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Turning Insights into Impact: How Associations Use Data to Drive Revenue

Association Adviser

The 2024 Association Benchmarking Report highlights a critical insight: data and strategy teams are the most understaffed areas in associations, with nearly half of respondents reporting a lack of resources to effectively leverage data. This gap presents a significant challenge.

Revenue 138
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Association Brain Food: 10.11.24

Reid All About it

Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. She shares three questions to help you declutter your media and other non-dues revenue products before adding anything new. Membership value. Association media. Host: rasa.io

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Association Brain Food: 5.9.25

Reid All About it

OpenWater shares proven strategies for recruiting judges for an association awards program , even if members say theyre too busy. MGI offers strategies to increase renewals , based on 40 years of membership marketing experience and over a decade of surveying associations for their membership benchmark report. Recruiting awards judges.

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Association Brain Food: 4.18.25

Reid All About it

How well does your membership strategy and marketing align with her assertion? Lead Marvels helps you make a case for a new revenue stream at your associationsponsored content. exam preparations, eligibility, exam content outline, study strategies, practice questions, tips and advice, etc.) AIs impact. Sponsored content.

Strategy 270
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Association Brain Food: 11.1.24

Reid All About it

Mobile engagement strategy. Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Education revenue. Why do content strategies fail —and what can you do about it? Coincidence?

Revenue 258
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Association Brain Food: 4.4.25

Reid All About it

Snapsight explains how to use AI tools to turn session content into resources that generate revenue and engagement. exam preparations, eligibility, exam content outline, study strategies, practice questions, tips and advice, etc.) No doubt, youll recognize a lot of these ugh-ly phrases. How did AI learn them? From all of us!

Revenue 258
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Association Brain Food: 2.28.25

Reid All About it

.* From Resumes to Results: Hiring for Real Impact Learn about a competency-based framework to clearly define success in a role and identify what matters in a candidate’s background; an end-to-end hiring strategy to improve job advertising, sourcing, interviews, and final decisions; and common hiring pitfalls to avoid and what to do instead.

DC 258