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Is it Time to Rethink Your Event Sales Strategy, Process and Expectations?

Aaron Wolowiec

One year later, as we continue to watch the COVID-19 vaccination roll-out in the United States, there is hope that we may start to see in-person meetings and events return in the near future. Perhaps it’s time to consider plan B, C, and D…

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2017 Member Engagement Strategy

Potomac Core

Presidential and Congressional Elections, economic performance inside and outside the United States, mergers and acquisitions, baby boomer retirements , terror threats, and technology disruptions will influence whether or not professionals and corporate executives engage in their associations. Annual revenue up.

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Disruptive Advocacy Strategies

Potomac Core

Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? As increasing regulatory oversight dominates the federal and global landscape, building an agency focused strategy on behalf of your members can pay dividends for the industry and for your association.

Strategy 100
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Multi-Channel Marketing: The Key to Reaching Supporters

NXUnite

To strengthen and diversify your digital outreach strategy, we’ll explore why multi-channel marketing works and how your nonprofit can leverage it. To supplement your paid strategy, consider how you can also improve your SEO strategy. Other metrics are also down, including overall revenue and response rates.

Marketing 130
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Association Brain Food Weekly: 6.25.21

Reid All About it

Revenue Success from Scratch: One Association’s Story. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Tue 6/29 at 2 p.m. – #RealTalk Dialogue Series | State of Crisis: Leveraging Meetings for Transgender Justice. Host: Professionals for Association Revenue.

LMS 361
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Association Brain Food: 9.1.23

Reid All About it

They describe nine strategies for marketing membership to Gen Z. Mark Wallach, Engagement Mobile Strategies ) Ugly numbers from Microsoft and ChatGPT reveal that AI demand is already shrinking. Host: Professionals for Association Revenue Wed 9/6 at 11 a.m. Workplace culture. Mon 9/4 at 7 a.m. – 1 CAE credit.

Revenue 230
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Stop Selling Sponsorships Like Advertising

GrowthZone

United States average: $31,133 (2019, US Census Bureau). When you get the right mix of these value drivers and pair it with either a good salesperson or a great sales process, you can drive even more revenue for sponsorship than advertising alone. . Self-employed: $34,751 (Gallup).