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Association Brain Food Weekly: 5.22.20

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Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. How have event strategies changed in the last 45 days and what does the future hold?

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Association Brain Food Weekly: 7.17.20

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Pandemic engagement strategies. MemberSuite identifies five strategies for engaging members during this next phase of the pandemic crisis : content, education, community, volunteering and causes. Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset.

Montana 341
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Association Brain Food Weekly: 7.31.20

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Presenters: Ann H. – Event Marketing Strategies for Virtual and Hybrid Events. As virtual and hybrid events become the new normal, examine the best practices for event marketing and engagement strategies. Presenters: Mike Dietrich, Vice President of Marketing at Cvent. More info/register. Tue 8/4 at 12 p.m.

Montana 362
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Association Brain Food Weekly: 5.15.20

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They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Presenters: Antonia Cardone, Americas Lead of Total Workplace, Cushman & Wakefield. Host: ASAE.

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Association Brain Food Weekly: 6.25.21

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Presenter: Joanna Pineda, CEO, Matrix Group. Presenter: Thom Singer, CSP, executive search consultant and a professional speaker. Presenter: Melissa Lagowski, Big Buzz Idea Group. – Revenue Success from Scratch: One Association’s Story. More info/register. Host: Optimal Networks. Fri 6/25 at 4 p.m.

LMS 361
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Association Brain Food Weekly: 11.29.19

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Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: Scott Oser, founder, Scott Oser Associates. Presenter: Danielle Puceta, Senior Vice President, Digital, Freeman. Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent. Host: Rogue Tulips LLC.

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Thinking Outside the Traditional Non-Dues Revenue Box

Association Analytics

If you’re like most associations, it’s likely that your member dues have been in decline and that means you’ve got to look at other ways to make up for that difference, Diversifying revenue streams is key to long-term success, but your association doesn’t need to look far for solutions.

Revenue 169