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Email Marketing: Time to Rethink What’s Possible

Associations Now

It’s easy to look at something that’s long been consistent and reliable—such as email marketing—and think you’ve mastered it. For a lot of associations, email marketing is kind of like the hoverboard—an area where it doesn’t seem like there’s much possibility. Consider what’s possible.

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Why email success starts with a clean subscriber list

Association Success

Nowadays, you can’t be too careful with who you communicate with online. Way back when, before the CAN-SPAM Act of 2003 , we were able to send out emails with the voracity of water coming out of a firehose. Since 2003, additional legislation regulating how businesses manage customer data has been enacted.

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How to Drive High Donor Retention Rates with Text Messaging

Achieve

Text messaging is one of the best communication tools in nonprofits’ disposal, allowing organizations to reach supporters directly with personalized messaging. Mike started his nonprofit career managing the Ride For Roswell from 2003 to 2005 in his hometown of Buffalo, NY. The answer is with a strong text messaging strategy.

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How to Successfully Reach Donors Across Multiple Channels

Achieve

This is where a multichannel marketing strategy can help. Instead of focusing your communication efforts on one platform—like email or direct mail—multichannel marketing helps you expand your reach and keep your existing supporters engaged across multiple channels.

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