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Focus in a Distracted Era

Spark Consulting

Twenty association executives (CEOs and EDs, AMC leaders, and consultants) gathered at a lovely resort in Pennsylvania to ponder some Big Issues together: AI, DEI, nurturing the next generation of association leaders, the role of voluntary membership associations in an increasingly polarized society, and, of course, boards boards boards. .

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Association Brain Food Weekly: 2.8.16

Reid All About it

The Pennsylvania Bar Institute’s marketing manager will share tactics to improve your learning catalog and member experience, while also driving membership and revenue numbers in the right direction. Social Media Examiner explains Blab in more detail. Register here. (1 1 CAE credit). Fri 2/12 at 2:00 p.m. Online chat.

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US News: Live event workers devastated by COVID rally in Philadelphia

Event Industry News

Before COVID, more than 584,000 people in Pennsylvania were employed in the event industry. The Live Events Coalition has also started a social media campaign, encouraging its ranks to post images of past favorite events with the hashtag #WishIWasThere. Originally published 24th July 2020 by Whyy. Source: [link].

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Is There a Science to Word of Mouth Marketing and Going Viral? A Q&A With Dr. Jonah Berger

Higher Logic

Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. Jonah Berger has spent his professional life digging into why certain things take off and why people make different decisions.

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Association Brain Food Weekly: 4.10.20

Reid All About it

We will cover options for websites, social media, email, and how intense focus may be the best tool you have. – To Post or Not to Post: How to Modify Your Social Media Strategy Amidst COVID-19. Amanda Morton, Social Media Manager, The Image Shoppe. More info/register. Host: Tech Soup. 1 CAE credit.

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Campaign Shares Pennsylvania Public School Success Stories

Associations Now

The Success Starts Here campaign, organized by the Pennsylvania Schools Boards Association, seeks to raise positive awareness of the public school system. Last week, the Pennsylvania School Boards Association (PSBA) launched its Success Starts Here campaign to share success stories from the state’s 500 school districts.

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Association Brain Food Weekly: 4.12.19

Reid All About it

Weaver, Website Manager, Pennsylvania Bar Institute. More info/register. Hear about considerations for balancing educational quantity and quality, and factors that drive effective content selection and creation. 1 CAE credit. More info/register. Host: Talented Learn. Presenters: John Leh, Lead Analyst and CEO at Talented Learning.

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