Reid All About it

FEBRUARY 19, 2021

They also describe how credentialing programs can help your association increase member engagement and revenue. Membership recruitment. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. How Associations Implement AI-Based Personalization to Drive Revenue and Growth.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Reid All About it

FEBRUARY 12, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Visual Storytelling Trends You Can’t Afford to Miss: How to Achieve Revenue-Based Outcomes By Telling Engaging, Visual Stories. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

Revenue 370

Revenue North Carolina Industry Technology 370

Associations Now

AUGUST 27, 2019

A few weeks ago, Womply published a study that looked at correlations between online reviews and revenue for 200,000-plus U.S. What the customer relationship management and marketing firm found was that organizations with more online reviews on sites like Google, Yelp, Facebook, and TripAdvisor received a revenue boost.

Review 94

Review Ohio Virginia Revenue 94

Membership Marketing

JUNE 5, 2012

Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. If you have strong returns from your recruitment efforts, you probably are not reaching your full market potential. in Alexandria, Virginia. Publications.

Recruiting 40

Recruiting Recruitment Price Survey 40

Membership Marketing

OCTOBER 19, 2010

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment. in Alexandria, Virginia. Publications.

Recruiting 40

Recruiting Recruitment Price Chicago 40

Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff.

Social Media 40

Social Media Recruiting Recruitment Marketing 40

Membership Marketing

DECEMBER 22, 2011

Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Labels: new products , Non-Dues Revenue. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment.

Revenue 40

Revenue Discount Directory Price 40

Reid All About it

DECEMBER 9, 2022

Membership Monday: Student/Young Professional Recruitment and Engagement. We will focus on a successful campaign for the recruitment and engagement of this membership segment. Successful Recruiting, Hiring and Onboarding in a Remote or Hybrid Environment. Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC.

Colorado 39

Colorado Recruiting Recruitment Survey 39

Reid All About it

MARCH 18, 2022

. – Partnership + Innovation = Non-Dues Revenue Success: New Solutions to Non-Dues Revenue Challenges. By teaming up with industry suppliers to develop mutually beneficial programs, association leaders can deliver more non-dues revenue. Membership Recruitment: How to Reach New Markets. 1 CAE credit. 1 CAE credit.

Revenue 39

Revenue Video Technology LMS 39

Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Testing in membership recruitment allows your organization to market more efficiently. Publications.

Recruiting 40

Recruiting Recruitment Marketing Price 40

Reid All About it

JANUARY 13, 2023

If not, use this survey link to join nearly 1,000 association leaders worldwide whose participation helps all of us gain insights about what’s working to recruit, engage, and retain members, along with other valuable information. Find out how to reduce digital friction and increase congruency with revenue goals. Recession prep.

Revenue 39

Revenue Education Strategy Leadership 39

Reid All About it

JANUARY 6, 2023

Non-dues revenue. After attending the RevUp Summit hosted by the Professionals for Association Revenue, WBT Systems says one lesson from the painful past few years is the need to diversify revenue. Career Development in Organizations: A Tool for Recruitment, Engagement, and Retention. Host: Association Design Circle.

Revenue 42

Revenue North Carolina Education System 42

Associations Now

JANUARY 29, 2015

“Washington’s Leading Association and Nonprofit Innovators,” an event in Arlington, Virginia’s, Crystal City neighborhood, recognized 20 association executives for their groundbreaking approaches to technology, revenue, and events. The event was hosted by Bisnow Ventures and ASAE, among others.

Arlington 40

Arlington Virginia Price Proposal 40

Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. Non-Dues Revenue. (1).

Marketing 40

Marketing Price Discount Recruiting 40

Reid All About it

NOVEMBER 10, 2017

Small Association Forum for Executives (Northern Virginia). Learn about the critical role engagement and personalization play in learning, along with the relationship this has with membership recruitment and retention, and the generation of non-dues revenue. More info/register. Host: HighRoad Solution. Wed 11/15 at 4 p.m.

DC 150

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Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment? Seven Levers to Increase Membership Recruitment. Non-Dues Revenue. (1).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Labels: Membership Recruitment.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

MARCH 31, 2010

Over a million pieces of recruitment mail were analyzed that went out over several campaigns and there were over 10,000 paid responses. West Virginia. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Non-Dues Revenue. (1). California.

Marketing 40

Marketing Rhode Island South Dakota West Virginia 40

Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Speaking Engagements.

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. in Alexandria, Virginia. Membership Recruitment. (4).

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

DECEMBER 30, 2011

in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Non Dues Revenue and Affinity Programs for Members. Membership Recruitment. (4). Non-Dues Revenue. (1). Subscribe through Your Reader. My Background. Tony Rossell. Tony can be reached at Tony@MarketingGeneral.com.

Tools 40

Tools Marketing Price Report 40

Membership Marketing

DECEMBER 12, 2011

in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Non Dues Revenue and Affinity Programs for Members. Membership Recruitment. (4). Non-Dues Revenue. (1). Subscribe through Your Reader. My Background. Tony Rossell. Tony can be reached at Tony@MarketingGeneral.com.

Marketing 40

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Membership Marketing

MARCH 12, 2012

• Year over year new member recruitment. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Non-Dues Revenue. (1). If you would like an Excel version of it, please send me an email (under my bio at right) and I will forward it to you.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

JANUARY 19, 2012

in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Non-Dues Revenue. (1). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Tony can be reached at Tony@MarketingGeneral.com.

Marketing 40

Marketing Cost Price Survey 40

Membership Marketing

MARCH 9, 2012

• Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Non-Dues Revenue. (1). Subscribe through Your Reader. My Background. Tony Rossell.

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

OCTOBER 7, 2011

Recruitment, Retention, and Engagement Trends. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Non-Dues Revenue. (1). The focus is “Membership Matters” Some of the article titles include: 1. 7 Tips for Dealing with Angry Members.

Marketing 40

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Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. in Alexandria, Virginia. Membership Recruitment. (4). Non-Dues Revenue. (1).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

JULY 5, 2011

Growth in new member recruitment appears to be a big driver in membership growth. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Non-Dues Revenue. (1). These results are significantly better compared to both 2010 and 2009. My Background.

Report 40

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Membership Marketing

JANUARY 18, 2012

Before you determine if a response rate is good or bad, you need to understand the costs and the revenue associated with your membership (what cooking temperature is required). If the revenue associated with the response is very high, then even the lowest responding list might be economically productive. in Alexandria, Virginia.

Marketing 40

Marketing Price Analysis Report 40

Membership Marketing

MARCH 7, 2011

I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Non-Dues Revenue. (1).

Sample 40

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Membership Marketing

APRIL 4, 2012

in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Non-Dues Revenue. (1). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Tony can be reached at Tony@MarketingGeneral.com.

Report 40

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Membership Marketing

NOVEMBER 14, 2011

in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Five Steps to Building a Membership Recruitment St. Membership Recruitment. (4). Non-Dues Revenue. (1). Subscribe through Your Reader. My Background. Tony Rossell. Tony can be reached at Tony@MarketingGeneral.com.

Marketing 40

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Membership Marketing

MARCH 27, 2012

in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Non-Dues Revenue. (1). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Tony can be reached at Tony@MarketingGeneral.com.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

JULY 22, 2010

Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. Interestingly, when asked to rate the effectiveness of using email to recruit new members, those who said that email was the “most” effective channel, dropped from 24 percent in 2009 to 10 percent in 2010. Speaking Engagements. Speaking Engagements.

Recruitment 40

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Membership Marketing

JANUARY 26, 2012

in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Non-Dues Revenue. (1). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Tony can be reached at Tony@MarketingGeneral.com.

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

JUNE 10, 2010

Out of a list of 10 options, association executives are most likely to rank growth in member counts (22%), revenue growth (21%), and net revenue growth (21%) as the primary definition of success for their organization. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment.

Report 40

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Membership Marketing

JULY 17, 2012

You also will have difficulty recruiting a new member if you cannot identify who top prospects are for membership. Recruitment -- when prospects choose to join you. Successful membership organizations put in place a very pro-active recruitment plan as part of the lifecycle. in Alexandria, Virginia. Non-Dues Revenue. (1).

Marketing 40

Marketing Recruiting Recruitment Price 40