022

There are myriad options on how to increase profits, however, leveraging successful strategies at your organization guarantees increased revenue and delivers value to the member experience. . Recruit Subject Matter Experts (SMEs). Include a section about career development, employer recruitment, and industry-required training.

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Revenue Strategy Discount Price 114

Reid All About it

NOVEMBER 1, 2024

Mobile engagement strategy. Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Why do content strategies fail —and what can you do about it? Coincidence? Education revenue. Content marketing.

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Revenue Arlington Education Content 254

Associations Now

AUGUST 31, 2016

Enter The Graphene Council , an organization founded by Terrance Barkan, CAE, nearly three years ago to serve researchers and entrepreneurs in the emerging nanotechnology field of graphene. So, to grow The Graphene Council, he pursued a LinkedIn-only strategy. So, do these LinkedIn methods work for more established organizations?

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Recruiting Recruitment Strategy Newsletter 73

Reid All About it

JUNE 28, 2024

In recent years, thousands of entrepreneurs and for- and non-profit organizations started online learning businesses. In organizing two Ven-Cons , 501Works has demonstrated their commitment to improving association and AMS partner relationships. Aptify shares 50 ways to boost member recruitment and retention. LMS selection.

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LMS Course Education Member Engagement 259

Higher Logic

MAY 11, 2017

But for the rest of the businesses out there, convincing Gen Y that your organization is a great place to work isn’t so easy. So if you want to recruit millennials, foster a collaborative environment that lets employees learn and build professional relationships. Online communities are more than a recruiting tool for attracting Gen Y.

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millennials Recruiting Recruitment How To 180

MemberClicks

MAY 10, 2024

Finally, the Idaho Nonprofit Center leveraged its relationships with other regional organizations and institutions to build mutually beneficial partnerships and drive major revenue. Across all three organizations we spoke to, effective communication with members emerged as a constant. This turned out to be far from true.

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Idaho Strategy Boston Price 52

Associations Now

OCTOBER 30, 2023

Association Recruitment Tactics Soon after launching the podcast, NYACP recognized it would need to recruit new member volunteers each year since some of its student members would graduate and no longer be able to participate. The post Student-Led Podcast Strategies Build Member Participation appeared first on Associations Now.

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Strategy New York Recruitment Recruiting 64

Reid All About it

OCTOBER 25, 2024

Volunteer leader recruitment. Billhighway describes nine strategies for recruiting chapter leaders that reduce the stress of leadership roles, offer more fulfilling volunteer experiences, and rejuvenate your chapters. Organizer: Association Women Technology Champions Mon 10/28 at 8 a.m. CAE credit. More info/register.

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Arlington Revenue Education Strategy 248

Achieve

NOVEMBER 22, 2021

occurs in December, which makes it essential for your nonprofit organization to optimize its fundraising efforts during this critical time. . This plan should be detailed, spelling out all of the campaigns you’ll launch, who at your organization will be responsible for which tasks, and a timeline with deadlines for your goals. .

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Strategy Recruiting Recruitment Examples 105

Membership Marketing

DECEMBER 2, 2024

Many association executives found my previous book, Membership Recruitment , to be a valuable resource. While Membership Recruitment offered a holistic strategic framework for building a membership program, some readers found it overwhelming. and “How do we prioritize these strategies?” Why Another Book on Membership Marketing?

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Marketing Recruitment Recruiting Review 52

Reid All About it

SEPTEMBER 6, 2024

Billhighway shares Elizabeth Engel’s advice for tackling this conundrum, including how to help chapter volunteers excel at member recruitment, engagement, and retention. exam preparations, eligibility, exam content outline, study strategies, practice questions, tips, and advice, etc.) Podcast recommendations. More info/register.

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Revenue Technology Content Strategy 265