Nonprofit Marketing Guide
JULY 23, 2020
Many communicators overvalue the importance of press releases. Yes, a press release is an important part of your nonprofit’s media relations toolbox. Instead, the release should be thought of as a supplementary piece — something you use to provide critical supporting information.
Higher Logic
OCTOBER 16, 2017
These are two successful companies with leading technologies and talented people behind them, all which complement our team, products, and services. Read more about the acquisition in our press release. These acquisitions will be a major reinvestment in Higher Logic’s own product line.
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Higher Logic
JANUARY 9, 2018
Customers made their requests, which were then voted on by other patrons to determine their popularity before Starbucks put them into production. Huge approval from customers, dozens of articles on both releases, and increased penetration into a market where nearly half of customers prefer non-dairy alternatives. Create a Product Plan.
Higher Logic
FEBRUARY 16, 2017
Last month we announced our acquisition of Socious, bringing the best minds in member engagement together to lead in product innovation and the community industry. Read more about the acquisition in our press release. 2017 is shaping up to be our best year yet! Workspace, Kavi’s Powerful Collaboration Tool.
Associations Now
JUNE 13, 2019
Whether it involves expanding your scale or workshopping your messaging, a well-considered approach to launching a new tech product can really pay off. Launching a new digital product or service for your members soon? Launching a new product (or completely overhauling an existing one) will have a big impact on your organization.
Reid All About it
AUGUST 16, 2011
After posting product release notes and press releases, he says, “They discover how easy it is to blog about themselves. Tagged: Productivity , Twitter , Website , Writing & Blogging. …The content people are sharing, unsurprisingly, is the content they are consuming.”. But no one reads it, or cares.
Higher Logic
FEBRUARY 8, 2018
From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers. Understanding how customers and prospects navigate your site and product pages is invaluable for developing effective, accurate personas.
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