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How to identify and connect with industry trade reporters

The Association 100

Building strong relationships with trade reporters is absolutely essential for amplifying your associations message. In this Association Insights video , I break down the five key steps to connect with the right journalists: Research trade publications covering your industry and identify key reporters.

Report 130
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Idea Spark #2: How to Reimagine Your Association’s Research Reports

Elevating Engagement

Research reports. Research is super valuable, and the results can be a game changer for members—expect these reports can't change games if members don't use them. Now, let’s talk about how to make research reports more engaging. So, how do we get them to interact with the study insights even though they may not read the report?

Report 98
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Pitching to national media: what works

The Association 100

In this Association Insights video , I break down how to effectively pitch your associations story to national media. Include supporting details and resources to make it easy for reporters. Success starts with understanding what national outlets want: stories with wide relevance or impact. Precision, relevance and timing win.

Video 130
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How you can use AI to create better press releases

The Association 100

In this recent Association Insights video , I explore how associations can leverage artificial intelligence to craft more effective press releases. By incorporating keyword optimization, AI enhances discoverability, increasing visibility to reporters.

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5 steps to building a press list that delivers results

The Association 100

In this Association Insights video , I share five essential steps to create a press list that delivers results: 1. Research Relevant Reporters Find journalists who cover your industry and topics. Building an effective press list is crucial for successful media outreach.

Video 130
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Association Brain Food: 1.17.25

Reid All About it

The latest research report from Halmyre Strategies describes emerging challenges as a new generation enters the workforce : burnout, retention, customer demands, declining value of credentials, and changing roles. This session offers real-world examples, videos, and interactive discussions. Next-gen workplace challenges. 1 CAE credit.

Education 264
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Association Brain Food: 10.11.24

Reid All About it

Learn how to create high-quality text, image, video, and other content through hands-on time in class. Video marketing. VideoRequest describes how associations use videos to increase brand awareness, engage volunteers, promote events, and raise funds. How many have a file folder full of individual spreadsheets or reports?