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Keith Prowse launches hospitality white paper: People Buy Experiences

Event Industry News

Titled ‘People Buy Experiences’, Keith Prowse’s white paper gives thought leadership on the changing face of hospitality. The paper also looks at the demands, trends and best practices for guest engagement and retention that lead to the creations of world-class experiences. .

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What sponsors want – and don’t want – from virtual conferences

Association Success

Many associations are missing the mark – and missing revenue potential – when it comes to their conference sponsorship offerings, according to the findings in our new white paper, “The New Sponsorship Model for Virtual Events.”. Our white paper provides examples of these marginal-value benefits include: Logo Placements.

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You’ve Got to Read This: August 2, 2011

Reid All About it

Mike Stelzner wrote about eight ways to do just that on Social Media Examiner. Bob Leonard shares good basic advice on how to repurpose content you already have – speeches, white papers and sales presentations. If you write about social media, you might wonder how to spell some of its newfangled lingo.

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What I'm Reading

Thanks For Playing

Marketing Profs picked up Maddie Grant and Jamie Notter's survey on new leadership skills for the social media age (and wrote a really nice article about it). Does your association need social media training? Hey, lots of people have been writing interesting stuff! There are signs. Want to make real progress in 2013?

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Non-profit Report & Resource Round-up

Wild Apricot

Here is a brief review of five recently published research reports, white papers, e-books and guides that might be of interest to non-profit and membership organizations.( read more ).

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Frank Kenny: Selling Memberships with Social Media

GrowthZone

sell memberships) maximizing your organization’s social media and digital marketing efforts. Social media is no different. The social media activities you have completed so far are similar to a single person going to a church social, nightclub, or community festival. So, you want to make money (a.k.a,

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Membership Marketing Resources

Wild Apricot

read more ).

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