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Kids Skate Free: Association-Managed Cause Marketing Campaign

SCD Group

Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. Here are the basics of Kids Skate Free: Societal Issue: childhood obesity Industry Issue: number of roller skating participants declining Strategy: provide kids coupons for free roller skating.

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NEC appoints Stefanie Corinth as Senior Vice President of Sales EMEA

Event Industry News

Stefanie has extensive sales and marketing experience, managing teams and devising strategy across the EMEA region. Previous to this, Stefanie has held different sales positions in the software industry and subsequently managed the role of Sales Manager Eastern and Central Eastern Europe at Sony and Nokia.

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Agency Spotlight: Jack Morton

Event Industry News

Agency Spotlight, the latest addition to the Event Industry News site, profiles the top of the pyramid, the design and creativity behind brand activations, experiences, exhibition USPs and the greater live event model. Formation: Jack Morton founded our agency in 1939, so this year we’re celebrating 80 years in the industry.

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The Importance of Getting Lots of Little Things Done Well Every Day

Association Adviser

Association career sites are great tools for recruiting new members and for engaging the passive job seeker that commercial job boards can’t tap. . Employers also recognize that niche sites are an efficient way to connect with top talent in specific industries, so a career center is a very natural fit for an association.

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Opening the Door to Government Members

Associations Now

Some groups are reexamining their membership strategies to bring down that barrier. Take, for example, the National Defense Industrial Association, which has more than 85,000 members in the defense and national security community. What challenges or struggles have you faced in recruiting and retaining government employees as members?

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Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

HIMSS began reaching beyond “member” to “audience” in 2002 by offering resources and benefits not exclusive to dues-paying professionals. It was an evolutionary process more than an overall strategy at the time, according to Lieber. Given the competitive nature of the current market, this strategy is now more imperative than optional.