Membership Marketing

FEBRUARY 9, 2021

That is why I am happy to share many of these lessons with you in my just-released book, MembershipRecruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. This book aims to answer three critical questions: Why is a growing membership so important? How can a thriving membership program be planned and executed?

Recruitment 95

Recruitment Recruiting eBook Revenue 95

Achieve

SEPTEMBER 8, 2023

What if you could double or even triple your fundraising revenue with just the click of a button? We’ll explore the top strategies you can use to secure funding through matching gifts. Employee recruitment and retention. Now that you understand the fundamentals of matching gifts, let’s get into strategies for leveraging them.

FAQ 52

FAQ Revenue Strategy Handbook 52

EventMobi: Association Events

SEPTEMBER 21, 2023

That’s why having multiple member retention strategies in place is a must! In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Engage your members.

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Strategy Software Social Media Discount 130

Reid All About it

OCTOBER 25, 2024

Volunteer leader recruitment. Billhighway describes nine strategies for recruiting chapter leaders that reduce the stress of leadership roles, offer more fulfilling volunteer experiences, and rejuvenate your chapters. Or, Love Asheville From Afar by shopping at online stores or contributing to fundraising efforts in Asheville.

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Arlington Revenue Education Strategy 248

Reid All About it

OCTOBER 18, 2024

Sponsorship strategy. Bruce Rosenthal and Dan Kowitz helped EDUCAUSE adopt a relationship-focused, year-round approach to sponsorships that better aligns their goals with the goals of revenue partners. As a result, EDUCAUSE is delivering more value to their partners while solidifying their organization’s revenue streams.

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Revenue Strategy Technology Member Engagement 259

EventMobi: Association Events

JUNE 26, 2023

The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement. The solution?

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Member Engagement Strategy Software Social Media 130

Forj

AUGUST 12, 2021

Did you know that 47% of HR professionals have said that retention is the top talent management challenge they face, closely followed by recruitment at 36%? These factors also affect your recruitment rates, as a company that values its employees enough for them to stay is also one that others want to work for. Don’t fret!

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Recruitment Recruiting Tips Process 91

Higher Logic

OCTOBER 17, 2019

As you strategize for the future, consider a few add-on tools to help you amplify the impact of your online community and strengthen your ability to meet the personalized needs of your members while driving association revenue, among other business objectives like recruitment and advocacy. Resource: Higher Logic + AACSB Case Study.

Revenue 211

Revenue Tools Member Engagement Member Experience 211

.orgSource

JULY 3, 2023

Consider these statistics: Businesses using video marketing grow revenue 49% faster than those who don’t. It was considered too resource intensive to play a consistent role in most promotional strategies. It is an effective recruitment tool that also promotes public awareness. Dan was determined to make us see the light.

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Video Communications Strategy Content 88

Reid All About it

SEPTEMBER 6, 2024

Billhighway shares Elizabeth Engel’s advice for tackling this conundrum, including how to help chapter volunteers excel at member recruitment, engagement, and retention. exam preparations, eligibility, exam content outline, study strategies, practice questions, tips, and advice, etc.) Podcast recommendations. More info/register.

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Revenue Technology Content Strategy 265

Membership Marketing

FEBRUARY 15, 2021

In most instances, the root of the problem comes down to issues with their membership recruitment program. That is why in the book, Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission , I explore the impediments holding back associations’ membership.

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Recruitment Recruiting Revenue Discount 97

Velvet Chainsaw

JULY 24, 2023

Below I’ve highlighted five strategies NSA implemented that resulted in achieving pre-pandemic attendance, record high sponsorship and highly valued education and networking experiences. This strategy worked. Know what goals your annual meeting best amplifies and use it as a filter for your content strategy decisions.

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Strategy Maine Video Conference 98

Reid All About it

SEPTEMBER 20, 2024

On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. They identify six common mobile engagement strategies and share tactics for implementing them.

LMS 259

LMS Revenue Content Certificate 259

Higher Logic

AUGUST 9, 2018

The need for a new messaging strategy. In the past, SNMMI was sending generic “we miss you” messages to members hoping they would renew, but there was minimal strategy behind their marketing actions. SNMMI identified a need to address these technical challenges and appeal to lapsed members with a new messaging strategy.

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Case Study Recruiting Recruitment Revenue 120

MemberClicks

MAY 10, 2024

From encouraging membership to driving enormous revenue growth, Job Board is not only an invaluable resource for members, but also a hidden weapon associations can wield to drive non-dues revenue, expand reach and add value. To maximize revenue, WID offers these businesses bundles of job listings for a reduced rate.

Idaho 52

Idaho Strategy Boston Price 52

Reid All About it

JUNE 14, 2024

Fíonta shares eleven effective marketing strategies for boosting event attendance. In Nimble’s AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, an introduction to AI for associations and a guide to developing an AI strategy. Non-dues revenue.

Arlington 259

Arlington Revenue Leadership Strategy 259

ISAE

SEPTEMBER 14, 2023

Growing Your Association’s Non-Dues Revenue: The Basics The idea that all or most of your association’s revenue should come from membership dues is an outdated, inaccurate assumption. According to ASAE, dues made up only 30% of total revenue for professional associations in 2016, a steep drop from 95.7% Let’s get started!

Revenue 52

Revenue Learning Management System Course eBook 52

Reid All About it

OCTOBER 11, 2024

Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. She shares three questions to help you declutter your media and other non-dues revenue products before adding anything new. Membership value. Association media. Host: rasa.io

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North Carolina Newsletter Email Marketing Revenue 254

Reid All About it

NOVEMBER 15, 2024

They describe revenue-sharing models and offer tips for ensuring a profitable, equitable and peaceful partnership. Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Awards program. Staff committee liaison. Yeah, me neither.

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Certificate Committee Education DC 259

Reid All About it

APRIL 5, 2024

I also noticed a lack of intention in solving these issues: most associations admit to not having member engagement, young professional recruitment and lapsed member reengagement plans. Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today.

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Revenue Price Denver Tools 259

Higher Logic

JANUARY 29, 2019

Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? And the first step to improving member engagement is creating a winning member engagement strategy. How Do You Create an Effective Member Engagement Strategy?

Member Engagement 257

Member Engagement Strategy Tools Content 257

Nimble AMS

DECEMBER 21, 2020

Convenience is key to a great experience and key to your future revenue. Here are 5 ways you can boost your association’s revenue in 2021. Installment payments keep your revenue incoming, while your members have easier options to engage with your association. Recruit more members. Predictable revenue stream.

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Revenue millennials Member Experience Recruiting 78

Reid All About it

OCTOBER 6, 2023

Another take on the young professional recruitment challenge comes from James Young of Product Community. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” Host: Professionals for Association Revenue Wed 10/11 at 11 a.m. Next gen membership #2. Content marketing.

Revenue 259

Revenue Certificate Tools Innovation 259

Reid All About it

SEPTEMBER 29, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Association benchmarks.

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Revenue Innovation Education Tools 276

Reid All About it

OCTOBER 20, 2023

Keep the Seal of Approval concept in mind when examining your association’s offerings and unique value propositions, says Dr. Michael Tatonetti in a post by Carolyn Shomali at Professionals for Association Revenue. Equip yourself with innovative approaches to adapt community engagement strategies in an AI-augmented landscape.

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Maryland LMS Revenue Strategy 276

Reid All About it

OCTOBER 4, 2024

Content strategy. Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not. exam preparations, eligibility, exam content outline, study strategies, practice questions, tips and advice, etc.)

NJ 254

NJ Email Marketing System Education 254

Reid All About it

JUNE 28, 2024

Aptify shares 50 ways to boost member recruitment and retention. Thanks to this course, over 1,000 association executives have learned how to conduct research, develop relevant benefits, establish member content gates, evolve recruitment and retention campaigns, and grow membership. Membership. Online attendee engagement. 1 CAE credit.

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LMS Course Education Member Engagement 259

Disciple Media

NOVEMBER 27, 2023

The beauty of a successful membership business is that it provides sustainable revenue and is scalable. Loyal, long-term members provide stable revenue, valuable feedback, and a robust community presence, making retention a critical strategy for scaling your business. Why is it useful? Churn rate What is it? Why is it useful?

Strategy 36

Strategy Guidelines Recruiting Recruitment 36

Achieve

NOVEMBER 22, 2021

In this guide, we’ll cover some of the key ways that you can maximize your year-end fundraising activities to increase revenue. Let’s get started with our tips to build out this successful strategy. . Segmentation is one of the most important and impactful communication strategies that your nonprofit can implement. Volunteers.

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Strategy Recruiting Recruitment Examples 105

Achieve

MAY 5, 2023

This fundraising strategy has gained momentum in recent years. We’ve provided five effective strategies to help you get started: Start Planning Early Combine Fundraising Events Recruit Mindfully Offer Incentives Equip Your Participants Let’s explore these strategies in more detail! Develop a recruiting strategy.

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Strategy Portland Recruitment Recruiting 52

Association Analytics

SEPTEMBER 27, 2023

Especially in associations, analytics can provide invaluable insights, guiding strategies and shaping outcomes. If analytics could help pinpoint the reasons and lead to strategies that reduce this number to 10%, think of the increased revenue! However, the trick is to shift the conversation from the process to the outcomes.

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Analysis Revenue System Learning Management System 169

Membership Marketing

JULY 7, 2020

Membership recruitment for a trade association brings more challenges than selling individual membership. Here are some of the players to consider in the process of recruiting a company or organization to join your trade group and the strategies for a successful program.

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Recruitment Recruiting Cost Process 64

Reid All About it

APRIL 28, 2023

Member recruitment. Impexium suggests member recruitment strategies that will successfully drive your marketing efforts in this very different marketplace. Online communities are extremely popular with younger audiences—the toughest ones to recruit and retain. Host: Professionals for Association Revenue Wed 5/3 at 11 a.m.

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DC Recruiting Recruitment Washington 206

Reid All About it

OCTOBER 27, 2023

She also shares the story of another association that partnered with an outside expert to fill in a service (and revenue) gap. Host: Association Analytics Speakers: Bill Conforti, SVP of Strategy & Solutions, and Greg Pollack, SVP of Sales Enablement, Association Analytics Tue 10/31 at 11 a.m. Value proposition. More info/register.

LMS 259

LMS North Carolina Recruiting Recruitment 259

Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? I’m happy to feature it as long as it’s not too product-centric.

Arlington 271

Arlington Technology Strategy Los Angeles 271

Potomac Core

MARCH 7, 2016

Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? As increasing regulatory oversight dominates the federal and global landscape, building an agency focused strategy on behalf of your members can pay dividends for the industry and for your association.

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Strategy DC eBook United States 100

Protech

JUNE 11, 2020

To help get your online career center off and running, here are a few pieces of advice association managers can immediately implement to engage with and serve members, all while growing non-dues revenue. . Useful strategies for job searching and career development . Leverage Systems to Grow Non-Dues Revenue .

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Revenue Tips Social Media Communications 83