Reid All About it

DECEMBER 6, 2024

It covers strategy, tactics, technology, AI and more in a post, not a download. At Community-Led Alliance, Steve Chen describes the journey of Code & Coffee and suggests strategies for building trust, psychological safety, and a strong sense of belonging in a community. Content strategy. Membership meetups. Skills training.

Content 213

Content Strategy Revenue Technology 213

Reid All About it

MARCH 25, 2022

MemberSuite describes how a proactive data strategy can keep you in touch with members and customers no matter where they move. Presenters: Julia Henderson, CPA, membership & marketing director, Virginia Society of CPAs (VSCPA). Location: Virginia. Discuss new engagement strategies that push boundaries. CAE credit.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

OCTOBER 6, 2023

Another take on the young professional recruitment challenge comes from James Young of Product Community. Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming. Content marketing.

Revenue 264

Revenue Certificate Tools Innovation 264

Reid All About it

MARCH 18, 2022

Digital transformation strategy. Learn to be forward-thinking in your event measurement strategy using customer-centric data, personalize the customer journey using data segmentation, and benchmark your event performance to define success in context. Getting (& Keeping) A Seat At the Table: Strategies for Being A Trusted Advisor.

Revenue 39

Revenue Video Technology LMS 39

Reid All About it

JULY 21, 2023

Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. What is IT’s accountability/role in developing overall strategy for their organization?

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

APRIL 14, 2023

ASAE Volunteer Opportunities + Volunteer Panel Learn about tools and strategies to help you determine what a satisfying career means to you and start taking steps toward a more fulfilling career. Discover how AI can accelerate your event promotion strategy by turning briefs into comprehensive campaigns and repurposing talks into new content.

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

JANUARY 13, 2023

If not, use this survey link to join nearly 1,000 association leaders worldwide whose participation helps all of us gain insights about what’s working to recruit, engage, and retain members, along with other valuable information. Your Association’s Advocacy Tech Stack: Apps and Strategy for 2023. Recession prep. Host: Fridays@4.

Revenue 39

Revenue Education Leadership Strategy 39

Reid All About it

JANUARY 6, 2023

The community strategy playbook from Mobilize is based on the blueprint they developed for their own user community. The playbook guides you step-by-step through strategy development, community, launch, communication and engagement plans and more—a comprehensive look at everything you need to nurture and grow an online community.

Revenue 42

Revenue North Carolina Education System 42

Reid All About it

OCTOBER 18, 2019

Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing. Walk through how to use the Toolkit to assess your organization and to plan future strategy to create a more ethical workplace. Host: Results Direct.

North Carolina 34

North Carolina Education Project Communications 34

Membership Marketing

JUNE 5, 2012

Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. If you have strong returns from your recruitment efforts, you probably are not reaching your full market potential. This is known as a market expansion strategy.

Recruiting 40

Recruiting Recruitment Price Survey 40

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Membership Marketing

OCTOBER 19, 2010

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment. in Alexandria, Virginia. Publications.

Recruiting 40

Recruiting Recruitment Price Chicago 40

Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff.

Social Media 40

Social Media Recruiting Recruitment Marketing 40

Associations Now

AUGUST 27, 2019

While sites like Glassdoor obviously influence employee and talent recruitment, Martin says they could also have trickle-down effects on staff morale and the customer-service experience for members. What’s your monitoring and engagement strategy for online reviews? Niche review sites. Post your comments below.

Review 88

Review Ohio Virginia Revenue 88

Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Testing in membership recruitment allows your organization to market more efficiently. Publications.

Recruiting 40

Recruiting Recruitment Marketing Price 40

Membership Marketing

MAY 4, 2010

What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. in Alexandria, Virginia. What Strategy Leads to Membership Growth?

Strategy 40

Strategy Marketing Price Survey 40

Membership Marketing

DECEMBER 28, 2011

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. ” All of these items have their place, but they should not be mistaken for a strategy. .” “1.

Strategy 40

Strategy Marketing How To Price 40

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Speaking Engagements.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

MARCH 31, 2010

Over a million pieces of recruitment mail were analyzed that went out over several campaigns and there were over 10,000 paid responses. West Virginia. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8). growth strategies. (4). California.

Marketing 40

Marketing Rhode Island South Dakota West Virginia 40

Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment? Seven Levers to Increase Membership Recruitment. growth strategies. (4).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. Hey Tony, I think this strategy is a no-brainer. in Alexandria, Virginia. Speaking Engagements. Speaking Engagements.

Tools 40

Tools Marketing Recruiting Recruitment 40

Associations Now

OCTOBER 13, 2015

The recent spate of school shootings—including three high-profile ones in the first half of October—has placed the spotlight on membership organizations dedicated to college safety and on policing strategies unique to students.

Oregon 40

Oregon Arizona Texas Virginia 40

Associations Now

JANUARY 29, 2015

Plus: The strategy of releasing Super Bowl ads early. “Washington’s Leading Association and Nonprofit Innovators,” an event in Arlington, Virginia’s, Crystal City neighborhood, recognized 20 association executives for their groundbreaking approaches to technology, revenue, and events.

Arlington 40

Arlington Virginia Price Proposal 40

Membership Marketing

DECEMBER 4, 2009

Alexandria, Virginia — Marketing General Inc. Whelans professional expertise is in program development and creative strategies, membership acquisition, program operations, and organizational management. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. growth strategies. (4).

Marketing 40

Marketing District of Columbia Washington Virginia 40

Membership Marketing

APRIL 9, 2010

The Push and Pull of Membership Recruitment. However, we live in a time of exciting change and the paradigm for membership recruitment is changing with it. Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

SEPTEMBER 13, 2010

More Marketing Channels Available for Membership Recruitment. He wrote, “I believe that many, if not most, of the organizations pursuing this strategy will not be able to sustain this pace (or spend) to keep up with all these new channels. Labels: Marketing Media , Membership Recruitment. in Alexandria, Virginia.

Marketing 40

Marketing Price Recruiting Recruitment 40

Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment?

Marketing 40

Marketing Price Discount Recruiting 40

Membership Marketing

JULY 22, 2010

Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. Interestingly, when asked to rate the effectiveness of using email to recruit new members, those who said that email was the “most” effective channel, dropped from 24 percent in 2009 to 10 percent in 2010. Speaking Engagements. Speaking Engagements.

Recruiting 40

Recruiting Recruitment Survey Price 40

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. in Alexandria, Virginia. Cost of Wrong Strategy. (8). Growth Strategy. (43).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. in Alexandria, Virginia. Cost of Wrong Strategy. (8).

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

SEPTEMBER 3, 2010

In fact, word-of-mouth marketing tied for the top spot as the most effective method of new member recruitment in our 2010 Membership Marketing Benchmarking Report. Labels: ASAE , Membership Engagement , Membership Life Cycle , Membership marketing strategy , Membership Participation and Retention. in Alexandria, Virginia.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

FEBRUARY 12, 2010

As you may recall, last year, our survey provided critical comparative data on how organizations recruit members, engage new members and renew their members. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8). growth strategies. (4). Awareness.

Survey 40

Survey Marketing Price Analysis 40

Membership Marketing

MARCH 7, 2011

I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8). growth strategies. (4).

Sample 40

Sample Marketing Price Survey 40

Membership Marketing

JULY 5, 2011

Growth in new member recruitment appears to be a big driver in membership growth. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). My Background.

Report 40

Report Survey Price Recruiting 40

Membership Marketing

OCTOBER 7, 2011

Recruitment, Retention, and Engagement Trends. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Membership Recruitment. (4). Tony Rossell.

Marketing 40

Marketing Case Study Price Survey 40

Membership Marketing

MARCH 12, 2012

• Year over year new member recruitment. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Membership Recruitment. (4). Tony Rossell.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

DECEMBER 31, 2009

in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Membership Recruitment. (4). Subscribe through Your Reader. My Background. Tony Rossell.

Marketing 40

Marketing Price Survey Analysis 40