Association Adviser

FEBRUARY 15, 2013

9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. MySpace in 2003? May 29-31, 2013 ASAE 2012 Marketing Membership & Communications Conference.

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SCD Group

AUGUST 29, 2012

Does print still work for association marketing & communications? As you know by now, I’m an advocate of many of the new digital communications tools. “We see a strong future for the catalog, with this being one of many ways that we communicate with our customer.” Causeaholic. AMR Management Services.

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Association Adviser

MAY 27, 2018

Our featured professional this month is Katie Butler, vice president of communications for the Independent Insurance Agents & Brokers of America (IIABA). Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. How did you come to work for an association?

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Associations Now

NOVEMBER 25, 2014

It’s easy to look at something that’s long been consistent and reliable—such as email marketing—and think you’ve mastered it. For a lot of associations, email marketing is kind of like the hoverboard—an area where it doesn’t seem like there’s much possibility. Consider what’s possible.

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Event Industry News

NOVEMBER 30, 2020

Agency: Yellow Fish Formed: 2003 Annual Events: 51-100 Staff: 11-50 Offices: 1 yfish.co.uk/. MD Laura Pace joined Yellow Fish in early 2020 with an extensive background in experiential marketing and is responsible for leading the development and strategic direction of Yellow Fish whilst supporting the agency’s plans to grow sustainably.

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Event Industry News

MAY 24, 2018

As the number of freelancers grow within a staffing agency there needs to be a strong focus on integration and communication. The lack of communication tends to create overdue projects and additional expenses that even when you factored these in, seem to arrive unexpectedly. One Platform to Manage All.

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Event Industry News

APRIL 1, 2019

Agency: Smyle Creative Formed: 2003 AnnualEvents: 100+ Staff: 51-100 employees Offices: 3 [link]. They needed an event to drive awareness and engagement with Red Bull Radio, and build a stronger association with the target market of 18 – 25 year olds. Mantra: The Idea is Everything. Make it smart, make it bold, and make it matter.

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Event Industry News

APRIL 4, 2019

Our current CEO Josh McCall, who is only our third to hold the role in 80 years, joined in 1984 and has served in various capacities of increasing responsibility from an Account Executive to Chief Operating Officer, before becoming CEO in 2003 and Chairman in 2007. Key services and sectors served: We’re a global brand experience agency.

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SCD Group

SEPTEMBER 17, 2013

if I looked at your association’s convention program for 2013 and 2003, would I see any differences other than dates and names of speakers? SCD Group association management association conferences association executives association communications association leadership association marketing ASAE' Think about it.

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Leading Learning

MAY 24, 2022

The spread of both video and social—often in tight combination—has gone hand in hand with the widespread use of smart phones and the ever-increasing speed of mobile communication networks. See e-learning stats for the course creator market here.). The Growth of Mobile. I can’t remember the last time that happened. The Creator Economy.

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Event Industry News

JANUARY 13, 2020

Among its current clients are IMEX Exhibitions (since 2003), German Convention Bureau, Thailand Convention & Exhibition Bureau, Hamburg Convention Bureau, Riskline, HBAA, Maritim Hotels and Wyboston Lakes Resort. It follows the earlier acquisition of data analytics consultancy Pearl Analytics and digital marketing specialists, CI.

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SCD Group

JANUARY 23, 2014

Thus, I found two ads that demonstrate compelling storytelling that serve as great examples for association marketers and membership professionals. Apple ASAE association communications association executives association marketing association membership association storytelling Dell iPAD New York Times SCD Group'

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Association Subculture

JANUARY 6, 2011

Its marketing on steroids. Ive had my membership since 2003 or maybe 2004. 2 comments: Kevin Whorton, Whorton Marketing & Research. communications. (4). community. (3). marketing. (2). Indispensability" is neither authentic nor true. Am I going to drop my ASAE membership? Not necessarily. advocacy.

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Achieve

MARCH 4, 2022

Another aspect of data privacy involves how data can and cannot be used to market to donors, which is much more relevant. Regulation #1: The CAN-SPAM Act The CAN-SPAM Act was passed into US law in 2003, and it protects consumers from receiving emails that they never agreed to receive.

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Achieve

MAY 24, 2024

Text messaging is one of the best communication tools in nonprofits’ disposal, allowing organizations to reach supporters directly with personalized messaging. Market your text messaging campaign Before you can start sending your supporters inspiring messages, you need to get your supporters to opt-in to your text messaging campaign.

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Nonprofit Marketing Guide

OCTOBER 18, 2012

I have had huge experience with using the jester approach to very serious issues when I made the nonprofit film The Meatrix back in 2003. But, I think there are huge opportunities to use these tools to be a breath of fresh air in nonprofit marketing. These days we can’t just create one 30-second spot and that is our marketing.

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The Hourglass Blog

OCTOBER 15, 2010

Not too long ago a friend sent me a link to this article about "Why Marketers Cant Afford to Ignore Baby Boomers." In a culture that endlessly focuses on youth, the article warns marketers not to overlook a group that has tremendous buying power: the 78 million Baby Boomers in the U.S. Labels: Baby Boomers , Marketing.

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Off Stage

JANUARY 29, 2009

May 30, 2003. communication than one that is constantly re-inventing itself in. Association Marketing. 29, 2009 - Writing the Financial Policy. Writing An Association Financial Policy (Reprint) By Judith Lindenau, CAE, RCE. Many AEs spend a great deal of time writing and revising association. that surround this subject area.

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AssociationChat

SEPTEMBER 22, 2021

Certainly figuring out is my association tied to the mission and communicating that canoe, the mission, the best way that it could? Are we communicating about that connection? Are we communicating about that mission, that commitment that our organization has, in an effective way? It was published in 2003.

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Associations Now

JUNE 1, 2014

And even after the organization hired a $6,000-a-week consultant in 2003 to learn about making data-based business decisions, Dorman wasn’t convinced it would lead to any long-term benefit. “At She advises associations to use a five-step approach to a data project: determine the scope, collect, clean, analyze, and communicate. “If

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Executive Connections

NOVEMBER 12, 2009

In addition to their expertise in organizing, categorizing, cataloging, classifying, and disseminating information, many of our members are proficient in new and emerging communications technologies, knowledge management, competitive intelligence and other practical uses of information.   Why? 

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Reid All About it

MARCH 6, 2020

You can have the best content money can buy, but… (Jodi Harris, Content Marketing Institute ). Recently, ACS embarked on a journey to better connect and build a community around study participants with the aim of increasing engagement and better delivering information to them. Presenter: Mark Bornstein, VP of Content Marketing, ON24.

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Achieve

MARCH 17, 2023

This is where a multichannel marketing strategy can help. Instead of focusing your communication efforts on one platform—like email or direct mail—multichannel marketing helps you expand your reach and keep your existing supporters engaged across multiple channels.

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Associations Now

JUNE 26, 2015

While last week’s ruling by the Federal Communications Commission to rein in the use of robocalls was considered a big win for consumers, pollster groups have suggested that the decision could damage a necessary part of the democratic process. A recent robocall ruling wasn’t exactly a slam-dunk win for all. Not Enough Clarity.

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