article thumbnail

4 Key Metrics Associations Should Track to Measure ROI

Sequence Consulting

Lets review the metrics your association should track to measure its ROI. In other words, you can allocate fewer resources to recruitment efforts and instead rely on steady membership numbers. Your association needs a thoughtful approach when maximizing the return you receive on your investment in member recruitment and retention.

LMS 72
article thumbnail

Marriott’s $52M Data Breach Settlement, Lessons for Association Leaders

AssociationChat

Beyond immediate financial penalties, the reputational damage and loss of member trust could have long-lasting implications for membership retention and recruitment. How often does our board review and update our cybersecurity policies and procedures?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Association Brain Food: 10.11.24

Reid All About it

Through real-world examples and a review of available resources, gain actionable insights and a sustainability mindset to elevate your meetings and events. Find out how to create compelling job descriptions, optimize your recruitment process, and build a team that excels in securing vital corporate partnerships. More info/register.

article thumbnail

Association Brain Food: 2.28.25

Reid All About it

Member recruitment. Mark Athitakis at Associations Now brings a promising idea to the association world: the critical reviewer. If youre embarking on an AMS project, start your research with a review of 108 Ideaspaces list of issues to consider when selecting an association management system (AMS). Devils advocate.

DC 258
article thumbnail

Association Brain Food: 12.6.24

Reid All About it

Lessons in Advocate Recruitment to Ready You for 2025 From old-school traditional to the latest in social and AI technologies, learn the tactics and strategies you’ll need to position yourself and your program for advocacy success in the new year. Discuss variables that hotels consider when reviewing your overall business value.

Content 213
article thumbnail

Association Brain Food: 4.4.25

Reid All About it

Member recruitment. YourMembership describes 13 tactics used by small-staff associations to attract and recruit new members. Learn how to refresh your website design; test your sites usability; create an analytics/SEO reporting dashboard; review, refine and retire your content; and consolidate your digital presence.

Revenue 258
article thumbnail

Content Marketing for Associations: A Comprehensive Guide

MemberClicks

Consider using paid promotions for high-priority content, such as key events, important industry reports, or membership recruitment drives. Social Media Metrics: Review likes, shares, comments, and follower growth to evaluate how well your content resonates on social platforms.

Content 52