Slice-Works

SEPTEMBER 18, 2014

We started our blog in late 2000, as a way to step up our engagement in social media and validate the credibility of our claim as top-tier branding and marketing strategists and creatives. I want to welcome everyone to SliceWorks Brand Chatter, a conversation about brand congruency and authenticity.

Recruiting 28

Recruiting Recruitment DC Newsletter 28

Association Success

MARCH 27, 2017

The first thing you should do as an association recruiter is go to Linkedin. For instance, if you hire a freelance marketer to manage email marketing, agree to pay them $1000-2000 per month. A great freelancer will stick with your organization and add value to your association. The key is to find the right one. Hiring a Freelancer?

How To 76

How To New York City DC United States 76

Associations Now

AUGUST 10, 2015

In comments to The Washington Post , the New Jersey-based lawyer noted that her goal was to boost the recruitment of women and minorities into the legal field. Last week, Paulette Brown formally began her reign as leader of the American Bar Association (ABA), a position she was voted into about a year ago.

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New Jersey Detroit Guidelines Washington 40

Associations Now

JULY 14, 2014

In 2000, the German national soccer team was embarrassed and seemed lost after it was knocked out of an early round of Europe’s biggest tournament. The German Football Association drastically altered the country’s youth development program, and the result was on display at this year’s World Cup.

United States 40

United States System Team Recruiting 40

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Labels: Membership Recruitment.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). So Why Test in Membership Recruitment? Blog Archive.

Marketing 40

Marketing Recruiting Recruitment Price 40

Associations Now

JUNE 12, 2015

Data and an executive recruiting expert don’t quite see eye to eye. Neilson, who used data from a Crist|Kolder Associates study [PDF] of Fortune 500 and S&P 500 company C-suites, found that just 36 percent of those organizations employed a COO, down from 48 percent in 2000. Is a similar trend happening in associations?

Washington 40

Washington Recruiting Recruitment Survey 40

Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment? Membership Recruitment. (4).

Marketing 40

Marketing Price Discount Recruiting 40

Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. Unleash the Power of Market Testing in your Membership Recruitment. Speaking Engagements. Speaking Engagements. Publications.

Tools 40

Tools Marketing Recruiting Recruitment 40

Association Navigator

APRIL 12, 2013

So I took an offer in 2000 to be the Director of Government Relations, for an association management company called The Roberts Group. On most days I answer regulatory questions but I’m also involved in designing social media strategies, managing finances, recruiting new members, and planning future events. The variety is what I like.

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Alabama Handbook Washington Pennsylvania 100

Membership Marketing

JULY 22, 2010

Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. Interestingly, when asked to rate the effectiveness of using email to recruit new members, those who said that email was the “most” effective channel, dropped from 24 percent in 2009 to 10 percent in 2010. Speaking Engagements. Speaking Engagements.

Recruitment 40

Recruitment Recruiting Survey Price 40

Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

MARCH 12, 2012

• Year over year new member recruitment. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Popular Posts.

Marketing 40

Marketing Price Survey Recruiting 40

Association Adviser

APRIL 10, 2017

Association Adviser: Patti, you’ve been the executive director of AHE since December 2000. However, about a year later a recruiter called on behalf of the American Hospital Association asking me to interview for a job as an education director for one of their business units. What route did you take to this position?

Education 84

Education Certificate Course Cost 84

Membership Marketing

SEPTEMBER 3, 2010

In fact, word-of-mouth marketing tied for the top spot as the most effective method of new member recruitment in our 2010 Membership Marketing Benchmarking Report. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JULY 17, 2012

You also will have difficulty recruiting a new member if you cannot identify who top prospects are for membership. Recruitment -- when prospects choose to join you. Successful membership organizations put in place a very pro-active recruitment plan as part of the lifecycle. Membership Recruitment. (4). Network with Me.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

MARCH 31, 2010

Over a million pieces of recruitment mail were analyzed that went out over several campaigns and there were over 10,000 paid responses. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Membership Recruitment. (4).

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Marketing Rhode Island South Dakota West Virginia 40

Membership Marketing

OCTOBER 7, 2011

Recruitment, Retention, and Engagement Trends. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Popular Posts.

Marketing 40

Marketing Case Study Price Survey 40

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment. Network with Me.

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

APRIL 9, 2010

The Push and Pull of Membership Recruitment. However, we live in a time of exciting change and the paradigm for membership recruitment is changing with it. Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JULY 5, 2011

Growth in new member recruitment appears to be a big driver in membership growth. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Unleash the Power of Market Testing in your Membership Recruitment. Popular Posts.

Report 40

Report Survey Price Recruiting 40

Membership Marketing

SEPTEMBER 13, 2010

More Marketing Channels Available for Membership Recruitment. ” Ideally, careful tracking of membership recruitment will help define what marketing channels are most effective for your organization. Labels: Marketing Media , Membership Recruitment. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Price Recruiting Recruitment 40

Membership Marketing

NOVEMBER 14, 2011

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Unleash the Power of Market Testing in your Membership Recruitment. Five Steps to Building a Membership Recruitment St. Membership Recruitment. (4).

Marketing 40

Marketing Price Survey Tips 40

Membership Marketing

MARCH 7, 2011

I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008).

Sample 40

Sample Marketing Price Survey 40

Membership Marketing

JANUARY 19, 2012

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). in Alexandria, Virginia. View my complete profile. Network with Me.

Marketing 40

Marketing Cost Price Survey 40

Membership Marketing

APRIL 4, 2012

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). in Alexandria, Virginia. View my complete profile. Network with Me.

Report 40

Report Marketing Price Survey 40

Membership Marketing

MARCH 27, 2012

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). in Alexandria, Virginia. View my complete profile. Network with Me.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

JANUARY 26, 2012

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). in Alexandria, Virginia. View my complete profile. Network with Me.

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

DECEMBER 30, 2011

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). in Alexandria, Virginia. View my complete profile. Network with Me.

Tools 40

Tools Marketing Price Report 40

Membership Marketing

DECEMBER 12, 2011

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). in Alexandria, Virginia. View my complete profile. Network with Me.

Marketing 40

Marketing Class Miami Price 40

Membership Marketing

FEBRUARY 12, 2010

As you may recall, last year, our survey provided critical comparative data on how organizations recruit members, engage new members and renew their members. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Popular Posts.

Survey 40

Survey Marketing Price Analysis 40

Membership Marketing

OCTOBER 20, 2011

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). in Alexandria, Virginia. View my complete profile. Network with Me.

Marketing 40

Marketing Price Case Study Survey 40

Membership Marketing

DECEMBER 13, 2010

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). in Alexandria, Virginia. View my complete profile. Network with Me.

Marketing 40

Marketing Baltimore Maryland Price 40

Membership Marketing

JULY 26, 2011

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). in Alexandria, Virginia. View my complete profile. Network with Me.

Marketing 40

Marketing Project Price Survey 40

Membership Marketing

APRIL 12, 2012

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). in Alexandria, Virginia. View my complete profile. Network with Me.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

DECEMBER 28, 2010

These membership marketing resolutions are summed up well by a comment from one of my survey respondent who wrote: “When you actually do a recruitment campaign, they join. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

MARCH 9, 2012

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). in Alexandria, Virginia. View my complete profile. Network with Me.

Marketing 40

Marketing Price Analysis Survey 40