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Sustainable nonprofits have diverse revenue streams, from donations to grants to sales. However, while nonprofits that sell products and services can make more than enough revenue to sustain themselves, undertaking commercial affairs comes with several considerations. Craft relevant marketing materials. Customer reward options.
Let’s take a look at a few ways you can shift challenges into opportunities, keep your association top of mind, and maintain your revenue stream in 2023. Look Beyond Top Line Revenue Most people define success by revenue generated, but in today’s economy, we need to go beyond the numbers. Read more about their story.
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue.
Many of our organizations, in an attempt to be all things to all people (or due to the temptation of all that tasty, tasty non-dues revenue), have larded up our membership “benefits” with so much tangential crap that our members can’t focus on the stuff that will actually help them achieve their goals and fix their problems.
Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Download the report now!
Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. A post titled “Sharing a Beer” is always going to catch my eye, especially when written by James Young of Product Community. Membership value. Good humans. Member engagement.
Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. Im happy to feature it as long as its not product-centric. AI use in associations. Gen Z and events. More info/register. More info/register.
They describe revenue-sharing models and offer tips for ensuring a profitable, equitable and peaceful partnership. I’m happy to feature it as long as it’s not too product-centric. Evaluating New Revenue Opportunities Explore key factors for guiding your association’s assessment of new products, programs or services.
Product development. She also shares examples of companies who built successful products but lost sight of what made them great. Im happy to feature it as long as its not product-centric. Learn how to foster cross-departmental collaboration to create new revenue opportunities. Microlearning. Fri 2/7 at 12:30 p.m.*
If you’re like most associations, it’s likely that your member dues have been in decline and that means you’ve got to look at other ways to make up for that difference, Diversifying revenue streams is key to long-term success, but your association doesn’t need to look far for solutions.
Based on their survey findings, theyve divided Gen Z into three groups, each with their own beliefs and desires: Neo-Traditionalists, Fluid Pragmatists, and Internet-Age Explorers. Im happy to feature it as long as its not product-centric. Learn about strategies for leveraging non-dues revenue opportunities strategically.
Snapsight explains how to use AI tools to turn session content into resources that generate revenue and engagement. Im happy to feature it as long as its not product-centric. Beyond Dues | Proven Strategies for Growing Non-Dues Revenue Tired of relying solely on membership dues? Plus, they provide a 30-day action plan.
If your answers lean toward Yes, No, and Shut Up, then you might like (need) Impexium’s advice on event survey questions that hold attendees’ interest and provide you with useful data. Education revenue. I’m happy to feature it as long as it’s not too product-centric. Do you use all the data you collect? Fri 11/1 at 1 p.m.
Contribute to industry research by taking Amanda Kaisers New Member Engagement Study survey. Its not a product or a transaction When you join an association, you are making the decision to be a part of a community You are making a statement to the world about who you are and whats important to you. New member engagement study.
Is your program effective at increasing non-dues revenue ? Take a close look at your association’s products and services to see where you can offer additional options. Benchmarking surveys, reports, and other original research or publications. Do sponsors see the value in each sponsorship package? Online communities.
MGI offers strategies to increase renewals , based on 40 years of membership marketing experience and over a decade of surveying associations for their membership benchmark report. Im happy to feature it as long as its not product-centric. Membership renewals. Mon 5/12 at 8 a.m.* Association Partnerships Fuel Growth! 1 CAE credit.
Wallace Stevens Survey. If you’re an association professional who is responsible for business development, exhibitor sales, non-dues revenue programs, or any other revenue growth roles outside of membership sales, please complete this survey , which should take less than ten minutes of your time. 1 CAE credit.
Associations are always looking for new and creative ways to drive additional non-dues revenue. At a recent Association SIG Summit, Blue Sky Client Success Manager, Kara Adams, joined a group of association executives as they crowdsourced ideas to drive non-dues revenue. Create product bundles. Anything you think we are missing?
Marketing General Incorporateds new survey shows association professionals optimistic about their prospects, but eager to make changes. Marketing General Incorporateds 2025 Association Outlook Report , published last month, is based on responses from nearly 300 association professionals surveyed last September.
Below are a few ways to spread some holiday cheer while also boosting end-of-year eLearning revenue. Offer your learners holiday discounts in the form of coupons and product bundles. If collecting feedback is where you’re struggling, consider offering credits or gift cards for completing surveys. A Festive Welcome.
In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. Member surveys. Candace Vanderpoel at McKinley Advisors explains what low response rates on member surveys mean and how to improve them.
If you do, please participate in the 2020 New Member Engagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking. The report that came out of their first survey two years ago was full of good information and great ideas so I look forward to this edition. Virtual conference complaints—and solutions. 1 CMP credit.
This can unsettle rank-and-file workers , but CEOs are also smart about communication and support as they explore new product structures and new revenue streams. Various surveys suggest that associations have lagged behind their corporate brethren when it comes to embracing the technology. Adapting to AI.
This is nothing new, by the way.although technology has changed how and where we buy, successful brands have always focused on delivering valuable products to their customers and making it easy for them to purchase. How does each one of these drive more revenue? Online communities enable you to: Learn more about your customers’ needs.
Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. The ASI survey respondents are optimistic about the future of their associations—but less so than in 2017. Cross-selling to non-members who buy products or attend conferences. Membership numbers look good.
The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.
Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. They pull out a few good ideas from survey comments too. Oprah Winfrey Online programs. 1 CAE credit.
s (MGI) second annual Association Economic Outlook survey. Survey participants will receive the study’s final report. I’ll be happy to feature it as long as it’s not too product-centric. Please consider participating in Marketing General Inc.’s Virtual certified. Event planners did it. Speakers did it. 1 CMP credit.
Taking a strategic approach to driving non-dues revenue might seem challenging. Read on for proven techniques and technolog ies that will help you boost your non-dues revenue in no time. . Driving non-dues revenue is critically important to your association’s long-term success. Strategies for driving non-dues revenue.
Whether they’re at an in-person, virtual or hybrid trade show, a survey shows exhibitors are dissatisfied. I’ll be happy to feature it as long as it’s not too product centric. – Revenue Success from Scratch: One Association’s Story. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems.
The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. For every respondent that takes at least 50% of the survey, Naylor will donate $10 to the World Central Kitchen’s #ChefsForAmerica COVID-19 program. Marketing virtual/online education.
Achurch Consulting and Association Trends have teamed up on the State of Association Workplaces Post-Pandemic Survey , the only survey designed to address the pressing questions association leaders are asking about what “work” will look like post-pandemic. I’ll be happy to feature it as long as it’s not too product centric.
Look to create new and innovative products and services for an underserved population in your membership. Step 2: Explore – In addition to reviewing the data in their dashboard, IAEE asked members in its annual member survey and in post webinar surveys about topics they’d like to learn more about.
A survey by Momentive Software found a sizable gap between association members’ interest in professional development and association professionals’ interest in supporting it. According to the survey, association professionals are focusing instead on meetings and events, which they give disproportionate attention compared to members.
Impexium and Jeff De Cagna of Foresight First invite you to participate in The Future of Association Boards (FAB) Survey , our community’s first comprehensive tracking survey of board composition, practices and performance. I’m happy to feature it as long as it’s not too product-centric. But a few data points trouble me.
Product ideas. James Young at Product Community shares ten revenue-generating product ideas. He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. I’m happy to feature it as long as it’s not too product-centric.
Engaging current customers positively impacts overall business goals in several ways, including increasing revenue by generating opportunities for sales of additional products and services. Increase revenue. Well, that was a nice segue into our next point: increasing revenue.). Increase Revenue. That being said….
It’s comparatively easy for customers to find alternative solutions to your product and switch. While customers can switch products, they can’t bring the community with them. And, importantly, 36 percent of all revenue generating communities connect that revenue to customer retention.
MCI surveyed association members and customers for their Association Engagement Index 2024. Non-dues revenue. If you’re a podcast listener, check out Association RevUP from Professionals for Association Revenue. Productivity is a drag. I’m happy to feature it as long as it’s not too product-centric. Creativity.
I’ll be happy to feature it as long as it’s not too product-centric. Top Trends to Increase Non-Dues Revenue and Membership Dues in 2021. Learn the current trends to retain your existing membership dues and examples of how associations are effectively increasing non-dues revenue in 2020. More info/register. Wed 9/16 at 11 a.m.
On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. I’m happy to feature it as long as it’s not too product-centric.
This recently released report, based on a survey of more than 200 associations, describes how trade and professional associations are using technology to enable and enhance learning. Tagoras learned that 93% of the survey participants use technology to deliver learning. Who participates in this survey? Can you guess what it is?
A recent survey from Professionals for Association Revenue finds that many groups are falling short of budget goals. Substantial proportions of associations are struggling to meet revenue targets, according to a new survey, and lack the budget strategy infrastructure that might improve their fortunes.
Tagoras is conducting a brief survey to find out where learning and education businesses (i.e., Another take on the young professional recruitment challenge comes from James Young of Product Community. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.”
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