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In this recent Association Insights video , I explore how associations can leverage artificial intelligence to craft more effective pressreleases. By incorporating keyword optimization, AI enhances discoverability, increasing visibility to reporters.
Here are six tips associations can use when writing and sending out pressreleases. Like other media outlets, Associations Now finds out about some of these initiatives through well-written and well-timed pressreleases. Pressrelease titles should be relatively short,” Kane said. Release at an odd time. “
The purpose of a pressrelease is to get attention, make news, and generate publicity. The Basics of Crafting a PressRelease: Make it newsworthy; it’s not an ad, it’s a news article. The Basics of Crafting a PressRelease: Make it newsworthy; it’s not an ad, it’s a news article. Stick to one topic.
The purpose of a pressrelease is to get attention, make news, and generate publicity. The Basics of Crafting a PressRelease: Make it newsworthy; it’s not an ad, it’s a news article. Write it in a professional tone, or even better, write it like you’re a reporter. For Immediate Release” under the date.
We think IDC says it best in their recent pressrelease : “ Online communities are quickly becoming a critical part of the digital strategy for many organizations as a platform to establish ongoing conversations, trust relationships, and meaningful engagement with customers, employees, partners, and suppliers.”. Jive Software, Inc.,
A new report found women in cybersecurity continually fight obstacles to their career advancement. Leadership and professional development programs also help build the pipeline as women who’ve completed these programs feel more valued at work, the report found.
The latest version of Omnipress’ State of the Conference Industry Report finds that content continues to be a significant driver of value for associations. Let’s dive into the report to see where associations are hitting the mark—and where there’s opportunity to increase their visibility and extend their value.
May 19: Relevant PressReleases: How to Get Attention in a Crowded News Cycle with Antionette Kerr. Budget-Friendly Webinar] Learn how to create a relevant pressrelease that gets attention from the media no matter what is happening in the world. The 2020 Nonprofit Communications Trends Report.
The British newspaper, which has grown its American presence in recent years, is relying on a series of grants garnered by a nonprofit offshoot to support investigative reporting on under-the-radar issues. Reporting With New Nonprofit Arm appeared first on Associations Now. The post The Guardian Expands U.S.
2. Create a regular “value report. ”. Several of our trade association clients produce customized “value reports” that help demonstrate a member’s return on investment. Take advantage of pressreleases. But pressreleases still work—arguably, even better—for digital publications.
Consider: By 2020, 65% of all jobs in the economy will require postsecondary education and training beyond high school, according to a recent report by Georgetown Public Policy Institute. Read the pressrelease to learn more. YM enables them to collaborate and become the recognized industry leader to match talent with jobs.
As concern about the coronavirus grows, the World Health Organization recently released a report with recommendations about keeping attendees safe at large events. In context of coronavirus specifically, the report has several recommendations. Attendee health and safety are always top of mind for meeting professionals.
UFI reports that the U.S. The expo hall is growing in prominence, and a new report highlights its sheer scope on a global level. Global exhibitions directly generated more output (business sales) than many large global sectors, including machine tools and medical & surgical equipment,” the report said [PDF].
Reporting on the Komen lawsuits , the Wall St. The American Institute of Philanthropy ’s Charity Rating Guide & Watchdog Report downgraded MADD to a “D” rating on an A-F scale earlier this year. Komen’s general counsel said, “We see it as responsible stewardship of our donor’s funds.” Or, maybe they are necessary?
Do you do pressreleases? Facebook investors are unconvinced by earnings report. Seeking community in associations since 2008. 11 July 2012. What Im Reading. 10 Skills for the future workforce. Want to reward your readers? How about a cookie ? Secret to success ? Long view, simplicity, speed. Friday Top Five: Wise words.
This advice applies whether you’re writing reports, blog posts, or pressreleases – anything that requires planning and reviews from others. And for reports, executive summaries are the most valuable thing you can write. Plan effectively with a fat outline. Before you write, you must prepare and do research.
A new report suggests that American workers are highly motivated to pursue affordable educational opportunities, a finding that aligns with association credentialing and certification efforts. According to the report, the trends suggest that workers are eager to further their education but skeptical of its value. 64 percent of U.S.
We are at a turning point in business travel,” said Rob Greyber, president of Egencia, the business travel arm of the Expedia group , in a pressrelease. When it comes to expense reports, more than 20 percent said it should take half as long to file them as is it does today.
Your nonprofit faces long odds whenever it sends a pressrelease to a reporter or editor. Even under the best of circumstances, your release is competing with dozens of other releases and story ideas to earn that journalist’s attention. In my days as a reporter, I often built my stories around my nut graph.
I came across an old group photo the other day when I was cleaning out some of my files — a picture of me with about 20 other reporters and editors who had gathered at the University of Maryland for a 4-day training session on how to cover nonprofits. Guest Post by Peter Panepento of Panepento Strategies. Quite a bit.
As a new member of the agency’s internal communications team, I was asked to write a pressrelease to circulate immediately, and I did just that. Writing the pressrelease without her input or consent was like calling her baby ugly. Pressrelease, media release. Who reports to whom?
A United Nations report on the decline of biodiversity is shining a light on environmental issues many associations hold dear, from the importance of plant life to the preservation of animal species. However, Wolfe is hopeful that the report, thanks to its scope and urgency, will bring more attention to plants. As the U.N.
percent, adjusted for inflation), the latest edition of the Giving USA report finds. Produced by the Giving USA Foundation and the Indiana University Lilly Family School of Philanthropy , Giving USA 2021: The Annual Report on Philanthropy for the Year 20 20 (key findings, 5 pages, PDF) estimates that charitable giving totaled $471.44
Mindy Baxter is a former newspaper reporter, but is now using her storytelling skills at Dallas CASA (Court Appointed Special Advocates). This was our 20 th year, and we did the normal pressrelease, social media and e-mail communications. That’s news. It all ended with this lovely column in the Dallas Morning News.
A new report from ISACA finds that the demand for cybersecurity positions outstrips the supply. That’s the key finding from information systems association ISACA’s recently released State of Cyber Security 2017 [PDF] report. But, according to the report, in a newly burgeoning field, that’s hard to find.
We know from our Trends Report research and experience that measuring marketing and communications work is hard. Example: Last month, we wrote four original blog posts (two on Project A and two on Project B), seven original newsletter articles (two on Project A, and one each on Projects B, C, D, E, and F), and a pressrelease (on Project D).
The IDC report notes that building relationships with customers will be the most important business priority over the next 12 months. Read more about the acquisition in our pressrelease. Why did we acquire Socious? We did this acquisition for two big reasons: the products and the people.
billion to advance gender equality globally." Bill & Melinda Gates Foundation pressrelease 06/30/2021. With the economic recovery failing women, now is the time to act on gender equality ." Bill & Melinda Gates Foundation report 06/30/2021. We must seize this moment to build a better, more equal future.".
A new survey of more than 1,350 media members by the media database company Cision shows that reporters want to be treated the same way. The 2018 Global State of the Media Report surveyed media members from the United States and worldwide and finds that these journalists are facing unprecedented pressures.
According to the 2020 Global Meetings Forecast Report [PDF] by American Express Meetings & Events, meeting pros think that this will be the year when technology gets fully integrated into the event experience. So, how different will association meetings look in 2020? Here are three possibilities: Meetings Tech Will Move Beyond Apps.
ASAE released its pressrelease this morning sharing that it had the highest registration number in the 100-year history of the event. The final attendance breakdown included: 12,813 executives, 544 exhibitors, 207 industry partners, 433 consultants, and 111 others including press, vendors, and staff. Was it successful?
Candid collects data from publicly available sources, including pressreleases, websites, membership reports and surveys, and local reporting. Details about data on funding for Ukraine humanitarian relief. This analysis and the giving it’s based on is happening in real time.
The Center for Disaster Philanthropy (CDP) annually publishes the State of Disaster Philanthropy (SODP) report using Candid data, but the lag in data reporting means its always two years behind. Our most recent report looked at 2022 disasters.
Challenge #2: Corporations aren’t required to report on whether they fulfill their pledges or not. Corporate funders have varied reporting requirements, which further restricts the ability to timely and accurately track progress. Given the lack of reporting, it’s hard to come by overwhelming evidence supporting either view.
For their 2024 State of Associations Member Experience (MX) report , Forj surveyed over 1000 association members about membership expectations and experiences. The report offers advice on elevating MX, such as adopting an agile mindset and rethinking your approach to learning if you want to outpace the competition. Member experience.
In fact, according to a Cybersecurity Jobs Report , there will be a shortage of 3.5 “At Girl Scouts of the USA, we recognize that in our increasingly tech-driven world, future generations must possess the skills to navigate the complexities and inherent challenges of the cyber realm,” said GSUSA CEO Sylvia Acevedo in a pressrelease.
Are you still sending the same cookie-cutter pressreleases? You need to meet reporters where they are now and take a more personal approach. Luckily, we have an expert who understands how to build meaningful relationships with reporters that yield more headlines and better coverage. with Peter Panepento.
We know from our Trends Report research and experience that measuring marketing and communications work is hard. Example: Last month, we wrote four original blog posts (two on Project A and two on Project B), seven original newsletter articles (two on Project A, and one each on Projects B, C, D, E, and F), and a pressrelease (on Project D).
Many nonprofits thank their donors, especially major donors, in their annual reports, newsletters, and websites. Web sites for foundations and corporate funders: Many foundations and corporate funders list their recent grantees in a pressrelease or “honor roll” of donors.
Reporters look for content that is valuable to them and helps them write their story. Publish web content such as industry trends, reports, market data, and late breaking news. Reporters look for information they can’t get anywhere else. For example, reporters need industry experts to interview for a story.
In 2018, Candid created a website to track racial equity funding, news, and research reports. We began tracking grants and pledges based on pressreleases and public announcements to tell a real-time story. . a big push to collect this information from pressreleases, news sources, and funder websites?and
An additional $59 billion a year in funding is needed to meet the United Nations’ goal of quality education for every child by 2030, a report from Theirworld finds. World leaders will fail children unless urgent action is taken to increase investment in education, warns Theirworld,” Theirworld pressrelease, 04/06/2021.
Yet, approximately one-third of parents report their child has a sleep problem,” said Dr. Jodi Mindell, chair of PSC, in a pressrelease. . “Sleep affects every aspect of a baby’s, as well as a family’s well-being, including mood, learning, and health.
Last week, the Broadband Internet Technical Advisory Group released a report with Internet of Things security and privacy recommendations. Several recent incidents have demonstrated that some devices do not abide by rudimentary privacy and security best practices,” according to a BITAG pressrelease [PDF].
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