Nonprofit Marketing Guide

APRIL 21, 2022

Earlier today, we presented a new webinar on the big social media trends that are most important for nonprofit communicators to see and embrace. Video or Flipbook Content (Carousels and Stories) as the Primary Format. Across all social media (not just nonprofits), the most engaging type of content is short-form video.

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Social Media Newsletter Video Content 117

Candid

JANUARY 24, 2023

By now you’ve probably heard that short-form video on social media is an important tool for reaching new and younger audiences. This is not groundbreaking news, yet many nonprofit organizations (Candid included) have hesitated to jump in for a variety of reasons.

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Video Social Media Content Proposal 140

Candid

AUGUST 21, 2024

That’s the average time viewers will spend on a social media video before they decide to move on. Many have pointed to social media as the cause of our shorter attention spans, although movie and television shots have also become shorter. Social media microlearning experiments at Candid What is microlearning?

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Social Media Tips Video Content 97

Nonprofit Marketing Guide

MARCH 25, 2021

We have ideas for newsletter articles, blog posts, social media updates, and more. Create or share a funny meme or video. Great for social media videos, you can join in the latest TikTok dance or show your staff getting down to take a break. Looking to fill your editorial calendar next month?

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Social Media Newsletter Video Course 127

Candid

JANUARY 16, 2025

Forty-seven percent of all consumers prioritize authenticity as a quality they look for in social media posts by influencers. But what does the kind of authenticity that inspires trust look like on social media? Posts with real people get 38% more engagement on social media.

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Social Media Video Tips Content 98

Reid All About it

JANUARY 4, 2019

Find out how to launch and maintain an email marketing strategy that consistently engages donors and supporters, format web and email content to increase your click-through rate, and integrate social media into your website and email communications. Video Storytelling for Your Business. How long should my video be?

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Washington Video Social Media DC 285

Blue Sky eLearn

AUGUST 19, 2020

Many are at least incorporating some type of virtual exhibit hall into their event – avatar or not – allowing you to download information, watch videos, and even chat with representatives of exhibiting companies. . Tip 5 – Stay active on social media .

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Tips Conference Social Media Class 365

Reid All About it

FEBRUARY 21, 2025

Episodes are published Monday mornings in both audioand video format, available on YouTube,Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). How to Build Social Media Buzz for Your Event Creating excitement and engagement around your event on social media is crucial for its success.

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Arlington Education DC Social Media 258

Blue Sky eLearn

JULY 14, 2020

Some of us sit on video conference calls the better part of the day. Use Social Media . Encourage registrants to share on social media that they’re registered for your event. In fact, even at Blue Sky eLearn, our webinar attendance for our own educational webinars shot up. We’re all getting it.

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Tips Conference Price Social Media 363

Candid

JULY 7, 2022

July 15 is officially Social Media Giving Day. This ‘holiday’ began in 2013, when Givver.com promoted it as an opportunity to leverage social media platforms for donations. Nonprofit Source found that 55% of people who engage with nonprofits on social media end up taking some sort of action: .

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Social Media Tips Video Content 111

Nonprofit Marketing Guide

OCTOBER 26, 2023

You can absolutely create more engaging and funnier social media posts. No doubt, you are aware of the TSA’s approach to social media: They are reigning champs of federal socials. Here are a few funny social media approaches you’ll see: Pop culture references (e.g. Think again!

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Social Media Video Strategy Examples 98

Candid

JUNE 7, 2023

For example, our preference for video content rings true. As I dug into the advice, I couldn’t help but reflect on the way I engage with nonprofit social media: Is the use of humor and short-form video crucial for brands to grab my attention? Has a shorter attention span, which requires content that is skimmable.

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Social Media Video Sample Content 98

Nonprofit Marketing Guide

JUNE 13, 2024

Video content is pretty much essential at this point to any communications program. People spend about 18 hours a week watching videos online , and 89% of consumers want to see more videos from brands in 2024. Make sure you have these 6 video fundamentals for nonprofits down! 6 Key Video Fundamentals 1.

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Video Software Social Media Content 97

Candid

APRIL 20, 2023

Creating a social media strategy can feel overwhelming. The problem is, this advice is often aimed at organizations with dedicated social media folks, or even teams of them. So, how can your nonprofit create a social media strategy that you can sustain? In a year, what will success look like?

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Social Media Strategy How To Content 98

Candid

MARCH 14, 2024

Creating a consistent supply of social media content for a nonprofit is hard. At the Nonprofit Marketing Summit earlier this month, I shared how we do this—from how we rethought why we are on social media and our process for repurposing content (without getting too repetitive). Here are some of the highlights: 1.

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Social Media Content How To Video 98

.orgSource

DECEMBER 23, 2024

Short-Form Video as a Key Communication Tool 2024 Trend : Platforms like TikTok, YouTube Shorts, and Instagram Reels have popularized short-form video, making it a preferred medium for engagement. Many associations are now testing short video content to reach members with quick, impactful messages.

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How To Survey Video Tools 88

Higher Logic

SEPTEMBER 21, 2017

Imagery, especially video, is a necessity. Videos can be embedded in your discussion posts or uploaded into your file libraries, but make sure you have a variety of valuable content for people to consume. From courses to professional tips, how-tos to behind-the-scenes tours, be creative in your approach to video.

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Social Media Software Video Content 189

Reid All About it

NOVEMBER 1, 2024

Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). We’ll walk through programming text-based and video-based chatbots using tools like Zapier, Soul Machines, Tidio, and more. 1 CAE credit. .

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Revenue Education Arlington Committee 258

Reid All About it

OCTOBER 11, 2024

Learn how to create high-quality text, image, video, and other content through hands-on time in class. Video marketing. VideoRequest describes how associations use videos to increase brand awareness, engage volunteers, promote events, and raise funds. Earn one CAE credit for each live session you attend. Good humans.

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North Carolina Revenue Email Marketing Newsletter 258

Nonprofit Marketing Guide

MARCH 26, 2024

We have ideas for newsletters, social media, blog posts, and more. Create or share a funny meme or video. Great for social media videos, you can join in the latest TikTok dance or show your staff getting down to take a break. Not sure what to write about next month? 4/11: National Pet Day.

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Social Media Newsletter Video Organization 97

Candid

DECEMBER 12, 2022

So, you get to work and land on one text-heavy website and another website with a prominent video that describes a nonprofit’s work, mission, and impact. HubSpot’s recent research helps to answer this question: branded video content is the most memorable. What are nonprofit explainer videos? Get to know your audience.

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Video Tips Social Media Content 105

Nonprofit Marketing Guide

APRIL 4, 2023

How should you decide which social media metrics your nonprofit should really pay attention to? Sure, you could make a case for tracking every number that the social media companies give you. Step 1: What is the point of your social media work, really? You can buy Reach on social media with ad dollars.

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Social Media Content Video Marketing 93

Nonprofit Marketing Guide

MARCH 14, 2023

In last week’s webinar on social media trends, we mentioned that no matter what platform you are on or whatever algorithm changes the social media companies throw at you, if you focus on earning trust and influence then you’ll be fine. Using the 6 Rs of Message Relevance will help you answer that question.

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Social Media How To Video Tips 90

Nonprofit Marketing Guide

FEBRUARY 28, 2023

It’s hard coming up with things to talk about on social media or in your newsletter. Every month we share blog, social media, and newsletter ideas your nonprofit can use to produce new content. You could post a cute animal video on social or send a special email. We can help though! are favorites.

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Social Media Newsletter Oakland Tips 93

Higher Logic

AUGUST 10, 2017

If that fails, they want to contact your association in the same ways they contact major brands – via email, social media, or phone – instead of being forced into using a single channel. If you’re not already responding to member issues via email and social media, add those channels to your support tools.

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Social Media Video Member Experience Content 196

Freestone

APRIL 29, 2024

Make it easy for your learners to digest content by creating nano courses, quick videos, or social media content to boost engagement. Begin with a 500-word blog post that you cross-post to your social media channels. When should you repurpose content at your organization?

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Social Media Content Revenue Course 78

Reid All About it

FEBRUARY 7, 2025

Mike Stelzner , Social Media Examiner & Social Media Marketing World The advantages of psychographics over demographics and ways to gather them. | Liz Willits , Content Phenom How to raise readers, in 35 steps.

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Chicago Revenue Education Member Engagement 275

Nonprofit Marketing Guide

DECEMBER 7, 2023

Instead, we’ll share them in our community and on social media. The post Reveal Video: Our 2024 Nonprofit Communications Training Schedule appeared first on Nonprofit Marketing Guide. If you receive the blog via email, please note that we will stop sending posts sometime next week.

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Video Communications Certificate Class 98

Nonprofit Marketing Guide

FEBRUARY 27, 2024

We have ideas for newsletters, social media, blog posts, and more. You could post a cute animal video on social or send a special email. Share a meme that relates to your work or a funny video. Spread some joy with positive and uplifting content or share funny memes or videos. are favorites.

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Social Media Newsletter Video Tips 87

Nonprofit Marketing Guide

SEPTEMBER 26, 2023

Looking for social media or newsletter ideas for October? Psst, you can also use these writing ideas for blog posts, videos and more. Encourage your readers to share what frustrates them on your social media posts or in the comment section on your blog. We have them! Thank your clients, volunteers and supporters.

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Social Media Newsletter Columbus Organization 91

.orgSource

JULY 3, 2023

Video has an immediacy and impact that consistently outpaces other mediums. Some professionals still think of video as a one-off initiative. Consider these statistics: Businesses using video marketing grow revenue 49% faster than those who don’t. The cost and effort needed to create a video are significantly reduced.

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Video Strategy Communications Content 88

Nonprofit Marketing Guide

JULY 6, 2023

Another potential Twitter-killer has entered the ring, but this one already has some pretty big social media guns backing it. You log in using your Instagram account and posts can be up to 500 characters long and include links, photos, and videos up to 5 minutes in length. Should your nonprofit try Threads? Let us know!

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Social Media Video Project Content 84

Nonprofit Marketing Guide

APRIL 12, 2023

Alright, let’s talk about the king of content – video! According to our 2023 Nonprofit Communications Trends Report , nearly all nonprofits (95%) now create some type of video content. Video marketing is now more important to nonprofits than ever. And what’s the ROI for busy social impact marketers like ourselves?

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Video Tips Marketing Content 93

Higher Logic

OCTOBER 18, 2018

Pro Tip: For maximum understanding of the differences, read on and be sure to watch our featured video. Marketing automation, on the other hand, is a way to look comprehensively at your audience’s behavior, from email to website to social media , and send them relevant content based on their demonstrated interests.

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Email Marketing Marketing Social Media Video 159

Association Success

JANUARY 6, 2021

With over 800 million active users worldwide , it’s not a stretch to say TikTok has grown to be one of the most popular and influential social media platforms since the COVID-19 pandemic began. Usually known for its dance videos, funny lip-syncing and storytimes, TikTok has morphed into something that means so much more.

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Social Media Video Content Project 158

EventMobi: Association Events

JULY 25, 2024

Watch the video to see workshop expert Liz Lathan share her top tips on how to build engaging workshops for association members. “I Build On Your Workshop’s Success Finally, don’t be afraid to promote the work attendees are doing on social media.

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How To Social Media Education Certificate 263

Blue Sky eLearn

OCTOBER 11, 2017

Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages. Ask a colleague or friend to help work on your images and templates, to proofread and spruce up PowerPoints and handouts, or to edit video and audio recordings. Tip #8 – Outsource.

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