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Remember that old Faberge shampoo commercial, where the hook was that the shampoo was SO amazing that a woman told two friends about it, and then they each told two friends, etc., until the screen was covered with little boxes containing pictures of female heads with awesomely feathered hair? Witness word of mouth at work. The exact number offered differs, but we’ve all heard the old trope that someone who has a good experience tells a small number of other people, while someone who has a
The weekly list of free educational events and resources for the association community The purpose of art is washing the dust of daily life off our souls. Pablo Picasso Membership requirement for certification. Many association professionals believe its okay to require membership for certification programs , but, as Apti points out, its definitely not.
I was recently thinking about something my very smart friend Jamie Notter is fond of saying: Trust and risk are correlated. As trust goes up, risk goes up. In order to lower risk, we also end up lowering trust. Ever wondered why staff members have such strong reactions to new policies at your association? Voil. That reads, on some level, like you don’t trust them.
In this Association Insights video , I break down how to effectively pitch your associations story to national media. Success starts with understanding what national outlets want: stories with wide relevance or impact. Research journalists’ beats and personalize your pitch accordingly. Use a compelling subject line, a strong first sentence and clearly state why your story matters now.
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Picture this: Your small business has been operating online only, but now youre ready to open a physical storefront. To generate excitement and attract new customers, you host a grand opening event with drinks, snacks, and a 10% discount on every purchase. At the end of the day, youve had your most successful day of sales yet and positive feedback from community members who are excited to come back.
340B Health , an organization advocating for hospitals and health systems serving vulnerable communities, faced a rapidly changing regulatory environment. While financially stable, the association operated in a volatile policy landscape , where government regulations could shift every two to four years. This uncertainty made long-term strategic planning challenging.
In this Association Insights video , I share best practices for writing op-eds that elevate your associations voice and increase your chances of publication. Bold ideas deserve bold platforms. Start with a timely, relevant topic that ties into current events or pressing industry challenges. Hook readers with a strong opening and keep your message focused and persuasive.
An annual conference led by two nonprofits serving science journalists had the support of the University of Pittsburgh. Last month it pulled funding, citing changing circumstances. Two organizations representing science journalists are scrambling to find a new home for their annual conference after its original academic sponsor withdrew its support.
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Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
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When you consider implementing association management software (AMS), do you think of long timelines, unexpected costs, or unpredictable challenges? What if we told you an AMS implementation didnt have to be this way ? While many associations struggle during an AMS implementation, your organization can have a smooth, predictable, and cost-effective impl eme ntation.
Despite comprising the majority of the nonprofit workforce, women in the sector still face gender disparities and challenges, including unequal pay, lack of access to funding sources, and expectations to do more with less. For Womens History Month, weve curated a list of articles highlighting the progress women in the nonprofit sector have made, the gaps they still face, and how theyre working to dismantle barriers.
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
This post is adapted from Association 4.0 Positioning for Success in an Era of Disruption , originally published in 2018. At the time of this interview, Abe Eshkenazi, CSCP, CPA, CAE , servedand continues to serveas the CEO of APICS (now the Association for Supply Chain Management ). While the governance landscape has evolved, the strategies and leadership insights shared here remain timeless.
Planning an event requires carefully coordinating with countless people to ensure that your speakers, food, venue, and activities create a memorable experience. After you go through all this effort, however, you want to make sure that you build an effective occasion that will align with your brand goals and help drive leads for your business. The key to achieving this objective is having an effective event marketing strategy.
On The Association Insights Podcast , co-host Meghan Henning and I sat down with Anne Reinke, president & CEO of the Intermodal Association of North America, for a dynamic conversation on leadership, visibility and advocacy. Reinke shares her leadership journey to a new CEO role and how shes amplifying IANAs presence in Washington and beyond by uniting diverse stakeholders under a common mission.
FFAIR, the award-winning exhibitor and sponsor management platform, has announced that The Barista, a leading events coffee supplier, has joined its Recommended Supplier programme.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Nonprofits in the international development subsectorand those that have relied on U.S. government funding in particularare facing the impacts of USAID stop-work orders and subsequent funding cancellations. The possibility of those organizations being forced to close means programs ending , putting communities around the world at risk. While few organizations have publicly discussed the difficulties theyre facing, some have announced closures or the furlough of a majority of staff , signaling s
Author: Daria Knupp Its no secret that keeping existing members engaged is more cost-effective than constantly acquiring new ones. One of the most powerful ways to boost retention is through association events. Well-planned events create opportunities for members to connect, learn, and find value in their membership, making them more likely to stay involved long-term.
The most popular and successful way to raise money for your organization: the food fundraiser. From bake sales to food trucks we have the ultimate list to help you raise profits.
What’s the Plan, Phil? In today’s volatile economic landscape, association career centers are not just amenitiesthey’re lifelines for our members. Like Phil Dunphy’s unexpected leap onto a car inModern Family, we must take bold, decisive action to elevate our career centers from passive resources to dynamic catalysts for professional growth.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
RefTech, a long-established and highly regarded provider of event registration, badging and scanning solutions has been appointed to provide badging for The Business of Events: Global Policy Forum, taking place at IET London: Savoy Place on Tuesday 1st April 2025. RefTech will be delivering its award-winning badging solution to ensure a seamless, professional experience for attendees.
Addressing silos and miscommunication neednt require a massive reorganization, experts sayit starts with knowing your blind spots. “The thing I wish I could change is how we deal with each other,” Boeing CEO Kelly Ortberg told staff at an all-hands meeting earlier this month. Its a tall order. The aerospace company, which has infamously seen its fortunes fall due to high-profile plane failures and stories of management eroding quality control, has had to battle its way back to respec
Author: Debbie Willis Is your association thriving? According to recent surveys , association executives feel more confident than ever, with 67% optimistic about their organizations future growth and stability. While the reasons for this optimism vary, theres no doubt that now is a promising time for associations to try experimental strategies, test out innovative tools, and explore new opportunities.
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Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
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