Membership Marketing

FEBRUARY 15, 2021

In most instances, the root of the problem comes down to issues with their membership recruitment program. That is why in the book, Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission , I explore the impediments holding back associations’ membership. It is sold, not sought.

Recruitment 97

Recruitment Recruiting Revenue Discount 97

Aptify

JUNE 25, 2024

For large associations and labor unions, membership recruitment is a never-ending project. What strategies will you use for recruiting new members? And what tactics will you use to achieve your recruitment goals? Download here Let’s look at some proven tips for membership recruitment. Know your value.

Organization 138

Organization Recruitment Recruiting Social Media 138

Reid All About it

NOVEMBER 1, 2024

Mobile engagement strategy. Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Why do content strategies fail —and what can you do about it? Coincidence? Education revenue. Content marketing.

Revenue 254

Revenue Arlington Education Content 254

Reid All About it

APRIL 26, 2024

TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. Two-thirds of associations plan to develop new products/services, yet only one-third plan to hire more staff. I’m happy to feature it as long as it’s not too product-centric.

Content 271

Content Survey Education Strategy 271

Reid All About it

OCTOBER 18, 2024

Sponsorship strategy. Many of them admit to not having documented plans for member engagement, young professional recruitment, and lapsed member reengagement—that’s a natural place to start. Mark Wallach of Engagement Mobile Strategies suggests unlocking new revenue by engaging boomers with more accessible online experiences.

Revenue 259

Revenue Strategy Technology Member Engagement 259

Reid All About it

SEPTEMBER 20, 2024

They identify six common mobile engagement strategies and share tactics for implementing them. Nimble’s AI success kit includes four useful resources: two 30-minute webinar recordings about AI for associations , plus an introduction to AI for associations and a guide to developing an AI strategy. Membership app adoption. to 1:30 p.m.

LMS 259

LMS Revenue Content Certificate 259

Reid All About it

OCTOBER 25, 2024

Volunteer leader recruitment. Billhighway describes nine strategies for recruiting chapter leaders that reduce the stress of leadership roles, offer more fulfilling volunteer experiences, and rejuvenate your chapters. I’m happy to feature it as long as it’s not too product-centric. Fri 10/25 at 1 p.m.* – Tech or Treat?

Arlington 248

Arlington Revenue Education Strategy 248

Reid All About it

AUGUST 16, 2024

Aptify shares 50 ways to boost member recruitment and retention. In Nimble’s AI success kit, you get four useful resources: two 30-minute webinar recordings about AI for associations and two white papers—an introduction to AI for associations and a guide to developing an AI strategy. Membership. Association reading. Website hosting.

America 259

America Content Social Media Strategy 259

Nimble AMS

FEBRUARY 16, 2022

Strategies for driving non-dues revenue. Flexibility – Your organization can sell multiple product types and allow store visitors to filter their views so they can easily find what they want. The related products can be events, courses, product, subscriptions, memberships, and more.?. Cross-sell. Get predictive.

Revenue 132

Revenue Strategy Certificate Massachusetts 132

Reid All About it

NOVEMBER 15, 2024

Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Find out by completing the CAOS Content Operations and Strategy Maturity Assessment. I’m happy to feature it as long as it’s not too product-centric. Staff committee liaison.

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Certificate Committee Education DC 212

Reid All About it

JUNE 28, 2024

Aptify shares 50 ways to boost member recruitment and retention. Thanks to this course, over 1,000 association executives have learned how to conduct research, develop relevant benefits, establish member content gates, evolve recruitment and retention campaigns, and grow membership. Membership. Online attendee engagement. 1 CAE credit.

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LMS Course Education Member Engagement 259

Achieve

MAY 5, 2023

This fundraising strategy has gained momentum in recent years. We’ve provided five effective strategies to help you get started: Start Planning Early Combine Fundraising Events Recruit Mindfully Offer Incentives Equip Your Participants Let’s explore these strategies in more detail! Develop a recruiting strategy.

Strategy 52

Strategy Portland Recruitment Recruiting 52

Membership Marketing

DECEMBER 27, 2016

A recording of the live webinar that I presented this month on Membership Recruitment and Renewal Strategies is now available online. The session was adapted from the chapter that I authored for ASAE’s 2016 edition of Membership Essentials : Recruiting, Retention, Roles, Responsibilities, and Resources.

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Recruitment Recruiting Strategy Marketing 40

Reid All About it

SEPTEMBER 6, 2024

Billhighway shares Elizabeth Engel’s advice for tackling this conundrum, including how to help chapter volunteers excel at member recruitment, engagement, and retention. I’m happy to feature it as long as it’s not too product-centric. Podcast recommendations. and current CAEs to share their knowledge and experience with the exam.

Revenue 265

Revenue Technology Content Strategy 265

Nexus Marketing

MAY 31, 2024

Search engine optimization (SEO) isn’t just for big for-profit brands—any organization that depends on reaching online audiences to promote its programs, services, and products can benefit from an SEO strategy. Organizations of all types and sizes use SEO strategies to rank higher for their target keywords.

Strategy 52

Strategy Content Marketing Process 52

Reid All About it

OCTOBER 11, 2024

A post titled “Sharing a Beer” is always going to catch my eye, especially when written by James Young of Product Community. She shares three questions to help you declutter your media and other non-dues revenue products before adding anything new. I’m happy to feature it as long as it’s not too product-centric. Good humans.

North Carolina 254

North Carolina Newsletter Email Marketing Revenue 254

YourMembership

MAY 15, 2012

Add-On Products. The following is a guest post from Lynda Baldwin at Communication Strategies Group, Inc., But like many other membership-based organizations, the Moose often finds itself riding through the peaks and valleys of member recruitment. Demographics play a key role in recruiting members. Associations.

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Recruitment Recruiting Tips Tampa 150

Reid All About it

FEBRUARY 26, 2021

Your organization’s strategy must offer “an inspirational, robust, and innovative pathway to a better future.”. They explain why you’re having a tough time recruiting volunteers and how you can enhance the value of the volunteering experience. The seven biggest mistakes in membership recruitment. Shrinking network. Quick hits.

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Recruiting Recruitment Project Technology 329

GrowthZone

JUNE 12, 2017

Our Association Success Kit provides proven strategies for associations bundled together in a single document. It’s a single download – and includes three free resources with strategies to help your association thrive: “Hate Selling? The Secret to Recruiting and Keeping Volunteers”. You’re Just Human.”.

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Strategy Recruiting Recruitment Tips 113

Ungrated

OCTOBER 1, 2021

Recruiting and retaining talented individuals in the profession requires management company executives to prioritize employee engagement by addressing challenges that can lead managers to feel unmotivated in their job. to gain insights on tackling these challenges and finding solutions for retaining and engaging top talent.

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Team Strategy Association Management Recruiting 90

Reid All About it

OCTOBER 27, 2023

James Young at Product Community says you need “ a world-class value proposition ” for your association and for each product or experience. I’m happy to feature it as long as it’s not too product-centric. Learn how to craft a successful year-end report in half the time and a winning strategy for next year. 1 CAE credit.

LMS 259

LMS North Carolina Recruiting Recruitment 259

Reid All About it

JUNE 14, 2024

Fíonta shares eleven effective marketing strategies for boosting event attendance. In Nimble’s AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, an introduction to AI for associations and a guide to developing an AI strategy. AI for associations. AI acceleration.

Arlington 259

Arlington Revenue Leadership Strategy 259

Membersuite

JUNE 6, 2023

Learn about the psychology of change and change management strategies. Change Management Strategies for Change-Fatigued Associations If you anticipate what lies ahead for your AMS project —or any technology implementation—you can create the conditions for a smooth adoption. You can’t just wing it and assume everyone will get on board.

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Technology Strategy Project Team 78

Reid All About it

APRIL 28, 2023

Member recruitment. Impexium suggests member recruitment strategies that will successfully drive your marketing efforts in this very different marketplace. Online communities are extremely popular with younger audiences—the toughest ones to recruit and retain. Frankly, we’re smarter about it now. Online community.

DC 206

DC Recruiting Recruitment Washington 206

Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. I’m happy to feature it as long as it’s not too product-centric. Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic?

Arlington 271

Arlington Technology Strategy Los Angeles 271

Reid All About it

AUGUST 2, 2024

Many of them admit to not having documented plans for member engagement, young professional recruitment, and lapsed member reengagement—that’s a good place to start. Sponsorship strategy. I’m happy to feature it as long as it’s not too product-centric. Association boards. Fri 8/2 at 4 p.m. More info/register.

Cleveland 265

Cleveland North Carolina Analysis Team 265

Potomac Core

MARCH 7, 2016

Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? As increasing regulatory oversight dominates the federal and global landscape, building an agency focused strategy on behalf of your members can pay dividends for the industry and for your association.

Strategy 100

Strategy DC eBook United States 100

Disciple Media

NOVEMBER 27, 2023

Loyal, long-term members provide stable revenue, valuable feedback, and a robust community presence, making retention a critical strategy for scaling your business. Actionable tips: Regularly track and analyze LTV, churn and retention rates to understand the effectiveness of your retention strategies.

Strategy 36

Strategy Guidelines Recruitment Recruiting 36

Reid All About it

JULY 21, 2023

I’m happy to feature it as long as it’s not too product-centric. Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. 1 CMP credit.

Atlanta 195

Atlanta millennials Price Technology 195

Associations Now

OCTOBER 5, 2016

Interesting discount strategy: The National Tactical Officers Association is now offering a $25 “digital” membership. Google introduced a ton of new products yesterday, including a direct competitor to the iPhone, a virtual reality platform, and a competitor to Amazon’s Echo speaker. Other Links of Note. But as Inc.

Recruitment 98

Recruitment Recruiting San Francisco Marketing 98

Reid All About it

OCTOBER 20, 2023

I’m happy to feature it as long as it’s not too product-centric. Equip yourself with innovative approaches to adapt community engagement strategies in an AI-augmented landscape. Equip yourself with innovative approaches to adapt community engagement strategies in an AI-augmented landscape. More info/register. to 5 p.m. –

Maryland 276

Maryland LMS Revenue Strategy 276

Reid All About it

SEPTEMBER 1, 2023

They describe nine strategies for marketing membership to Gen Z. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Mark Wallach, Engagement Mobile Strategies ) Ugly numbers from Microsoft and ChatGPT reveal that AI demand is already shrinking.

Revenue 230

Revenue Survey Education Strategy 230

Reid All About it

OCTOBER 6, 2023

Another take on the young professional recruitment challenge comes from James Young of Product Community. Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming. 1 CAE credit.

Revenue 259

Revenue Certificate Tools Innovation 259

Aptify

JULY 1, 2021

Membership recruitment is a never-ending project. So, what strategies guide your plan for recruiting these new members? So, what strategies guide your plan for recruiting these new members? And what tactics will you use to achieve your recruitment goals? How to create a membership recruitment strategy.

Recruiting 146

Recruiting Recruitment Social Media eBook 146

Reid All About it

OCTOBER 4, 2024

Content strategy. Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not. I’m happy to feature it as long as it’s not too product-centric. Call-to-action (CTA). Workplace challenges.

NJ 254

NJ Email Marketing System Education 254

Reid All About it

MARCH 12, 2021

I’ll be happy to feature it as long as it’s not too product centric. Learn how to produce a high quality live-stream on a budget, how to scale it up for larger organizations and what to know going into planning a virtual event so you are more knowledgeable if/when selecting a video production partner. Fri 3/12 at 10 a.m.* CAE credits.

Nashville 370

Nashville LMS North Carolina Recruitment 370

AvidXchange: Association Management

JANUARY 16, 2023

Our guest for the first episode of “The Power of Change with Michael Praeger” is Cat Carmichael, the Chief Executive Officer for Strategy 123, a strategic community association management (CAM) consulting company focused on acquisition preparation, increased profitability and creating successful exit strategies and succession plans.

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Strategy Association Management Innovation Price 130