2003 Marketing Strategy 
Associations Now
AUGUST 6, 2018
Email marketing is still evolving, 15 years after Congress gave the industry a single set of rules that regulate the messages that go in your inbox. Email marketing has been with us a long time, and it always seems like there’s a new headache facing organizations that rely on it. Also: Timing event meals perfectly. When’s Lunch?
Achieve
MAY 24, 2024
The answer is with a strong text messaging strategy. Market your text messaging campaign Before you can start sending your supporters inspiring messages, you need to get your supporters to opt-in to your text messaging campaign. Building up a robust contact list is easy when you have a strong multichannel marketing strategy.
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Associations Now
NOVEMBER 1, 2018
Last month, the American Historical Association announced that its 2020 annual meeting will not a have a theme —for the first time since 2003. Another factor to consider is whether your conference is new to the market. How do you determine the right approach? I hope that a themeless AHA will prove to be a maximally inclusive AHA.”.
Association Success
JUNE 7, 2018
Beware of political risks when exploring new global markets. In 2003, widespread protest broke out around me in Azerbaijan, a country formerly part of the Soviet Union. We spent a year researching the economies, politics, legal frameworks and markets of the countries. But these are not enough for entering a market.
Associations Now
NOVEMBER 25, 2014
It’s easy to look at something that’s long been consistent and reliable—such as email marketing—and think you’ve mastered it. For a lot of associations, email marketing is kind of like the hoverboard—an area where it doesn’t seem like there’s much possibility. Consider what’s possible.
SCD Group
AUGUST 29, 2012
Does print still work for association marketing & communications? Here are some highlights of the story: “The catalog continues to open new doors and opportunity for us,” said Jim Wright, senior vice president of marketing at Express. homes last year, according to the Direct Marketing Association, and 89.6 million
Idea Architects
JUNE 13, 2012
How would you adjust your recruitment and involvement strategies to capitalize on this potential shift? community that people value and that our organizations market. Oct 2003 (1). Sep 2003 (2). Aug 2003 (1). May 2003 (2). Apr 2003 (1). Mar 2003 (1). Feb 2003 (3). Jan 2003 (2).
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