Nimble AMS

MAY 25, 2022

Consider adopting modern association management software (AMS) to drive member recruitment. An AMS is an invaluable tool to optimize your operations and boost member recruitment and retention. . Use the results to personalize your approach to member recruitment. Offer non-member pricing for training. A modern platform.

Innovation 128

Innovation Technology How To Recruiting 128

Associations Now

OCTOBER 5, 2016

How did the group cut the price of an individual membership by $15? The post Wednesday Buzz: Recruiting Passionate Members As Marketers appeared first on Associations Now. Other Links of Note. Interesting discount strategy: The National Tactical Officers Association is now offering a $25 “digital” membership. But as Inc.

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YourMembership

APRIL 24, 2012

Tags: associations , bar association , member community , member organizations , Moose , recruiting members.

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EventMobi: Association Events

JUNE 21, 2023

Pricing: varies based on product Best for: clubs and member-based nonprofits who need to run events with many platforms WildApricot WildApricot is a cloud-based event management platform to automate and support membership tasks. Pricing: flat fee of $0.99 EventMobi EventMobi is an app builder to create branded mobile event apps.

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Crowd Wisdom

AUGUST 30, 2024

How to guarantee CE success at your organization While many would see getting non-members to pay a higher price as simply a way to boost the profitability of a continuing education program, this is one of the best ways to acquire new members. Ready to learn more strategies to drive CE success at your association?

Content 98

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Reid All About it

APRIL 5, 2024

I also noticed a lack of intention in solving these issues: most associations admit to not having member engagement, young professional recruitment and lapsed member reengagement plans. Pricing in a Post-Pandemic World: Maximizing Revenue Learn methods for assessing price sensitivity and willingness to pay. More info/register.

Revenue 259

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Disciple Media

APRIL 26, 2023

To top it all off, Disciple provide a variety of pricing models that enables community builders to choose the one that is perfect for their budget. And the fact that they offer an array of pricing models means you’re likely to find one that dovetails with your budget. The first is that there’s no live chat feature.

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Price Review Video Library 36

Membersuite

AUGUST 5, 2022

Don’t assume the membership tiers and pricing that always worked will continue to work for everyone. When it does, your association will have more success recruiting, engaging, and retaining members. You can only offer membership tiers and dues pricing that match your market’s diverse needs if you have a configurable AMS.

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Membersuite

SEPTEMBER 10, 2022

In my last post, I suggested creating a flexible membership model with a range of tiers and pricing that appeal to the different segments of your target audience. Since events are one of the top membership recruiting methods, try coupling a trial membership with a discounted or free first event. . #4. Membership Tier Possibilities .

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Membership Marketing

JUNE 3, 2024

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. The two decisions to accomplish this change were to focus on improving the membership value proposition and allocating significant budget dollars for an ongoing membership recruitment effort.

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GrowthZone

MAY 31, 2022

To keep your association’s efforts on the right track and make the most of recruitment spending, track how much it costs to secure new members by calculating your member acquisition cost (MAC). Your member acquisition cost is the total monetary cost associated with recruiting a new member. Calculate Your Association’s Member Value ».

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MemberClicks

MAY 10, 2024

For WID, this strategic pricing adds value for existing members, posting jobs at a lower fee, while incentivizing frequent posters to join WID and experience the full suite of benefits offered by a membership. In 2023, one institution posted over 970 jobs and with their institutional pricing, only paid $2.05/post.

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Reid All About it

JULY 21, 2023

Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. Hear tips to recruit and retain these generations. CAE credit. Fri 7/21 at 4 p.m.

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Atlanta millennials Price Technology 195

Membership Marketing

DECEMBER 2, 2014

The other day, I received a membership recruitment mailing offering an end of the year 50% off first year dues discount from a respected professional association. As a reader of this blog, you may know that I believe in making special offers available to recruit prospective members. Dues Discount price testing Test marketing'

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Discount Recruitment Recruiting Price 40

Nimble AMS

APRIL 29, 2022

Companies who decide to back your program do so for prearranged benefits, like increased brand exposure, discounted ticket prices, or speaking opportunities at the event. Recruit Subject Matter Experts (SMEs). Offer non-member pricing for training.? The dues and don’ts of pricing strategies. Learn more. Watch now.

Revenue 116

Revenue Strategy Discount Price 116

Spark Consulting

MARCH 11, 2019

If everyone renews on the same schedule, let’s say the calendar year, there are times of the year that are good for recruitment (October – early February) and times that are not (pretty much the rest of the year, unless you offer something like an “18/17/16/15 months for the price of 12” deal over the summer and fall, because (..)

Guidelines 315

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Aptify

JULY 1, 2021

Membership recruitment is a never-ending project. So, what strategies guide your plan for recruiting these new members? So, what strategies guide your plan for recruiting these new members? And what tactics will you use to achieve your recruitment goals? How to create a membership recruitment strategy. Get it now.

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Nimble AMS

AUGUST 20, 2020

What can you do to recruit new members when money is tight? Here are six effective ways to get past the price barrier and encourage more members to join your association: Offer budget-friendly payment options. Price can be a barrier to joining – especially for those early in their careers and those between jobs.

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EventMobi: Association Events

OCTOBER 19, 2023

Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. And if you’ve got an upcoming event, that’s the perfect time to start recruiting new members. Sometimes a brief price drop is enough to make people take the plunge.

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Reid All About it

SEPTEMBER 6, 2024

Billhighway shares Elizabeth Engel’s advice for tackling this conundrum, including how to help chapter volunteers excel at member recruitment, engagement, and retention. Discover how to use data and feedback to understand volunteer needs and tailor recruitment and retention efforts. Podcast recommendations. More info/register.

Revenue 265

Revenue Technology Content Strategy 265

Reid All About it

NOVEMBER 20, 2020

Virtual conference pricing. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Maximizing Revenue through Smart Pricing Strategies. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Can I get an amen?! More info/register.

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SCD Group

OCTOBER 11, 2012

I’ve posted before about the “magic pricing” for association memberships and a case study of one association that added a free member category. Is there a "magic" price for association memberships ? Now, Gregory Ciotti of The Daily Egg shares 3 Research Studies That Reveal Smarter Pricing Strategies.

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Price Strategy Case Study Recruiting 40

Reid All About it

AUGUST 4, 2023

Membership pricing. Your association’s recruitment and retention success depend on your membership model pricing. Impexium dives deep into membership pricing models to explain when to make a change, how to do the requisite research, what type of models are commonly used, and how to figure out pricing.

Atlanta 195

Atlanta Price Revenue Denver 195

Membership Marketing

JUNE 5, 2012

Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. Deploy Market Penetration Pricing – Price is one of the four P’s of marketing., Pricing Your Product, Service, or Membership.

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Recruitment Recruiting Price Survey 40

MemberClicks

APRIL 26, 2024

Job boards and job board software changed the foundation of both finding a job and in how companies and organizations recruit. Pricing and Revenue Management You will likely be glad you chose job board software that allows flexibility in pricing and posting options. This is when resume storage can be at its most valuable.

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Software Discount Price Revenue 52

Reid All About it

NOVEMBER 10, 2023

If you manage non-dues revenue programs, you’ve got to understand Unrelated Business Income Tax (UBIT) —or your association will eventually pay the price (taxes plus penalties and interest). Bulletin describes how a member app enhances and fosters member engagement. Hat tip to Bruce Rosenthal for sharing this on ASAE Collaborate. .

Certificate 286

Certificate Price Tools Technology 286

Nimble AMS

JULY 22, 2022

With ungated content, you’ll have a wider reach with non-members, creating more marketing opportunities for membership recruitment. When considering your pricing structure , you’ll want to think about how best to improve the member experience. Should membership include unlimited access to the learning program? Learn more. Watch now.

Content 124

Content Marketing How To LMS 124

Reid All About it

SEPTEMBER 11, 2020

The weekly list of free educational events and resources for the association community… Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Virtual conference FOMO. Host: ASAE.

LMS 329

LMS Montana Revenue Price 329

Spark Consulting

OCTOBER 17, 2017

According to ASAE’s Benchmarking in Association Management: Membership and Components Policies and Procedures , the average association invests $20,000 a year on recruitment and $15,000 on retention. It’s cheaper and easier to keep an existing member than to get a new one.

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Recruitment Recruiting Cost Price 225

Associations Now

JUNE 19, 2013

In recruiting new members, stating a dollar value for each benefit takes advantage of the anchoring effect. Selling an association membership is not a traditional negotiation process, but the anchoring effect proves relevant in pricing situations just the same. “Some associations are willing to tell them, and others aren’t.”

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Reid All About it

FEBRUARY 5, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Meeting planners can now have translations into many languages for less than the price of hiring even a single human interpreter. Learn pricing strategies, risk management tips and how to embrace change for the better.

San Diego 370

San Diego Price Strategy Education 370

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Objection 1: Price. Price is always a valid concern – but what you’re proposing is worth the investment.

Social Media 254

Social Media Tools Member Engagement Revenue 254

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs. They’ve built content partnerships with recruiters and PR agencies. Price these programs low enough for a ramen noodle budget or provide discounts to young members.

millennials 150

millennials Resources North Carolina Certificate 150

Associations Now

FEBRUARY 12, 2019

But there are still many challenges ahead for associations looking to recruit, engage, and retain millennial and Gen Z members. Peer-to-peer recruitment. This shows us that authentic connections matter and can be much more relatable than other tactics for recruitment,” Myers says. Price sensitivity. Instagram engagement.

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millennials Recruiting Recruitment Price 104

Membership Marketing

JUNE 17, 2024

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. Many associations find themselves in this same situation by essentially offering a “black Model T Ford” membership with no options on prices or the packages of benefits. Find it on Amazon.

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Price Revenue Recruiting Recruitment 52

GrowthZone

MARCH 13, 2021

Pricing: Tiered based on staff users; starting at $149/mo. (1-2 Monthly pricing. Pricing: Tiered, starts at $49/mo. (<100 records). Pricing: Free (1 user, >50 contacts) and Tiered, starting at $40/mo. (<100 contacts) to $600/mo. Pricing: Tiered based on users, starting at $175 per user, per month.

Software 148

Software Association Management Price Membership Management 148

Reid All About it

MARCH 8, 2019

Billhighway suggests how you can help your chapters with member recruitment by sharing your digital and technical expertise and resources. Strategic Pricing for Educational Products. Pricing for education products is all over the map. But pricing is too essential to leave to guesswork. Thu 3/14 at 1 p.m. 1 CAE credit.

LMS 170

LMS DC Price Washington 170