Associations Now

OCTOBER 15, 2019

When you rely on member dues as a significant revenue source, free membership sounds scary. Many associations have experimented and found success with small-scale strategies that balance existing members’ needs with the recruitment potential of a free membership offer. As the old adage goes, “The best things in life are free.”

North Carolina 78

North Carolina Massachusetts Directory Recruiting 78

Reid All About it

MAY 12, 2023

How to Generate Revenue for Advocacy Efforts Learn about strategies and best practices for generating revenue for association advocacy efforts. Hear about various revenue streams, including sponsorships, advocacy funds, and events, and tips on how to optimize each of these revenue channels. No plan, no progress.

Chicago 200

Chicago Newsletter Mooc Education 200

Associations Now

DECEMBER 18, 2019

A recent seminar at Raffa Wealth Management set out to answer that question. Murphy said risks to consider include: Revenue shortfall. How vulnerable are your revenue streams? As a result, member recruitment and retention could become difficult and program registration and other sales could decline. Leadership changes.

Revenue 94

Revenue Cost Recruitment Recruiting 94

EventMobi: Association Events

JUNE 26, 2023

Boost your non-dues revenue. of revenue for trade associations, and 30% of revenue for professional associations. Engaging members with ticketed events can bring in event revenue (as well as other streams!) Plus, the opportunity to learn from someone 1:1 feels more personal than sitting in a seminar.

Member Engagement 130

Member Engagement Strategy Software Social Media 130

SCD Group

DECEMBER 3, 2012

What is Your Association's RPM (Revenue Per Member)? When I interviewed Rob Fowler, president/CEO of the Small Business Association Of Michigan, for my September 20 post about SBAM’s freemium membership model , he talked about their Revenue Per Member or RPM metric. By the way, this is gross revenue.).

Revenue 40

Revenue Michigan Certificate Committee 40

Reid All About it

MAY 19, 2023

Non-dues revenue partners. Host: Association of Association Executives Speakers: Nadia Rubtsova, Founder, Business & Events Academy Paul Walsh, EMIAM (Seminar Chair), Seminar Programme Manager, Association of Association Executives Wed 5/24 at 9:30 a.m. More info/register.

Strategy 195

Strategy Content Leadership Email Marketing 195

Reid All About it

MARCH 10, 2023

Nimble AMS describes how it can help your association recruit, engage and retain members by helping you better understand members, anticipate their needs, and deliver personalized communication and content. You need a content marketing ecosystem to support them. Membership engagement. Small staff challenge. 1 CAE credit. More info/register.

Committee 195

Committee Education Software Technology 195

Nimble AMS

SEPTEMBER 30, 2019

Meeting (and exceeding) expectations so you can better recruit, engage, and retain members. Growing revenue. To keep your organization moving forward, revenue growth must remain strong. That may cause member recruitment and retention to suffer. Here’s the truth: As consumers, we have high expectations.

Software 60

Software Revenue Technology Cost 60

Reid All About it

MAY 1, 2020

Pair his post with this one from Northstar Meetings Group: 17 ideas for incorporating revenue-generating opportunities into your online meetings, conferences and webcasts. Explore strategies for generating revenue through sponsorships, partnership and other sales opportunities through virtual events. 1 CMP credit. Wed 5/6 at 12 p.m.

North Carolina 273

North Carolina Revenue Strategy Education 273

Membership Marketing

DECEMBER 22, 2011

Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Continuing education – seminars, webinars, meetings. Labels: new products , Non-Dues Revenue. Membership Recruitment. (4).

Revenue 40

Revenue Discount Directory Price 40

Reid All About it

FEBRUARY 17, 2017

How Non-Dues Revenue Keeps Your Association Afloat and the 5 Best Ways to Maximize It. Learn how to maximize your non-dues revenue earning potential. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. More info/register. Hosts: EventMB and Eventbrite.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

How Non-Dues Revenue Keeps Your Association Afloat and the 5 Best Ways to Maximize It. Learn how to maximize your non-dues revenue earning potential. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. More info/register. Hosts: EventMB and Eventbrite.

Charlotte 150

Charlotte DC Washington Newsletter 150

MemberClicks

SEPTEMBER 27, 2024

Retention is often a bigger challenge than recruitment for many associations, but a well-crafted incentive program can tip the scales in your favor. Referral Bonuses Incentivize current members to recruit their peers by offering a referral bonus. This could be a monetary reward, a gift card, or a discount on future membership fees.

Organization 52

Organization Discount Certificate Case Study 52

Reid All About it

MARCH 3, 2023

That’s the question the Professionals for Association Revenue asked several association executives and consultants. The For-Profit Competitors Are Here More and more, for-profit private networks and communities are competing with associations for membership, engagement opportunities, and revenue. Sponsorships. 1 CAE credit.

Revenue 39

Revenue Tools Education Member Experience 39

MemberClicks

FEBRUARY 15, 2023

It takes a lot less effort to retain the members you have than to constantly be in recruitment mode. As an added benefit, when your members feel appreciated, it creates a culture where they’re more likely to recommend your association to others, making your recruitment efforts a little easier. Celebrating could be a few things.

Social Media 52

Social Media Newsletter Software Maine 52

MemberClicks

SEPTEMBER 21, 2022

This makes it way more cost-effective to retain the support of existing members than recruiting, onboarding and engaging new members all the time. You can spend less time wondering how you’re going to source revenue and more time thinking about ways to diversify—and spend!—your your budget. Renewal benefits for your members.

Process 52

Process Strategy Tips Discount 52

MemberClicks

JULY 8, 2024

This makes it easy and affordable for donors to support your organization while providing an established source of revenue generation. You could also recruit some of the major employers in your area to match the support of their employees who support your organization. These can sometimes be similar to a membership program.

Social Media 52

Social Media Tips Software Cost 52

MemberClicks

JULY 8, 2024

This makes it easy and affordable for donors to support your organization while providing an established source of revenue generation. You could also recruit some of the major employers in your area to match the support of their employees who support your organization. These can sometimes be similar to a membership program.

Social Media 52

Social Media Tips Software Cost 52

Reid All About it

FEBRUARY 10, 2023

Member recruitment. Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. Host: Professionals for Association Revenue Speaker: Christine Clapp, founder, Spoken with Authority Wed 2/15 at 2 p.m. –

Blended Learning 39

Blended Learning LMS Ohio Technology 39

Reid All About it

FEBRUARY 3, 2023

Joanna Pineda spoke with Rick Grimm, CEO of NIGP, on episode 15 of the Matrix Group’s Association Thrive podcast about his association’s Talent Council, which takes a different approach to volunteer recruitment. Explore alternative revenue streams your association could be leveraging right now. CAE credit. More info/register.

LMS 40

LMS Video Technology Revenue 40

Reid All About it

JANUARY 19, 2024

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Another funny, personal post with life and association lessons along the way.

Revenue 259

Revenue Strategy Member Engagement United States 259

Membership Marketing

APRIL 10, 2012

So if 23% of the members attend the annual meeting, another 22% attend a seminar, and another 13% participate in the private social media site, pretty soon you could be looking at a fairly substantial portion of the members using the products and services of an association. Unleash the Power of Market Testing in your Membership Recruitment.

Products 40

Products Survey Social Media Price 40

Reid All About it

JANUARY 12, 2024

. – PAR GOAT Awards: Advancing Association Business Join association revenue producers from across the globe as we celebrate 12 months of great conversation, learning, and subject matter leadership. PAR presenters will reflect on their year and share ideas for revenue performance in 2024 and beyond. 1 CAE credit. More info/register.

LMS 271

LMS Education Member Engagement Revenue 271

Reid All About it

OCTOBER 18, 2019

Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing. Presenter: Carlos Restrepo, MS, CAE, Chief Revenue Officer, Agilutions. Location: Alexandria VA. Host: Results Direct. Tue 10/22 at 12:30 p.m. CAE credit.

North Carolina 34

North Carolina Education Project Communications 34

SCD Group

JANUARY 6, 2013

So, they establish policies, pricing and promotion designed to keep recruiting new members. Meanwhile, some associations are more selective and focus on selective recruiting. not only to engage members but also to generate non-dues revenue. Many associations operate under the strategy that more members is good.

System 40

System Social Media Content Cost 40

Off Stage

OCTOBER 23, 2008

Enhancing non-dues revenue? Recruit your affiliate membership. Your community college might be a good partner for a homebuyer seminar or a green building program. Ask your association accountant for help in managing cash flow. Brainstorm all opportunities to best manage your association cash flow. Increasing business volume.

Cost 40

Cost Review Communications Discount 40

Leading Learning

JULY 2, 2020

The same is true of the catalog of seminars and online courses that many organizations offer. This is part of the development of the “culture” that has already suggested, and it is one that will require more sophisticated recruitment efforts, coordinated training efforts, and potentially payment (or higher payment) of SMEs that make the cut.

Education 59

Education Course Certificate Leadership 59