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Wednesday Buzz: Recruiting Passionate Members As Marketers

Associations Now

The massive software-as-a-service (SaaS) firm has 171,000 attendees coming to this year’s event, giving San Francisco a significant temporary population bump this week. Interesting discount strategy: The National Tactical Officers Association is now offering a $25 “digital” membership. Other Links of Note.

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What’s Up in April

Nonprofit Marketing Guide

Putting Strategy into Your Social Media Outreach. This week I will be attending the 2012 Nonprofit Technology Conference in San Francisco. Get all of our webinars and e-books for one price with the All-Access Pass! Bring Your Writing Back to Life. Recorded January 26, 2012. Recorded January 19, 2012.

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Mixed Links and Pass Winners

Nonprofit Marketing Guide

For those of who who couldn’t make it to the 2012 Nonprofit Technology Conference by NTEN in San Francisco this year, you can live vicariously through these folks who did. Get all of our webinars and e-books for one price with the All-Access Pass! Let’s get started… NTC. Sue Schnitzer, Parenting Place.

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JetBlue to Upgrade Business-Class Seats to Attract Travelers

Associations Now

. “We decided to enter the premium transcontinental market in a way that only JetBlue can: with an intense focus on offering the best possible product for the best possible price.” The service will be available on new Airbus A321 aircraft on two JetBlue routes: flights between New York City and Los Angeles or San Francisco.

Class 40
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Social Media Roundup: Small Plates, Big Lessons

Associations Now

Also: how to price your online advertising. That’s a lesson Conferences That Work author Adrian Segar picked up on a recent trip to San Francisco, and he enjoyed (almost) every bite. How to Price Your Online Ads: Cost per thousand, cost per click, cost per lead, or cost per acquisition? ” (ht @ ASegar ).

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How For-Profit Membership Models Are Evolving

Associations Now

With Prime quickly becoming an essential part of Amazon’s business, the company appears to be eyeing exclusivity as a strategy to further boost subscriptions. In a statement to the website, Amazon defended the strategy: From time to time, Amazon offers exclusive selection and pricing on select items for Prime members.

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A Few Ideas to Score More Member Loyalty

Associations Now

Last month, Knowledge@Wharton shared GameStop’s story after Eric Oria, senior director of marketing strategy at GameStop, spoke at the second annual Customer Centricty Summit in San Francisco. Editor’s Note: This post has been updated to correct the GameStop PowerUp Pro membership price.