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Let’s take a look at a few ways you can shift challenges into opportunities, keep your association top of mind, and maintain your revenue stream in 2023. Look Beyond Top Line Revenue Most people define success by revenue generated, but in today’s economy, we need to go beyond the numbers. Read more about their story.
Are you creating new eLearning courses to provide value to members and bring in revenue for your association’s learning business? If so, you’ve probably encountered the challenge of how to price those courses. Pricing them too high may deter members from investing. 5 eLearning Pricing Models for Your Courses.
Is pricing too low? Is your program effective at increasing non-dues revenue ? Benchmarking surveys, reports, and other original research or publications. Click rates, referrals, and revenue generated by past sponsors can be compelling for those who are on the fence about working with you. Set Prices Carefully.
There is an art and science to pricing. I prefer steady, incremental increases–as does pricing expert Dr. Michael Tatonetti, author of the new book, Pricing for Associations. Does your association have a pricing strategy? How do I know? Overpricing chases away potential members and lowers retention.
MGI offers strategies to increase renewals , based on 40 years of membership marketing experience and over a decade of surveying associations for their membership benchmark report. Non-Dues Revenue Remix Many associations rely on traditional revenue streamsannual events, government funding, and member dues. Membership renewals.
O pport unity for new and increased digital revenue streams still lies ahead even if your face-to-face meeting is cancelled or is smaller in attendance. . By charging people to access the library of content, you’ll also be increasing your revenue steam. How Do I Price It? . Virtual Events . Online Learning .
If you’re like most associations, it’s likely that your member dues have been in decline and that means you’ve got to look at other ways to make up for that difference, Diversifying revenue streams is key to long-term success, but your association doesn’t need to look far for solutions.
Sustainable nonprofits have diverse revenue streams, from donations to grants to sales. However, while nonprofits that sell products and services can make more than enough revenue to sustain themselves, undertaking commercial affairs comes with several considerations. Revenue is invested back into the nonprofit.
s (MGI) second annual Association Economic Outlook survey. Survey participants will receive the study’s final report. A virtual experience engineered for visual learners, meaningful online conversations, and product introductions that makes sense for associations looking for new and innovative ideas to generate non-dues revenue.
Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. The ASI survey respondents are optimistic about the future of their associations—but less so than in 2017. Offer member and non-member pricing. It’s human nature—the ego at work. Membership numbers look good.
Recent surveys paint a vibrant picture of growth driven by positive economic indicators and a renewed focus on member engagement. This article uncovers the key survey insights, offering a data-driven look at the trends and opportunities shaping association industry trends.
Are you looking for tried and true methods to maximize your association revenue? There are myriad options on how to increase profits, however, leveraging successful strategies at your organization guarantees increased revenue and delivers value to the member experience. . Try out these four proven revenue boosters ?at
The weekly list of free educational events and resources for the association community… Professional development trends survey. Please take six minutes (or less) to complete this survey from Leading Learning/Tagoras. AMS/CRM selection survey. TopClass LMS shares lots of tips on increasing the value (and price) of your webinars.
The weekly list of free educational events and resources for the association community… Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Virtual conference FOMO.
This calculation enables you to make informed financial decisions, set appropriate prices for membership tiers, and justify each of its investments. Membership renewals offer a consistent revenue stream for your association. Your associations return on investment (ROI) demonstrates the value derived from each of its expenses.
While reading GrowthZone’s 2024 association survey report , I noted a few common problems. Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today. 2024 membership pains. Seems like a good place to start. Lessons from the podcast world.
Whether they’re at an in-person, virtual or hybrid trade show, a survey shows exhibitors are dissatisfied. Virtual conference pricing. The changes made by the American Society for Nutrition to their pricing model are worth noting. – Revenue Success from Scratch: One Association’s Story. Exhibitors. Quick hits.
This recently released report, based on a survey of more than 200 associations, describes how trade and professional associations are using technology to enable and enhance learning. Tagoras learned that 93% of the survey participants use technology to deliver learning. Who participates in this survey? Can you guess what it is?
So is non-dues revenue. In the summer of 2016, our team conducted a pricing sensitivity study, ostensibly to figure out whether we really did charge “too much,” as feared. <<< Aside >>> The goal of the pricing study was to explore a pervasive and internalized sense that our courses “cost too much.” . <<<
If you do, please participate in the 2020 New Member Engagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking. The report that came out of their first survey two years ago was full of good information and great ideas so I look forward to this edition. Virtual conference complaints—and solutions. 1 CAE credit.
Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. Community manager survey. The Community Roundtable invites online community managers to participate in their 2021 State of Community Management survey. CAE study group. Tue 2/9 at 12 p.m. – 1 CMP credit.
Urgent request for participation in an association professional development survey. Tagoras is running a brief survey to determine how organizations offering professional development will focus their time and resources in 2021. It includes questions about the impact of the pandemic on strategy, pricing, etc. Amen, brother.
They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Gain insights from vendors and consultants who took part in the survey. Ask your questions to experts and peers about what the survey revealed and how it relates to your projects. Print magazines. Paska, Ph.D.,
They warn, “We are already paying the price in greater risk aversion among writers, artists, and journalists who fear for their livelihoods if they depart from the consensus, or even lack sufficient zeal in agreement.” Cimatri is inviting associations to participate in their State of IT Security in the Association Industry survey.
If you manage non-dues revenue programs, you’ve got to understand Unrelated Business Income Tax (UBIT) —or your association will eventually pay the price (taxes plus penalties and interest). Sean Soth, Founder & Leadership Advisory Board Chair, Professionals for Association Revenue Wed 11/15 at 2 p.m. More info/register.
Price Elasticity Uncovered: Insights from Data How often are price increase/decrease decisions based on opinion and fear, hampering an association’s ability to extract maximum value from our products because we’re afraid of customer attrition? . Hear how the speaker’s team developed a price elasticity forecast.
This leads to higher attendance and renewal rates, and ultimately an increase in non-dues revenue, which the association can re-invest in providing even better events and service to members. Display conference details and tiered pricing in LMS catalog. Notification, calendaring, surveys, and reporting.
While it’s important to generate non-dues revenue , that doesn’t mean you have to charge for every single piece of content you’re putting out there. But, they also like consuming live content where they can ask questions and get involved with discussions. Let’s dive right in. How to Use Virtual Events to Promote eLearning Programs.
Dale Carnegie Non-dues revenue. Seriously consider attending if non-dues revenue is a concern for your association. Results Direct and.orgCommunity invite your participation in the State of Mobile in Associations 2023 Benchmark Survey , the first and most comprehensive survey of its kind for the association community.
For instance, a marketing association can survey its membership to find out what vice presidents of marketing in New York City earn; how much their departmental budget is; and the components of their marketing mix. Provides a non-dues based form of revenue. Linda- Thanks for the important reminder about price assigning.
The weekly list of free educational events and resources for the association community… Virtual association survey. Lori Ely, Chief Revenue Officer, Results Direct | RD Mobile. Michael Tatonetti, Professional Pricing Society. Find out how they are pivoting to engage their 7,000 members and rethink their meetings.
and relying on a single revenue stream is too risky. This is where non-dues revenue comes into play. By generating non-dues revenue, you can: Grow your association’s revenue Avoid implementing higher membership dues Diversify your revenue streams. What is Non-Dues Revenue? But remember: no size fits all.
By taking the time to choose your eLearning pricing strategy carefully, you can increase your chances for success in getting more members to purchase your eLearning materials. While there are numerous pricing models used in the world of eLearning and online courses today, two of the most common are subscription and one-time-fee models.
Are you looking for strategies to increase non-dues revenue? Leveraging your learning management system (LMS) to generate non-dues revenue is the perfect way to prioritize your goals throughout the year. Read our blog for 13 tips to utilize your LMS and drive non-dues revenue. You’re not alone!
The weekly list of free educational events and resources for the association community… Chapter non-dues revenue. Trends survey. They also explain how to develop a content strategy, identify the best time for a redesign, decrease costs, and increase revenue. that are essential to your association’s success. 1 CMP credit.
In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual and hybrid events , EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for corporate partners. Non-dues revenue. Sponsorship strategy. Data-informed event planning. 1 CAE credit. . –
is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. Hear the results of a survey of more than 1,000 association professionals across the U.S. Learn about pricing confusion, what you can expect to pay for an AMS, and how you can keep costs down. Marketing General Inc.
At EventMobi, he shares advice for structuring and pricing sponsorship programs that deliver value to sponsors, members, and associations. Drive Deeper Member Engagement While Growing Non-Dues Revenue (NDaP Expert Series). Find out about key results from our annual Meetings Trends Survey. Market needs. Wed 12/14 at 1 p.m.
It brings in more revenue without any extra expenses. A 5% increase today will result in a significant 60% rise in revenue over a decade. A 5% increase today will result in a significant 60% rise in revenue over a decade. Ensuring that your revenue from dues surpasses the cost of serving your members is essential.
AI pulse survey. MCI invites you to participate in its AI benchmark survey , a 3-minute pulse survey about the integration of AI technologies within your organization and your members’ interest and aptitude for AI. Host: Professionals for Association Revenue Wed 9/6 at 11 a.m. Membership budget. Membership value.
We don’t have that kind of revenue! It may just be in doing something quicker, better or making a price-point more enticing. Maybe your association does not have the capital to invest in its own toolbar but you can track/survey user preferences and use them to shape offerings. Associations. Nonprofits + Foundations.
The asparagus in the farmers market is usually triple the price of asparagus on sale in the supermarket, but it tastes so much better, so I always treat myself to a few bunches during the season. – Virtual Coffee Talk: Uncovering New Sources of Revenue. Michael Tatonetti, Professional Pricing Society. 1 CAE credit. .
– Price Elasticity Uncovered: Insights from Data How often are price increase/decrease decisions based on opinion and fear, hampering an association’s ability to extract maximum value from our products because we’re afraid of customer attrition? . More info/register. 1 CAE credit. More info/register.
Pricing your continuing education courses can be tricky, but important, business. With 2024 quickly approaching, it’s crucial to determine your pricing strategy. We’re here to help you plan your New Year prices. Cost-based pricing Cost-based pricing is straightforward.
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