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The Ultimate Guide to Creating a Membership Engagement Strategy

Wild Apricot

For-profit marketers and social media managers, for instance, often use the term “engagement” when referring to how an individual is engaging online – in terms of website. Member engagement can mean different things to different folks.

Strategy 298
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How nonprofits can win at competitive online fundraising 

Candid

This is what we learned: In online fundraising competitions, past experience matters In traditional fundraising settings, organizational factors such as significant investment in fundraising, more employees and volunteers, and a robust social media presence are correlated with better outcomes.

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3 Ways to (Better) Showcase Members in Social Media

YourMembership

Social media gurus tell member organizations again and again – don’t make it about you, make it about them. Turning over your social media platform to them is like a nice introduction from a mic. They can finally be heard over the noise of the social sphere. Showcase your members. Let them shine.

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Smart Social Media Strategies for Conferences

Associations Now

Developing engaging social media for events is all about connecting with your audience. The Project Management Institute developed a successful social media campaign for its recent conference by giving creative freedom to staff, embracing an informal approach, and providing opportunities for members to participate.

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Event Marketing Strategy 101: A Step-by-Step Guide

A2Z Events

The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy? Email campaigns.

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Tips from the Trenches: 6 Ideas to Make Your Events Appeal to Gen Z 

EventMobi: Association Events

Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and social media apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology. Social media is their preferred form of entertainment.

Tips 241
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Funny Social Media for Nonprofits: Add Humor to Your Advice

Nonprofit Marketing Guide

You can absolutely create more engaging and funnier social media posts. No doubt, you are aware of the TSA’s approach to social media: They are reigning champs of federal socials. Here are a few funny social media approaches you’ll see: Pop culture references (e.g. Think again!