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Pennsylvania Government to Levy Tax on Membership Fees

Associations Now

The Pennsylvania Department of Revenue (DOR) issued a sales and use tax ruling Jan. Tangible personal property could include things like videos, books, or other publications, as well as apps, webinars, or other goods that are digitally delivered, streamed, or accessed.

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Focus in a Distracted Era

Spark Consulting

Twenty association executives (CEOs and EDs, AMC leaders, and consultants) gathered at a lovely resort in Pennsylvania to ponder some Big Issues together: AI, DEI, nurturing the next generation of association leaders, the role of voluntary membership associations in an increasingly polarized society, and, of course, boards boards boards.

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10 Secrets of Online Course Design from Award-Winning MOOCs

WBT Systems

It’s taught by Professor Al Filreis of the University of Pennsylvania who received Coursera’s 2016 Transformation Award for helping 140,000 students transform their lives. 3 – Feature unscripted video group discussions. Most online courses feature videos of instructors giving a lecture, but that’s not what you get in ModPo.

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Campaign Shares Pennsylvania Public School Success Stories

Associations Now

The Success Starts Here campaign, organized by the Pennsylvania Schools Boards Association, seeks to raise positive awareness of the public school system. Last week, the Pennsylvania School Boards Association (PSBA) launched its Success Starts Here campaign to share success stories from the state’s 500 school districts.

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Is There a Science to Word of Mouth Marketing and Going Viral? A Q&A With Dr. Jonah Berger

Higher Logic

Do you ever wonder why certain videos go viral? Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. Or why some articles get shared widely while others don’t?

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Association Brain Food Weekly: 2.8.16

Reid All About it

The Pennsylvania Bar Institute’s marketing manager will share tactics to improve your learning catalog and member experience, while also driving membership and revenue numbers in the right direction. Blab is a live-streaming video platform that’s really taken off in the last several months. Register here. (1 1 CAE credit). Online chat.

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This Is the Perfect Time to Question What an Association Is

Smooth The Path

I live in a fairly rural, farm town in Pennsylvania, so imagine my surprise when a relatively new company a few miles away from my home office made national news. Take a peek at this three-minute video from CNN.