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That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Going Virtual: What We’ve Learned Supporting 2000+ Virtual Events in 6 Months. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. More info. .
So I took an offer in 2000 to be the Director of Government Relations, for an association management company called The Roberts Group. On most days I answer regulatory questions but I’m also involved in designing social media strategies, managing finances, recruiting new members, and planning future events. The variety is what I like.
Association Adviser: Patti, you’ve been the executive director of AHE since December 2000. However, about a year later a recruiter called on behalf of the American Hospital Association asking me to interview for a job as an education director for one of their business units. What route did you take to this position?
In marketing, whether it be for membership recruitment and retention, conference attendance, participation in your certification program or whatever, the key analytic is cost per order. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). in Alexandria, Virginia. Popular Posts.
Others require multiple years of membership tied to an event like certification. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Unleash the Power of Market Testing in your Membership Recruitment. Network with Me.
• Acquire or maintain a certification (22%). My firm offers a number of services ranging from survey research, to member recruitment, to member engagement, to renewals, to web design, to internet marketing, to list management. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4).
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