.orgSource

MARCH 4, 2024

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value.

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Associations Now

OCTOBER 16, 2023

Sarah Sladek’s new book MemberShift: Why Members Leave and the Strategies Proven to Bring Them Back challenges associations to get out of their comfort zones to create meaningful change that re-engages members and improves their organizations. The post Strategies for Overcoming Member Disengagement appeared first on Associations Now.

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Association Analytics

JANUARY 8, 2024

In this blog, we’ll outline our top three strategies to elevate your impact this year, along with ways to make small, easy changes that lead to large, impactful results. They simply observe what customers are shopping for to help inform the products and services they see in the future, giving weight to things viewed or searched more often.

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Associations Now

JUNE 13, 2019

Whether it involves expanding your scale or workshopping your messaging, a well-considered approach to launching a new tech product can really pay off. Launching a new digital product or service for your members soon? Launching a new product (or completely overhauling an existing one) will have a big impact on your organization.

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NXUnite

MARCH 12, 2024

To help you maximize in-kind donations for your nonprofit, this guide will cover the top strategies for streamlining your in-kind gift process. According to Jitasa, in-kind donations are contributions of products or services that companies and businesses give to a nonprofit instead of a cash contribution. What are in-kind donations?

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Aaron Wolowiec

OCTOBER 22, 2021

But in a time when we have gotten used to reacting to what’s thrown at us, how can we approach our menu of programs, products, and services with strategic rather than reactive thinking?

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Expo Logic

JULY 28, 2024

Types of Event Marketing & Event Marketing Strategies No matter what your industry, engaging with your audience through compelling experiences is more crucial than ever. Whether it’s a grand product launch, a vibrant trade show, or an interactive virtual event, the right event marketing strategy can make a lasting impact.

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Wild Apricot

APRIL 12, 2013

Here''s a sampling of the latest posts we''ve bookmarked on Apricot Jam lately - with insight on multichannel strategies for social change; tips on more productive board meetings; outside in thinking for associations and more. membership Apricot Jam leadership visuals'

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EventMobi: Association Events

SEPTEMBER 21, 2023

That’s why having multiple member retention strategies in place is a must! In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Engage your members.

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Higher Logic

JANUARY 16, 2019

The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead. Is your current strategy promoting positive change? Seth says that “If you’re not making change happen, you’re not doing anything productive.”

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Smooth The Path

OCTOBER 8, 2020

But perhaps while this is the kind of busy feels productive, it may not actually be moving your organization ahead. The post Busy or Productive Busy? On top of the usual flood of emails, meetings, and calls, there are now fast-changing news, pervasive worry, and the demands of home pulling at our time and attention.

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GrowthZone

SEPTEMBER 10, 2021

The modern association is lean and agile, focuses on its core strategy, and relies on innovative association management software. A robust association software platform optimizes association productivity and maximizes return on investment by: Reducing waste and redundancies Limiting non-value-added functions Improving return on capital.

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Association Analytics

JULY 27, 2021

Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked. Use data to help build your content strategy. Start targeting specific products and services to specific people. Take action with your data. Start at a macro- level. If it does, great!

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.orgSource

JULY 3, 2023

Vidyard) 93% of marketers say video has helped increase user understanding of their product or service. It was considered too resource intensive to play a consistent role in most promotional strategies. Soliciting sponsorship could allow you to monetize the same product twice.” Animoto) Dan Stevens, President of Association.TV/WorkerBee.TV,

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Associations Now

DECEMBER 12, 2023

HR departments will play a stronger role in hybrid and remote workplace policies, leadership training, and overall organizational strategy in 2024, according to a new report. The report also cites “providing a great employee experience” as a top priority in the coming year—organizations with them claim better productivity and less turnover.

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Nimble AMS

MAY 5, 2023

Recently, there has been a rise in for-profit organizations building “community” as part of their business strategy. Let’s look at my career, product marketing as an example. Product marketing is a career that has completely evolved and grown over the last decade. Has your association experienced this latest trend?

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Strategy Member Engagement Software Tips 125

Higher Logic

JULY 10, 2019

When services or products evolve, your new offerings aren’t always going to be the right fit for all your customers. this metric is actually an effective growth strategy to help you counteract churn and increase overall revenue. 4 Growth Strategies to Help You Achieve Negative Churn. This is where net negative churn comes in.

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Potomac Core

MAY 3, 2018

Members Hire Bold Strategies. As busy executives are under constant pressure to meet and exceed profit targets, they expect the organizations they are part of to deliver bold strategies and results. New Mantra: Members Hire Bold Strategies. Another reminder that Members Hire Bold Strategies.

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Reid All About it

SEPTEMBER 13, 2024

Product ideas. James Young at Product Community shares ten revenue-generating product ideas. He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. I’m happy to feature it as long as it’s not too product-centric.

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Higher Logic

JANUARY 25, 2018

So how do we take advantage of these micro-moments in our marketing strategy? If you own an online store, your visitors want to easily research or purchase products. Research the most-searched topics for your company, products or industry – these will be great topics to start with. What Are They Searching for at That Moment?

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Marketing Strategy Video Content 189

Higher Logic

FEBRUARY 2, 2018

In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers. But this shift doesn’t make outbound marketing obsolete.

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.orgSource

APRIL 2, 2022

The left brain uses emotional intelligence, empathy, creativity, and artful facilitation to keep all the players working productively together. The post Get Them to Build Castles—Strategies for Successful Cross-Functional Teams appeared first on.orgSource. The more diverse the group, the harder the left brain must work. […].

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Potomac Core

OCTOBER 4, 2016

Those organizations who utilize these 3 Association Growth Strategies can help impact member outcomes and as a result better position their members and their organizations for long term success. 3 Association Growth Strategies. 3 Association Growth Strategies. Secure Actionable Research. She replied “Focus more on speed.

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Nimble AMS

NOVEMBER 17, 2024

Are you looking for strategies to drive revenue to your association? Rather than reducing product costs and increasing sales, you could reconsider your organization’s pricing strategy. Choosing the right pricing strategy for your association’s services and products can offer powerful results.

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Reid All About it

SEPTEMBER 27, 2024

Online learning strategy. D2L explains what you need to know to build and implement a strong strategy for your online learning initiatives , including success criteria, communication plan, and much more. Productivity is a drag. I’m happy to feature it as long as it’s not too product-centric. Non-dues revenue. Event close.

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Nexus Marketing

MAY 31, 2024

Search engine optimization (SEO) isn’t just for big for-profit brands—any organization that depends on reaching online audiences to promote its programs, services, and products can benefit from an SEO strategy. Organizations of all types and sizes use SEO strategies to rank higher for their target keywords.

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Reid All About it

SEPTEMBER 20, 2024

They identify six common mobile engagement strategies and share tactics for implementing them. Nimble’s AI success kit includes four useful resources: two 30-minute webinar recordings about AI for associations , plus an introduction to AI for associations and a guide to developing an AI strategy. Membership app adoption. to 1:30 p.m.

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Associations Now

MARCH 28, 2023

Substantial proportions of associations are struggling to meet revenue targets, according to a new survey, and lack the budget strategy infrastructure that might improve their fortunes. Eighty-six percent of respondents believe their business-development strategy is underperforming or nonexistent.

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Associations Now

DECEMBER 11, 2023

An expert shares how to develop a meaningful survey and then use the results to build products and services that deliver. Knowing the issues members are seeing on the horizon and what they’re looking to accomplish, associations can then start making connections to their current products and services.

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Nimble AMS

APRIL 12, 2023

Recently, there has been a rise in for-profit organizations building “community” as part of their business strategy. 4 best practice strategies to keep up with the for-profit competition Now more than ever, it’s vital your association sh are s the value of your membership. Has your association experienced this latest trend?

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Strategy Member Engagement Software Tips 78

Achurch

AUGUST 23, 2022

Studies have found that office watercoolers help employees share their risky ideas and intentions, produce better research, and gain a 10 to 15 percent bump in productivity. Even if your organization’s strategy is a full remote work environment, some hybrid work strategies can be effective if presented at scheduled times.

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Velvet Chainsaw

APRIL 28, 2020

Strategy—and Transparency—First. It is the strategy around going virtual that is far more critical, just as creating your objective—the why behind an event—is most important for live programs. As you develop a virtual-event strategy, be mindful of creating fresh content or perspectives and avoid the same old formats.

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Associations Now

APRIL 5, 2023

As part of that marketing strategy, organizations should also consider asking speakers and exhibitors to help. For example, exhibitors can share information about upcoming products, what they’ll be showing onsite, and the impact of new products on the industry.

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