Association Success

NOVEMBER 17, 2020

Invest in a valuable white paper. If you want to earn media coverage and position your association as a thought leader, white papers are the way to go. Many organizations offer a white paper in exchange for an email address.

Content 148

Content Newsletter Sample Video 148

Reid All About it

JUNE 14, 2024

In Nimble’s AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, an introduction to AI for associations and a guide to developing an AI strategy. Non-dues revenue. You’ll find a few different and intriguing ideas to consider in this one. AI for associations.

Arlington 264

Arlington Revenue Leadership Strategy 264

Higher Logic

DECEMBER 19, 2017

Generate revenue. White papers. Here are a few other great reasons to invest in content marketing: Increase traffic & leads to site. Conversion. Improve SEO. Generate awareness. Reinforce brand. Build loyalty. Reduce costs. What Is Content Marketing and How Do I Get Started? Here are some ideas to get you started.

Content 227

Content Marketing Social Media Resources 227

AvidXchange: Association Management

JULY 14, 2022

According to the report: “While management executives are beefing up staffing measures and focused on recruiting new talent to drive revenue and productivity, all their efforts may go to waste as community managers continue to experience overwhelming burnout.”

eBook 130

eBook Survey Project Report 130

WBT Systems

MARCH 6, 2018

They will appreciate being seen as an educational resource and not just a revenue source. But before you begin your search for potential sponsors, step back and look at your association’s approach to revenue partners. This new revenue will help NWFA expand their online learning program and marketing efforts.

How To 155

How To Revenue Blended Learning Education 155

Freestone

DECEMBER 12, 2023

Are you looking for strategies to increase non-dues revenue? Leveraging your learning management system (LMS) to generate non-dues revenue is the perfect way to prioritize your goals throughout the year. Read our blog for 13 tips to utilize your LMS and drive non-dues revenue. You’re not alone!

Learning Management System 80

Learning Management System LMS Revenue System 80

Reid All About it

APRIL 19, 2024

In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. AI for associations. Consultant/founder wisdom. More info/register. Host: Fridays@4 Mon 4/22 at 8 a.m. – 1 CAE credit.

Education 258

Education Social Media Content Strategy 258

Reid All About it

AUGUST 2, 2024

A new white paper from Fonteva and Protech featuring the advice of Bruce Rosenthal and Mary Byers describes a step-by-step approach for conducting a competitive analysis as a path to financial sustainability and mission success. Association competitive analysis. Website content. Most blog posts are marketing dead ends.

Cleveland 270

Cleveland North Carolina Analysis Content 270

Higher Logic

SEPTEMBER 19, 2017

Use research such as GetMeSpark’s white paper on the education-skills gap back up your claims, then gather success stories for social proof. To make open mentoring programs more profitable, many associations will charge a fee for nonmembers, increasing non-dues revenue. Be creative with how you use your mentoring program.

millennials 205

millennials Learning Management System Education Tips 205

Blue Sky eLearn

JUNE 19, 2017

Hyperlink ads to a vendor white paper, infographic, or diagnostic tool. As Chief Learning Strategist & Founder of InspirEd, Tracy leverages her more than 17 years in the education industry for associations interested in increasing their relevance and revenue with meaningful live, online, and mobile learning programs.

Video 171

Video Content LMS Social Media 171

Reid All About it

MARCH 24, 2016

Get a sneak preview of his thinking in the white paper he co-authored with Elizabeth Engel: Innovate the Lean Way: Applying Lean Startup Methodology in the Association Environment. Many associations are still struggling financially and would benefit from rethinking the whole non-dues revenue issue. That one’s from me.

Innovation 150

Innovation Conference Revenue Industry 150

Nonprofit Marketing Guide

FEBRUARY 10, 2021

Email marketing platform, Klaviyo found , “Welcome series emails receive 63% higher open rates, 86% higher click-through rates, and 83% higher revenue per recipient (RPR) than your average email campaign.” Need more proof this is a good idea? Now, I want to ask you: Can you devote an hour to get your welcome series going?

Sample 130

Sample Email Marketing eBook Discount 130

Blue Sky eLearn

JULY 31, 2017

What if learners submitted case studies and the community co-created solutions resulting in a white paper? But, offering opportunities for co-creation is a magnificent way to build community around content. Tracy specializes in the intersection of learning science and technology.

Content 144

Content Case Study Sample Course 144

Reid All About it

AUGUST 18, 2023

Vista Cova’s white paper, Strategic Frameworks: The Future of Strategic Planning , explores how association executives are working with strategic plans in the post-COVID environment. The paper describes ten themes that emerged in their research and includes an appendix with the participants’ strategic frameworks. .

Certificate 195

Certificate Education Revenue Strategy 195

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

Reid All About it

JANUARY 26, 2018

Whenever association consultant Elizabeth Engel releases a white paper, I pay attention. No matter the topic, her papers are always interesting and informative. His article is well worth your time because it explains how this “mania for cryptocurrency could wind up building something much more important than wealth.”.

Washington 225

Washington DC millennials Chicago 225

Vanguard Tech

JUNE 27, 2013

Then gather data from external sources through white papers and published research. Many of the vendors you work with develop white papers and webinars. She purchases publications and white papers occasionally. You can obtain a lot of lifestyle information for virtually nothing.

Marketing 70

Marketing Newsletter Social Media Content 70

Nimble AMS

JULY 22, 2022

Gated content, like white papers, e-books, templates, or webinars, is hidden behind a form fill-out. Pros: Paid content, like learning programs, research articles, or journal subscriptions, is a great form of non-dues revenue for your association. Gated content. Should membership include unlimited access to the learning program?

Content 117

Content Marketing How To LMS 117

.orgCommunity

JULY 18, 2019

But, HFMA has cast that old non-dues revenue practice aside. HFMA’s approach sounds like a great way for an association to become indispensable to members, but there’s one challenge we must address: how to make up for lost non-dues revenue when free education is a membership benefit. What can we do to fill that gap?’”.

Revenue 53

Revenue Certificate Discount Blended Learning 53

Experts in Membership Marketing

SEPTEMBER 22, 2013

10 Tips to Develop and Effectively Use Components in Membership Marketing Components offer associations a multitude of opportunities to drive their missions and increase their revenues.

Tips 28

Tips Marketing Revenue Content 28

Association Success

SEPTEMBER 29, 2017

“Your Potential for Revenue”. Survey: Two-thirds of survey respondents said their revenue from corporate partners had increased in the past year (though we didn’t ask how much it increased). However, one-third said their corporate partner revenue had decreased or stayed the same in the past year. This is, of course, good.

DC 85

DC Survey Revenue Review 85

SCD Group

DECEMBER 3, 2012

What is Your Association's RPM (Revenue Per Member)? When I interviewed Rob Fowler, president/CEO of the Small Business Association Of Michigan, for my September 20 post about SBAM’s freemium membership model , he talked about their Revenue Per Member or RPM metric. By the way, this is gross revenue.).

Revenue 40

Revenue Michigan Certificate Committee 40

Associations Now

JANUARY 5, 2017

In a new white paper outlining its 2017 predictions for the association sector, the technology firm Abila says associations need to adapt their strategies to new, faster environments and changing member expectations. Or download the white paper over this way. What should associations double down on? v=KIM9MDWn8F4.

Software 61

Software Certificate Education Member Experience 61

Vanguard Tech

MARCH 29, 2011

For all the talk of non-dues revenue, new members, retention, and fresh designs, a commonly missed component of an association’s website strategy is content – and making sure members and audiences are going to read the content. This includes events, press releases, association news, white papers and reports. Sharing Is Huge.

Strategy 70

Strategy Press Release Social Media Revenue 70

AssociationChat

JUNE 7, 2022

Check these out: How to Create a Sponsorship Strategy That Will Maximize Event Revenue. The Association Chat Knowledge Hub provides instant access to: White papers. The Top 6 Reasons to Join an Association. Transformation is Coming in the Association Management System (AMS) Market. 10 Common Myths Debunked. How-To Guides.

eBook 52

eBook Case Study Library Analysis 52

GlowGlobally

JUNE 27, 2014

The associations that demonstrate growth in this report are stimulating and meeting demand for service from international customers and members in significantly different ways than those who have experienced stagnation or decline in membership and/or revenue from abroad. associations’ global strategic approach and operating environment.

Washington 60

Washington Report Revenue Strategy 60

Association Adviser

AUGUST 27, 2013

maggielmcg: Really great white paper about the mission-driven volunteer by @ewengel and @peggyhoffman [link] #assnchat. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Social Media Roundup: Give That Copy a Trim. Ernie Smith. Associations Now. Features'

Directory 60

Directory Virginia Social Media Newsletter 60

.orgCommunity

FEBRUARY 25, 2019

What are your current revenue and sales priorities? You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies. You could narrow your choices by looking at where your organization’s programming and content resources will generate the most revenue and engagement.

Marketing 68

Marketing Case Study eBook Social Media 68

Reid All About it

OCTOBER 18, 2019

Using research results from a recent white paper by Ashfield Meetings & Events, three medical-meeting specialists will discuss how physician preferences at meetings and congresses are evolving, and why. Presenter: Carlos Restrepo, MS, CAE, Chief Revenue Officer, Agilutions. Wed 10/23 at 2 p.m. CAE credit. More info/register.

North Carolina 34

North Carolina Education Project Content 34

Reid All About it

DECEMBER 10, 2021

They suggest an excellent (and entertaining) white paper to read on this topic and steps you can take to start your association’s journey from digitized to digital. Poor data collection can keep your organization from gaining valuable marketing insights, building better customer relationships, and even increasing revenue.

Chicago 195

Chicago Social Media Education Recruiting 195

Associations Now

OCTOBER 8, 2014

A new white paper offers pointers on picking a new membership and donor management system. So in today’s Social Media Roundup, we highlight a new white paper geared specifically to explaining membership software. — ASI (@advsol) October 8, 2014. Also: A social media celebration of our second birthday.

Social Media 40

Social Media System How To Software 40

Membership Marketing

DECEMBER 22, 2011

Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Labels: new products , Non-Dues Revenue. Non Dues Revenue and Affinity Programs for Members. Non-Dues Revenue. (1). White Paper. (4).

Revenue 40

Revenue Discount Directory Price 40

Velvet Chainsaw

MARCH 2, 2018

The way B2B professionals buy has dramatically changed, but our dependency on expo revenue hasn’t. The slow death of expo revenue is not an indicator that meetings don’t mean business any more. In-booth education, white papers, and solution-based demos will be valued greater than a chance to win Alexa.

Revenue 65

Revenue Education Analysis Conference 65

Mariner Management

JUNE 8, 2021

To keep the focus on performance, ask about compliance checklist items, but only score the short list of things that are true indicators of performance, for example, member recruitment and retention, market penetration, non-dues revenue sources, and gross receipts. Drive Chapter Behavior with Targeted Benchmarking (webinar).

Case Study 62

Case Study Project Tools America 62

Vanguard Tech

JULY 30, 2012

Advertising Revenue = page views and time on site. white papers). First, it helps to know what your website’s goal is so you can align measurement with those goals. Some high level examples might include. Thought Leadership = number of referring sites. Industry Expert = page views of specific content areas (e.g.

Course 70

Course Analysis Tools Content 70

Association Adviser

NOVEMBER 29, 2018

Other printed member communications consists of white papers from conference sessions, repurposing digital content in a nicely packaged annual magazine, industry awards booklets, buyers’ guides – the list goes on. Print can still be a major revenue generator for associations.

Georgia 63

Georgia Atlanta Newsletter Survey 63

Association Adviser

JULY 23, 2018

However, if your senior management wants revenue from your career center, they need to know having that placement is one of the most important ways to get it. Use RSS to constantly feed viewers fresh text such as featured jobs, upcoming career webinars and newly published white papers. (Even better? Stick with us. YOU got this.

Revenue 61

Revenue Maine Content Newsletter 61