Reid All About it

FEBRUARY 7, 2025

This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines. Product development. She also shares examples of companies who built successful products but lost sight of what made them great.

Chicago 275

Chicago Revenue Education Member Engagement 275

Reid All About it

DECEMBER 20, 2024

Online learning strategy. D2L explains what you need to know to build and implement an effective online learning strategy , including vision and purpose, necessary resources and expertise, success criteria, communication plan, and assessment. Content marketing strategy. GA help from sponsors. Community building. 1 CAE credit.

Certificate 286

Certificate Arlington Price Education 286

Reid All About it

JANUARY 17, 2025

Impexium dives deep into proven strategies for membership renewals. The latest research report from Halmyre Strategies describes emerging challenges as a new generation enters the workforce : burnout, retention, customer demands, declining value of credentials, and changing roles. Membership renewals. Next-gen workplace challenges.

Education 264

Education Content Tools Strategy 264

Spark Consulting

DECEMBER 4, 2024

I’m honored to be included with 39 of my very smart association peers in this FREE annual publication, packed with advice designed to help associations worldwide get ready for what’s next in an environment of ever-accelerating change.

Innovation 195

Innovation Revenue Member Engagement Tools 195

Reid All About it

FEBRUARY 28, 2025

Im happy to feature it as long as its not product-centric. Hear about the themes for 2025, such as navigating AI strategy, the impact of data management, enabling member engagement, and understanding technology debt. Learn about strategies for leveraging non-dues revenue opportunities strategically. Fri 3/7 at 12 p.m.*

DC 258

DC Education Arlington Case Study 258

Reid All About it

NOVEMBER 1, 2024

Mobile engagement strategy. Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Education revenue. Why do content strategies fail —and what can you do about it? Coincidence?

Revenue 258

Revenue Education Arlington Committee 258

Higher Logic

MAY 20, 2020

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Reid All About it

NOVEMBER 15, 2024

They describe revenue-sharing models and offer tips for ensuring a profitable, equitable and peaceful partnership. Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. I’m happy to feature it as long as it’s not too product-centric.

Certificate 264

Certificate Committee Education DC 264

Association Analytics

JUNE 17, 2021

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. In our previous blog posts on retention and product value , we illustrated how data isn’t one dimensional. Similarly, analyzing your event data from many angles can lead to a major impact on revenue.

Revenue 318

Revenue Discount Analysis Certificate 318

Reid All About it

OCTOBER 25, 2024

Billhighway describes nine strategies for recruiting chapter leaders that reduce the stress of leadership roles, offer more fulfilling volunteer experiences, and rejuvenate your chapters. I’m happy to feature it as long as it’s not too product-centric. Spooky sponsorships. Fri 10/25 at 1 p.m.* – Tech or Treat? CAE credit.

Arlington 252

Arlington Revenue Education Strategy 252

Reid All About it

FEBRUARY 21, 2025

Im happy to feature it as long as its not product-centric. Fri 2/21 at 11 a.m.* – A Match Made in Heaven: How Event Surveys Transform Feedback into Your Events Learn how to pair the power of event data with proven survey strategies to deliver exceptional experiences for both attendees and exhibitors. Fri 2/21 at 1 p.m.

Arlington 258

Arlington Education DC Social Media 258

Association Analytics

MAY 20, 2024

If you’re like most associations, it’s likely that your member dues have been in decline and that means you’ve got to look at other ways to make up for that difference, Diversifying revenue streams is key to long-term success, but your association doesn’t need to look far for solutions.

Revenue 169

Revenue Case Study Milwaukee Price 169

Association Analytics

APRIL 1, 2024

In this post, we’ll explore three strategies you can use to ensure you’re making the right moves for more meaningful member engagement. You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy.

Member Engagement 210

Member Engagement Strategy Certificate Survey 210

Nimble AMS

DECEMBER 18, 2024

When was the last time your association considered its pricing strategy? As you rethink your pricing strategy, youll want to evaluate using pricing discounts as a helpful tool in attracting new members to your association, increasing overall traffic, building member loyalty, and selling large quantities of products.

Discount 102

Discount Price Revenue Tips 102

Reid All About it

DECEMBER 6, 2024

In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. It covers strategy, tactics, technology, AI and more in a post, not a download. Content strategy. Luke Burgis [A revealing one to ponder.]

Content 213

Content Strategy Revenue Education 213

Nimble AMS

NOVEMBER 17, 2024

Are you looking for strategies to drive revenue to your association? Rather than reducing product costs and increasing sales, you could reconsider your organization’s pricing strategy. Choosing the right pricing strategy for your association’s services and products can offer powerful results.

Price 117

Price Cost Products Strategy 117

Reid All About it

JANUARY 10, 2025

They suggest five mobile onboarding strategies that offer new members a convenient, personalized onboarding experience. She suggests nine engagement strategies to keep members close an excellent retention roadmap you ignore at your associations peril. Im happy to feature it as long as its not product-centric. Read, dammit.

Case Study 252

Case Study Education Strategy Content 252

Reid All About it

JUNE 25, 2021

I’ll be happy to feature it as long as it’s not too product centric. – Revenue Success from Scratch: One Association’s Story. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Host: Professionals for Association Revenue. Tue 6/29 at 2 p.m. 1 CAE credit. 1 CAE credit.

LMS 361

LMS Revenue Tips Strategy 361

Reid All About it

MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. The goals they discuss are thought leadership, meeting leads and decision-makers, product showcasing and brand awareness. Joe Post, Vice President Strategy, Adage Technologies.

Certificate 369

Certificate Revenue Conference North Carolina 369

Association Analytics

JANUARY 17, 2024

Learn how to use your data to find non-dues revenue opportunities like new audiences, selling more products to current members and creating new products.

Revenue 169

Revenue Products How To Member Engagement 169

Association Analytics

JANUARY 29, 2024

Tie revenue to prediction buckets – finally, we apply the current year’s dues to the prediction categories which gives you the power to set more realistic dues revenue expectations. Use your new crystal ball to help build your mid- and end-of-year strategies. What can you do with membership predictions?

Revenue 315

Revenue Strategy Tools Examples 315

Reid All About it

SEPTEMBER 13, 2024

Product ideas. James Young at Product Community shares ten revenue-generating product ideas. He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. I’m happy to feature it as long as it’s not too product-centric.

LMS 270

LMS Revenue Certificate Content 270

Reid All About it

JULY 31, 2020

I’ll be happy to feature it as long as it’s not too product-centric. – Event Marketing Strategies for Virtual and Hybrid Events. As virtual and hybrid events become the new normal, examine the best practices for event marketing and engagement strategies. Until next week, “stay awkward, brave and kind.” ( Brené Brown ).

Montana 362

Montana Revenue Case Study Innovation 362

Reid All About it

SEPTEMBER 27, 2024

Online learning strategy. D2L explains what you need to know to build and implement a strong strategy for your online learning initiatives , including success criteria, communication plan, and much more. Non-dues revenue. If you’re a podcast listener, check out Association RevUP from Professionals for Association Revenue.

Arlington 281

Arlington DC Washington Revenue 281

Reid All About it

JULY 17, 2020

Pandemic engagement strategies. MemberSuite identifies five strategies for engaging members during this next phase of the pandemic crisis : content, education, community, volunteering and causes. Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset.

Montana 341

Montana Revenue Strategy Education 341

Reid All About it

SEPTEMBER 20, 2024

On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. They identify six common mobile engagement strategies and share tactics for implementing them.

LMS 264

LMS Revenue Certificate Content 264

Reid All About it

MAY 15, 2020

They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. I’ll be happy to feature it as long as it’s not too product-centric. Chapter sponsorships.

Puerto Rico 370

Puerto Rico Montana Revenue Education 370

Reid All About it

JUNE 18, 2021

I’ll be happy to feature it as long as it’s not too product centric. Guest: Ron Hetrick, Development of Staffing Product at Emsi Data. Presenters: Michelle Schweitz, Marketing Manager, and Tirrah Switzer, Senior Product Marketing Manager, Community Brands. More info/register. Fri 6/18 at 12 p.m. – EventTech Chat.

LMS 369

LMS Certificate America Committee 369

Reid All About it

SEPTEMBER 29, 2023

One difference this year: “For the first time in the survey’s history, the challenge of generating non-dues revenue topped all other obstacles faced by associations.” That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. CAE credit. More info/register. More info/register.

Revenue 281

Revenue Education Innovation Strategy 281

Reid All About it

FEBRUARY 19, 2021

Board strategy. They also describe how credentialing programs can help your association increase member engagement and revenue. s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission.

Revenue 322

Revenue Leadership Strategy Las Vegas 322

Reid All About it

OCTOBER 6, 2023

Another take on the young professional recruitment challenge comes from James Young of Product Community. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” I’m happy to feature it as long as it’s not too product-centric. Next gen membership #2. Content marketing.

Revenue 264

Revenue Certificate Education Tools 264

Reid All About it

MAY 14, 2021

Some of the highlighted trends are alarming: leaders are out of touch with employees and need a wake-up call, high productivity is masking an exhausted workforce, Gen Z is at risk and will need to be re-energized, and shrinking networks are endangering innovation. I’ll be happy to feature it as long as it’s not too product centric.

Technology 341

Technology Strategy St. Louis Tips 341

Reid All About it

JANUARY 22, 2021

They share ten strategies for motivating members to volunteer and mentally show up for meetings. I’ll be happy to feature it as long as it’s not too product-centric. Chapters will be relevant in 2021, however most of our strategies and plans from the past decade won’t. Virtual volunteer fatigue. Sponsorships. 1 CAE credit.

Innovation 370

Innovation Education Communications Strategy 370

Reid All About it

MAY 21, 2021

I’ll be happy to feature it as long as it’s not too product centric. Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. 1 CAE credit.

San Jose 369

San Jose Email Marketing millennials Strategy 369

Reid All About it

NOVEMBER 29, 2019

I’ll be happy to feature it as long as it’s not product-centric. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy. Here are the educational events scheduled for next week.

West Virginia 360

West Virginia Washington DC Revenue 360

Reid All About it

SEPTEMBER 11, 2020

I’ll be happy to feature it as long as it’s not too product-centric. Top Trends to Increase Non-Dues Revenue and Membership Dues in 2021. Learn the current trends to retain your existing membership dues and examples of how associations are effectively increasing non-dues revenue in 2020. Tue 9/15 at 3 p.m. More info/register.

LMS 329

LMS Montana Revenue Recruitment 329

NXUnite

MAY 14, 2024

When your goals are focused on the future, you need sustainable fundraising strategies that help you consistently progress toward these objectives. These figures will allow you to determine your expected net revenue and better project your fundraising results. Diversify your revenue streams. Create a fundraising plan.

Strategy 130

Strategy Revenue Examples Cost 130