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Building strong relationships with trade reporters is absolutely essential for amplifying your associations message. In this Association Insights video , I break down the five key steps to connect with the right journalists: Research trade publications covering your industry and identify key reporters.
Research reports. Research is super valuable, and the results can be a game changer for members—expect these reports can't change games if members don't use them. Now, let’s talk about how to make research reports more engaging. So, how do we get them to interact with the study insights even though they may not read the report?
In this Association Insights video , I break down how to effectively pitch your associations story to national media. Include supporting details and resources to make it easy for reporters. Success starts with understanding what national outlets want: stories with wide relevance or impact. Precision, relevance and timing win.
In this recent Association Insights video , I explore how associations can leverage artificial intelligence to craft more effective press releases. By incorporating keyword optimization, AI enhances discoverability, increasing visibility to reporters.
In this Association Insights video , I share five essential steps to create a press list that delivers results: 1. Research Relevant Reporters Find journalists who cover your industry and topics. Building an effective press list is crucial for successful media outreach.
The latest research report from Halmyre Strategies describes emerging challenges as a new generation enters the workforce : burnout, retention, customer demands, declining value of credentials, and changing roles. This session offers real-world examples, videos, and interactive discussions. Next-gen workplace challenges. 1 CAE credit.
Learn how to create high-quality text, image, video, and other content through hands-on time in class. Video marketing. VideoRequest describes how associations use videos to increase brand awareness, engage volunteers, promote events, and raise funds. How many have a file folder full of individual spreadsheets or reports?
The association staff on the project team care about these functions and features, but most of their co-workers only care about one thing: reports. Reports provide the information you and your colleagues need to better understand your members, customers, and prospects. Teach data users how to create and pull reports.
According to the latest Association Benchmarking Report, associations engage with their members an average of 28 times per month across print, digital, social media, and video platforms. The goal of member communications isnt just outreachits to build trust, deliver insights, and strengthen member engagement over time. But […]
They go into detail on the items that belong on your list: reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change. Day One Agency suggests not believing the headlines about Gen Z. More info/register.
They go into detail on items that belong on your list: reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change. The report describes how experts expect AI to profoundly reshape human traits and behaviors by 2035. AIs impact.
By now you’ve probably heard that short-form video on social media is an important tool for reaching new and younger audiences. The results: evaluating the success of our social media video experiment We ran this experiment from September 26 to December 9, 2022, and collected analytics to evaluate its success on December 12, 2022.
Train Staff and Volunteers Every day, your staff and volunteers work hard to keep your organizations doors openwhether theyre crafting marketing materials, planning events, or compiling financial reports. Brief board members on basic topics, including budgeting, audit preparation, and financial reporting.
In this episode of Association Insights , I’m diving deep into the essentials of writing a pitch that truly resonates with reporters. It starts with tailoring your pitch by deeply understanding the reporter’s beat and their audience’s interests. Tune in to learn how to make your pitches stand out.
Per the report, most associations are in the discovery or planning phase of AI adoption. The report also shares AI policy samples and discusses AI use, barriers to adoption, and potential use. Only a few have integrated AI into their operations, primarily in marketing and communications. Gen Z and events. 1 CMP credit.
Many rely on basic reporting, leaving untapped potential in member insights and operational optimization. Short-Form Video as a Key Communication Tool 2024 Trend : Platforms like TikTok, YouTube Shorts, and Instagram Reels have popularized short-form video, making it a preferred medium for engagement.
Inspired by a Harvey Nash/KPMG CIO survey report, David DeLorenzo at DelCor discusses the attributes of a transformational association CIO. Video Storytelling for Your Business. Perhaps you’ve heard that video storytelling would be great for your company or organization, but you have you no idea where to start.
Learn how to create high-quality text, image, video, and other content with hands-on time in class. Episodes are published Monday mornings in both audioand video format, available on YouTube,Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). The course meets Thursdays, 1-2pm ET starting May 22.
We just finished our new webinar Video Trends for Nonprofits in 2023. During this webinar we shared the state of video in 2023 (it’s Pedro Pascal), video fundamentals, how to find your niche, and five big trends we’re seeing. We also talked about the types of video nonprofits should be producing. Learn more.
Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). Learn how to structure your system in 3D, leverage one-click reporting, and avoid common pitfalls.
Unlike many cycles of nonprofit operations, grant reporting doesn’t really have a season; it’s all year long. Grant reporting also varies widely by funder. Here we share how we turned traditional, time-consuming grant reporting into a faster, easier, and more efficient process. We call this our narrative report.
This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, value of credentials, diversity, and changing workforce roles. . Member workplace challenges. 1 CAE credit. . 1 CAE credit.
Alright, let’s talk about the king of content – video! According to our 2023 Nonprofit Communications Trends Report , nearly all nonprofits (95%) now create some type of video content. Video marketing is now more important to nonprofits than ever. And rightly so. That’s certainly not a small number.
This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. All Video Is Not Created Equal: How to Inspire Your Community to Action with Video Content That Inspires. Association and nonprofit leaders should be using video to inspire real change and advance your missions.
For their 2024 State of Associations Member Experience (MX) report , Forj surveyed over 1000 association members about membership expectations and experiences. The report offers advice on elevating MX, such as adopting an agile mindset and rethinking your approach to learning if you want to outpace the competition. . 1 CAE credit.
Not only that, because they are reading every email, they also read each new article and research report. Should I crack open this research report or file it for later? Imagine your next new member saying, Im going read every single email you send me and act on itIMMEDIATELY! Do I ask my question or stay quiet?
Episodes are published Monday mornings in both audioand video format, available on YouTube,Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). Hear success stories and initiatives that you can implement right away without a big investment. More info/register. 1 CAE credit. More info/register.
Additionally, community managers create and distribute newsletters, moderate community activity, and generate reports about member engagement. Photos and Video. Content with images produces 650 percent higher engagement that text alone and, by 2019, video will make up nearly 80 percent of all consumer internet traffic.
As Mariner Management & Marketing and BillHighway’s 2022 Chapter Performance & Benchmarking Report notes, more than three-quarters of the chapters it studied were either chartered or wholly-owned by the parent organization. The most important resource chapters offer is education.
s 2024 Association Economic Outlook Report , is optimistic. She shares comments from a video of ‘90s high school kids hanging out. The video is captioned, “Phones? TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. Association trends.
Survey participants will receive the study’s final report. Although written for event platform Hopin users, many of these virtual event tips apply to any platform, for example, developing an attendee video guide and holding screen. This series of 15-minute videos cover hot topics and issues related to 501c organization management.
TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Another report to add to your reading list is Deloitte’s 2023 Gen Z and Millennial survey. Membership trends. They pull out a few good ideas from survey comments too. 1 CAE credit.
This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, questioning the value of credentials, diversity, and changing workforce roles. Workplace challenges. 7-day communications challenge.
Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Check out the midnight sun and aurora borealis, paddling down the Chena River, or dog mushing in these 360-view videos from Fairbanks, Alaska. Intriguing. Mon 6/1 at 1 p.m.
Thanks to the power of technology, you can watch on-demand videos covering everything from the basics to more advanced content. Our eLearning courses and videos are self-paced tutorials that cover a single topic so you can discover what you need and get on with your day. Higher Logic Videos & Social Media.
Pro Tip: For maximum understanding of the differences, read on and be sure to watch our featured video. And there’s more where that came from: T h e Florida Association of Insurance Agents reported a 201 percent increase in email engagement after adopting marketing automation. Watch the video below. Truly, it’s a glorious sight.
by Justin Germain, Works in Progress A devastating bipartisan report on global threats and American weakness is met with indifference by both parties and candidates. | Hear about a simple framework to formulate your digital ad strategy and how to set up, manage and report on the results of your campaigns in HubSpot. to 1:30 p.m.
Expectations for video quality aren’t nearly as high as they used to be thanks to Facebook Live and mobile phone videos. However, the video and audio quality has to be good enough to not distract from the learning experience. Articles, reports, papers, and e-books can serve as required or optional reading in lessons.
MGI offers strategies to increase renewals , based on 40 years of membership marketing experience and over a decade of surveying associations for their membership benchmark report. Their guide covers reasons members dont renew, renewal campaigns (and mistakes), channels, testing, grace periods, and metrics. Membership value.
Check out the infographic Gravitate Solutions put together with virtual event data compiled from three industry benchmark reports. This series of 15-minute videos cover hot topics and issues related to 501c organization management. Virtual event benchmarking data. Talk about data! Sponsorship strategy. Fri 8/7 at 3 p.m. Host: ASAE.
Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. But all video is not created equal. Mobile apps. 1 CAE credit. More info/register. 1 CAE credit. . More info/register.
Each activity would be tracked in the backend of the LMS and then you’d be able to run reports to award prizes. . Use your LMS to promote upcoming in-person events with reading materials, video biographies and introductions from the event speakers, and any other handouts provided prior to the event. Promote In-Person Events.
The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. A CEOs Guide to Succinct and Meaningful Reporting Are your directors reaching for their pillows when youre trying to give them critical information? Content marketing.
The report that came out of their first survey two years ago was full of good information and great ideas so I look forward to this edition. This series of 15-minute videos cover hot topics and issues related to 501c organization management. Does your association have a new member onboarding, orientation or welcoming program?
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