Nonprofit Marketing Guide

FEBRUARY 10, 2021

Get used to this chart from The 2021 Nonprofit Communications Trends Report. Email marketing platform, Klaviyo found , “Welcome series emails receive 63% higher open rates, 86% higher click-through rates, and 83% higher revenue per recipient (RPR) than your average email campaign.” Not great. (We’ll

Sample 130

Sample Email Marketing eBook Discount 130

Higher Logic

MARCH 30, 2017

Beliefs don’t drive revenue. No wonder so many of us lack the invaluable ability to track and attribute revenue, or even success. A large majority of participants, most at the manager level or above, reported reactive methods as their main source of competitive advantage. Beliefs are not facts.

Strategy 120

Strategy How To Sample Class 120

Reid All About it

AUGUST 21, 2020

Bruce Rosenthal (Bruce Rosenthal Associates and Partnership Professionals Network) and Christopher Gloede (Ricochet Advice) recently published a useful report, The New Sponsorship Model for Virtual Events. They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association.

millennials 307

millennials Montana Education Certificate 307

Candid

MAY 22, 2024

The Fundraising Effectiveness Project ’s (FEP) Quarterly Fundraising Report analyzes year-to-date trends in fundraising from individual donors, based on sample data from GivingTuesday and the Association of Fundraising Professionals’ Growth in Giving database. Leave a comment to recommend a report for an upcoming feature.

Sample 111

Sample Report Project Revenue 111

Forj

APRIL 22, 2021

So, you’ve decided to invest in growing your association’s learning business to provide more value to members and bring in non-dues revenue. Final Report. These challenges could result in dissatisfied members, decreased participation, loss of revenue, and even high staff turnover if the administrative burden is too high.

LMS 172

LMS Course Price Learning Management System 172

Association Success

NOVEMBER 17, 2020

Many associations focus on big annual events, or reports that provide in-depth information several times each year. Not only can this content help your association stand out online, but it can also offer non-members a sample of the insights they’d gain by joining. How often does your association publish new content ?

Content 148

Content Newsletter Sample Video 148

Reid All About it

MAY 12, 2023

This past week, I was still on a “softer” foods diet thanks to periodontal surgery, so nothing outstanding to report. How to Generate Revenue for Advocacy Efforts Learn about strategies and best practices for generating revenue for association advocacy efforts. State of the association industry. More info/register. 1 CAE credit.

Chicago 201

Chicago Mooc Education Newsletter 201

Event Industry News

AUGUST 1, 2019

The reporting capabilities, as well as the usability for staff members, delegates and third party organisations, were key factors that swayed the decision for the team at Dennis when evaluating potential technology suppliers. The look and feel of our websites was also limited.

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Revenue Software Sample Newsletter 58

Membership Marketing

MARCH 7, 2011

Sample Marketing Language for Automatic Membership Renewals. I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts. ” This language is provided as a sample only. Membership Marketing Benchmarking Report.

Sample 40

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Association Success

OCTOBER 25, 2018

At Tagoras, we support leaders and hands-on practitioners who want to improve the reach, revenue, and impact of their learning business. One way we provide that support is through a range of free resources, and we’re pleased to share our latest original research: The Virtual Events Report. More Data and Insight in the Full Report.

Report 60

Report Survey Revenue Cost 60

Reid All About it

JULY 7, 2023

If your association has a website redesign project on the horizon, there’s no need to ask ASAE Collaborate about RFP samples. Host: Professionals for Association Revenue Wed 7/12 at 1 p.m. Functional Expense Reporting Functional expense reporting is one of the more complicated areas of nonprofit U.S. CMS/website RFP.

Education 195

Education Tools Chicago Technology 195

Associations Now

AUGUST 13, 2023

A report on some new leadership research out of the Stanford Graduate School of Business ends on a sobering note. One way to get around that: Treat culture realignment as an organizational goal like you would your membership and revenue targets. Research shows that a CEO’s personality trickles down through an organization.

Leadership 97

Leadership Sample Review Newsletter 97

Candid

JULY 16, 2024

We’re hearing from many nonprofit fundraisers that it’s harder than ever to drive revenue growth. Surprisingly, research indicates that residents of areas saturated with political ads and solicitations are less likely to report increased election interest.

Indiana 111

Indiana Sample Survey Cost 111

Reid All About it

JANUARY 26, 2024

s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Fri 1/26 at 12 p.m.* – Unlocking Dahlia’s Secret Vault: Deliver More at Your Events According to the latest Freeman trends report, 75% of attendees want demonstrations/hands-on activities and 52% want unstructured interactions with experts.

Survey 264

Survey Strategy Project Education 264

Reid All About it

FEBRUARY 17, 2017

I’m happy to report my mornings are more productive now – and I haven’t suffered. Amy Sample Ward, CEO of NTEN, says, “Nonprofits will have to invest in both the people and technologies they’ll need to fulfill their missions in the future.” How Non-Dues Revenue Keeps Your Association Afloat and the 5 Best Ways to Maximize It.

Charlotte 150

Charlotte DC Washington Technology 150

Reid All About it

FEBRUARY 17, 2017

I’m happy to report my mornings are more productive now – and I haven’t suffered. Amy Sample Ward, CEO of NTEN, says, “Nonprofits will have to invest in both the people and technologies they’ll need to fulfill their missions in the future.” How Non-Dues Revenue Keeps Your Association Afloat and the 5 Best Ways to Maximize It.

Charlotte 150

Charlotte DC Washington Technology 150

Nonprofit Marketing Guide

SEPTEMBER 12, 2012

Below is a sample of what he will be discussing with nonprofits during the 5+ hours of training and newsletter coaching during the e-clinic. The Domain Formula demonstrated that newsletters could produce significant revenue as well as good will. The "You Are Wonderful, Dear Donor Report" is the real name.]. Probably not.

Newsletter 75

Newsletter Seattle Sample Revenue 75

Associations Now

OCTOBER 19, 2016

Three years later, IAPD CEO Susan Avery, CAE, says the engagement-scoring process has become a pillar in IAPD’s organizational decision making, and this month the association is in the midst of rolling out the progeny of its original tool: a member-engagement report card [PDF] for each and every IAPD member company.

Report 40

Report Member Engagement Sample Cost 40

.orgSource

JULY 25, 2023

Your financial statements can provide insights into your company’s financial health, such as its revenue, expenses, and profits. I would look for surveys that have been conducted recently and that have a large sample size. Industry reports. Customer surveys. Social media.

Team 88

Team Marketing Analysis Social Media 88

Nonprofit Marketing Guide

FEBRUARY 10, 2021

Get used to this chart from The 2021 Nonprofit Communications Trends Report. Email marketing platform, Klaviyo found , “Welcome series emails receive 63% higher open rates, 86% higher click-through rates, and 83% higher revenue per recipient (RPR) than your average email campaign.” Not great. (We’ll

Sample 57

Sample Email Marketing eBook Discount 57

Association Adviser

NOVEMBER 13, 2018

What strategies are associations using to increase their revenue from their advertising in printed publications? All member surveys are a sampling of your membership; don’t expect a majority of members to participate. The full benchmarking report has more detailed information about what associations think regarding video.

Member Engagement 63

Member Engagement Survey Social Media Revenue 63

Association Success

OCTOBER 20, 2020

A metric I have seen in the majority of analytic reports I have come across, and one that I didn’t fully understand originally, is bounce rates. Organizations that rely on their audience exploring all of the content available on their site could be struggling when reporting high bounce rates. Bounce rate. One on hand, that is true.

Organization 78

Organization Sample Content Strategy 78

Reid All About it

JULY 8, 2022

Beth Arritt from Higher Logic reports from the unconference sessions at the Mid-Atlantic Society for Association Executives Mid-Year Conference. They want to connect with the host city or region on a deeper level: meet residents, try new activities, sample local cuisine and enjoy unique cultural experiences. Member engagement.

San Francisco 39

San Francisco Education Certificate Technology 39

Associations Now

SEPTEMBER 25, 2013

His analysis [PDF] showed that charities in the national sample that adhered to the 20 BBB WGA standards raised roughly 8 percent more in fundraising revenue; in the Metro New York sample, charities that met all the guidelines reported a 13.5 percent fundraising increase.

Metro 40

Metro Guidelines Sample New York 40

Reid All About it

MAY 19, 2023

Non-dues revenue partners. Get specific tools and templates to help you manage the hiring process, including How to Create a Great Job Description, Situational Interview Questions, and a sample assessment/interview scorecard. Tiffany Moule at Higher Logic explains what associations should know about ChatGPT. 1 CAE credit. 1 CAE credit.

Leadership 195

Leadership Strategy Content Education 195

Candid

APRIL 23, 2024

The data—looking at fiscal year 2022—showed that, although community foundation assets and fundraising revenues were both down from the previous year, grantmaking was up, demonstrating the resilience of community foundation giving. billion to community foundation-held DAFs in our sample, down 17% from over $11 billion in 2021.

Montana 59

Montana Survey Sample Report 59

Association Success

SEPTEMBER 9, 2019

With 124 responses mostly pulled from my network, this is not a broadly representative sample*. The only positive correlation to work fulfillment was a self-report of higher overall fulfillment, though even that correlation was fairly weak. . 80% were employed full-time, split evenly between for-profit and nonprofit firms.

Survey 68

Survey Sample System Report 68

Nexus Marketing

AUGUST 29, 2023

In order to understand and report on ROI, we must be able to measure lead generation through your brand’s website. During onboarding, we’ll discuss your current product/service priorities and which products or services drive the most value and revenue to your business. Which types of leads results in the most revenue?

Organization 52

Organization Software Revenue Report 52

Associations Now

APRIL 15, 2013

CEO Update ’s Association Intelligence database, based on 2011 tax filings, shows that a quarter-century ago, just two women led trade groups with revenue north of $10 million. The salary divide: On the salary front, the difference is pronounced, particularly at organizations with more than $50 million in revenue. million in 2011.

Wyoming 40

Wyoming Vermont Washington Revenue 40

Nimble AMS

JUNE 11, 2019

Sell more easily with Cross-Sell functionality that will help increase revenue and member engagement by allowing associations to suggest related products and services for their constituents to buy. Our sample/starter microsite will allow associations to stand up a Donation Microsite with ease.

Products 60

Products LMS Sample System 60

Associations Now

MARCH 6, 2014

A new Computer Economics report states that organizations that moved to software-as-a-service platforms ended up being more efficient when spending on IT-related expenses—and that led to more money for new projects. That’s what a recent study suggests. The reason I am confident that cloud saves money is that the results are consistent.

Software 40

Software Sample Cost Project 40

Associations Now

JULY 28, 2016

Walker shared a sample welcome-email template that you can use for your own needs. The details of the opt-in and opt-out program are still being worked out, Sarah Perez reported at TechCrunch. Kurt Wagner at Recode shared insight on what the company will do in this little pickle, since ad revenue amounts to $6.2 Take a look.

Social Media 40

Social Media Sample Revenue Member Engagement 40

MemberClicks

JUNE 7, 2024

A big jump in needed revenue usually correlates with a push to build new spaces, hire new people, or start new programs (or perhaps all three at once), which is admirable. And remember, a dues increase does lead to a jump in revenue. More about this in the sample templates, below. Happily, that’s really not true.

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Event Industry News

MARCH 30, 2022

In 2020, Roblox generated $920 million of user revenue and a concert hosted on Fortnite was attended by 45 million users. The rise of digital currencies and emerging tech like nonfungible tokens – known as NFTs – will further augment this new virtual economy, the report claims.

Technology 122

Technology Products Industry Price 122

Associations Now

JUNE 10, 2014

Last week th e Pittsburgh Tribune-Review reported that special event planners have been spending more on security in recent years—think low-probability, high-risk events, like the Boston Marathon bombing or the fatal car crash at this year’s SXSW conference. ht @ cvent , @ mark_breen ). Other good reads.

Boston 40

Boston Sample Video Review 40

Membership Marketing

MARCH 22, 2010

By the way, if you need to redesign your renewal notice based on this post or for any other reason and want a sample of a successful membership renewal notice, please let me know and I will send one along to you. I just emailed you a sample. Membership Marketing Benchmarking Report. Tony Rossell. at Monday, March 22, 2010.

Marketing 40

Marketing Sample Price Survey 40

Association Adviser

JANUARY 17, 2018

Then I began sending monthly reports to my board that provided brief updates on association initiatives. I, along with staff, had to figure out how to generate more revenue for our association with a shoestring budget. To earn more revenue, we expanded our business partner universe and allowed non-members to exhibit at events.

Team 74

Team Resources Education Revenue 74