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How to Write an Event Press Release + Templates

A2Z Events

Those days are long gone, but the press release has replaced these announcements. A well-crafted press release proclaims the value of your upcoming event, helping you promote the occasion and even attract attendees and media attention. What is an Event Press Release? Headline Start with your headline.

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Five Habits of Effective Business Writers

Higher Logic

This advice applies whether you’re writing reports, blog posts, or press releases – anything that requires planning and reviews from others. Get her review on each draft you like (and, of course, you’ll need to review her drafts as well). Take charge of the review process. Get used to cutting, not adding.

Review 168
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Thanks For Playing: What I'm Reading

Thanks For Playing

Do you do press releases? Labels: Acronym , Barbara Ehrenreich , blog roundup , branding , Copyblogger , Eric Lanke , Harvard Business Review , innovation , John Haydon , PRSA , Shelly Alcorn. Why Are We Still Doing Annual Performance Reviews? Book Review: The Back of the Napkin. 11 July 2012. What Im Reading.

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How a Major Corporation Crowdsources Product Innovation (And How You Can Too)

Higher Logic

Using this straightforward customer portal, Starbucks has been collecting and reviewing customer suggestions for years. Create a process for this, including how you choose your top suggestions, review them internally, and pass them along to production. If enough people want something and it fits their brand, Starbucks implements it.

Products 180
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Have You Seen the IDC MarketScape Report on Online Communities?

Higher Logic

We think IDC says it best in their recent press release : “ Online communities are quickly becoming a critical part of the digital strategy for many organizations as a platform to establish ongoing conversations, trust relationships, and meaningful engagement with customers, employees, partners, and suppliers.”.

Report 120
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What to Measure First

Nonprofit Marketing Guide

Example: Last month, we wrote four original blog posts (two on Project A and two on Project B), seven original newsletter articles (two on Project A, and one each on Projects B, C, D, E, and F), and a press release (on Project D). Two of the email newsletters went out more than a day late, because internal reviewers missed deadlines.

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Less Gates, More Golden Tickets

YourMembership

You can control your press release content and branding (from a visual standpoint) but anything more than that you’re at the mercy of your customers, community members, employees and others who are commenting on and reviewing your services and offerings. However, the days of being able to control your message are gone.