SCD Group

JUNE 15, 2015

Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. Here are the basics of Kids Skate Free: Societal Issue: childhood obesity Industry Issue: number of roller skating participants declining Strategy: provide kids coupons for free roller skating.

Association Management 40

Association Management Memphis Marketing Recruiting 40

.orgCommunity

OCTOBER 8, 2019

HIMSS began reaching beyond “member” to “audience” in 2002 by offering resources and benefits not exclusive to dues-paying professionals. It was an evolutionary process more than an overall strategy at the time, according to Lieber. Given the competitive nature of the current market, this strategy is now more imperative than optional.

Technology 40

Technology millennials Revenue System 40

Associations Now

FEBRUARY 8, 2017

Some groups are reexamining their membership strategies to bring down that barrier. Take, for example, the National Defense Industrial Association, which has more than 85,000 members in the defense and national security community. What challenges or struggles have you faced in recruiting and retaining government employees as members?

Iowa 40

Iowa Revenue Recruiting Recruitment 40

Association Adviser

JUNE 17, 2014

Association career sites are great tools for recruiting new members and for engaging the passive job seeker that commercial job boards can’t tap. . Employers also recognize that niche sites are an efficient way to connect with top talent in specific industries, so a career center is a very natural fit for an association.

Newsletter 60

Newsletter Revenue Recruiting Recruitment 60