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Fri 2/21 at 11 a.m.* – A Match Made in Heaven: How Event Surveys Transform Feedback into Your Events Learn how to pair the power of event data with proven survey strategies to deliver exceptional experiences for both attendees and exhibitors. Im happy to feature it as long as its not product-centric. Fri 2/21 at 1 p.m. CAE credit.
.* From Resumes to Results: Hiring for Real Impact Learn about a competency-based framework to clearly define success in a role and identify what matters in a candidate’s background; an end-to-end hiring strategy to improve job advertising, sourcing, interviews, and final decisions; and common hiring pitfalls to avoid and what to do instead.
If youre not using socialmedia to generate new leads and opportunities for your business or organization, then youre missing out on the greatest single marketing tool at your disposal! From LinkedIn and Facebook to Instagram and X, socialmedia should be a well-formed and indispensable part of your marketing strategy.
Let’s talk about how 4 Ds—Delete, Define, Develop, and Deliver—can reposition your career, your team, and your organization to thrive, as we say goodbye to 2024 and get ready to lead the last year of the first quarter of the 21st century. What strategies can you implement to close this engagement loop? Fri 10/11 at 4 p.m. to 5:25 p.m.
Developing engaging socialmedia for events is all about connecting with your audience. The Project Management Institute developed a successful socialmedia campaign for its recent conference by giving creative freedom to staff, embracing an informal approach, and providing opportunities for members to participate.
The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy?
There are a few tried and true strategies: book top-level speakers, invest in an event app to increase engagement onsite, and provide them with plenty of networking opportunities. This was just the opportunity to almost push them, go out, go see the city, team up with other attendees, and just explore.” You’re in luck!
Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? And the first step to improving member engagement is creating a winning member engagement strategy. How Do You Create an Effective Member Engagement Strategy?
This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines. They provide helpful tips for creating a 12-month training strategy so each volunteer receives the right amount of learning at their moment of need.
Mobile engagement strategy. Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Why do content strategies fail —and what can you do about it? Coincidence? Education revenue. Content marketing.
In this post, we’ll explore three strategies you can use to ensure you’re making the right moves for more meaningful member engagement. You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy.
Creating a specific hashtag will set your organization’s fundraising campaign apart from other associations, and it can also help your staff keep track of your campaign on socialmedia. Dashboards make it easy to track GivingTuesday KPIs, ensuring staff efficiency by keeping teams on track to achieve your fundraising goals.
How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Successful marketing and sales teams are increasingly going to be defined by how well they can work together. How can we better engage our customers?
Creating a socialmediastrategy can feel overwhelming. The problem is, this advice is often aimed at organizations with dedicated socialmedia folks, or even teams of them. So, how can your nonprofit create a socialmediastrategy that you can sustain? This is your road map.
The list goes on, which is why customer communities function best with diverse teams that bring together experts from different departments. Putting together this kind of team isn’t easy. Developing engagement, content, and growth strategies. Creating written, video, and socialmedia content. Leadership Team.
That’s why we’ve put together a refresher course on some of the greatest advantages of using technology as part of your nonprofit fundraising strategy. Multichannel marketing tools enable simple communication and campaign promotion via email, direct mail, content management, and socialmedia.
Is your customer success team burnt out? With recent emphasis on customer success programs and the rise in rapidly scaling tech companies, customer success teams are often strapped for resources and time. A community turns your average customer success team into a regular band of superheroes. How about stressed? X-Ray Vision.
What are the best ways that your organization can step up its online strategy in order to acquire more members? Prioritize socialmedia engagement. Prioritize socialmedia engagement. Socialmedia is an important resource to use because it allows you to capitalize on the social networks of your existing members.
This GivingTuesday, you may want to try something a little different as part of your socialmediastrategy : Consider socialmedia sharing and engagement as a form of generosity. In this blog, we’ll dive into why socialmedia sharing is useful on GivingTuesday and a great way to encourage generosity.
Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and socialmedia apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology. Socialmedia is their preferred form of entertainment.
What are the best ways that your organization can step up its online strategy in order to acquire more members? Prioritize socialmedia engagement. Prioritize socialmedia engagement. Socialmedia is an important resource to use because it allows you to capitalize on the social networks of your existing members.
It’s time to get more nuanced – focus on what’s bringing the most value to your members and what level of effort (dollars or team resources) it takes to deliver that revenue. Other options to consider are social and community listening. This proactive strategy will definitely help set your association apart in such a busy world!
You can absolutely create more engaging and funnier socialmedia posts. No doubt, you are aware of the TSA’s approach to socialmedia: They are reigning champs of federal socials. Here are a few funny socialmedia approaches you’ll see: Pop culture references (e.g. Think again!
To be successful on socialmedia, it’s crucial to prioritize… well, being “social”. In fact, if you don’t plan on consistently engaging with your audience, it’s best to stay off socialmedia altogether. By being social, you can create a sense of community and build a loyal following.
The insights from our survey offer a roadmap for aligning strategy, culture, and technology to stay resilient and agile in a rapidly changing environment. Provide AI Training : Build AI confidence across your team through targeted training sessions on best practices and tools.
You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. How to Align with Your Board and Executive Team's Priorities. Looking to personalize and target your email communications strategy to different member segments?
Find out what an effective, inclusive meeting looks like for a hybrid team, which all-virtual activities we should maintain post-COVID, which activities should *only* be held in person, and wow to best engage with clients and members going forward. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems.
How does it fit into our strategy? Automate Content Creation AI tools can generate newsletters, blog posts, and socialmedia updates, saving valuable time for marketing teams. But before jumping on the AI bandwagon, its crucial to ask: Why are we using this tool? What problem does it solve?
The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement. The solution?
As we approach this year’s GivingTuesday on December 3, here’s a collection of articles that explore fundraising strategies to help you prepare and maximize efforts to engage donors, boost contributions, and make the most of this global day of giving. 3 GivingTuesday strategies for year-end nonprofit fundraising.
Now, he's head of Structure3C, a community strategy firm. With a community of over 5 million users worldwide, Shana has worked to launch and grow a community composed of online communities, in-person events, socialmedia, content creation, email marketing, and customer support. Follow Bill on LinkedIn. Matt Lawson. Martha Jack.
That’s why having multiple member retention strategies in place is a must! In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Engage your members.
By offloading routine tasks to AI, associations can boost productivity and allow their teams to focus on higher-value projects that drive organizational growth. Fear of change : Some teams may resist adopting AI due to concerns over job security or discomfort with new technology. Positioning for Success in an Era of Disruption.
In 2024, the data continues to show how the historical assumptions that drove association strategy are less and less valid.” Tech Tuesday Slam Dunk: Successful Strategies to Manage Your IT Project Portfolio Managing your IT project portfolio is like juggling multiple March Madness brackets—requiring skill, precision, and strategic thinking.
Host: Matchbox Virtual Media. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media. Understand how to create a supportive environment where participants or staff/team members can engage with one another. More info/register.
He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Here’s more advice on building a culture of learning and experimentation from Adam Grant at Strategy+Business. He doesn’t think of them as visionary, but some of them are new to me. Member experience.
They range from other associations to employers or self-organizing groups on LinkedIn or other socialmedia platforms. There are HUUUGE tailwinds behind strategies that leverage community. Humans are social animals you cant stop us from congregating. We know membership strategy works. I mean more members.
Ultimately, your associations ROI can shape its future strategies. Your association must consider numerous forms of engagementfrom attending your events to sharing your socialmedia posts. This list should include everything from liking your socialmedia posts to signing up for your eLearning courses.
Lets look at some of the things you can do to create a successful data management strategy, and most importantly, how building one can offer you a competitive advantage when it comes to planning and running your campaigns for the coming year! Train your Team on Data Entry How boring!
You’ll likely face questions and concerns even after you present your team with details on how an online community can improve acquisition, retention, and revenue. Get your entire team involved in the community with small tasks like posting blogs and answering questions. Socialmedia, AMS, and CRM communities offer very few features.
It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. last-minute strategies and what you should be doing right now to help prepare you for GivingTuesday success. Sabrina Meyers, Co-Founder, Two SocialMedia Chicks. The future of work. to 5:05 p.m.
When your goals are focused on the future, you need sustainable fundraising strategies that help you consistently progress toward these objectives. This plan should align your entire fundraising team so everyone’s aware of your top priorities and their individual responsibilities for achieving your goals. Create a fundraising plan.
I hope you will take this information and have a meeting with your team to ensure your digital marketing efforts wont be drastically impacted. All you need is a bit more strategy. If you are on a calendar membership cycle and dues are due in December, have a discussion around your renewal marketing strategies.
Your goals will help craft your strategy and identify what type of content and topics to focus on. How Do I Create a Content Strategy? Now that you’ve done the hard part of identifying goals, defining target audience(s) and key metrics - creating a content marketing strategy is fun and easy. Target Audience. Brainstorm Topics.
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