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As Associations deliver business and professional solutions, members perceive them as relevant and necessary. Building nimble and cost-effective strategies to address challenges and position the Industry for a clean energy future. Organizations use immersive “outside in” research and strategic planning to align with member challenges.
When organizing a community, it’s important to clearly define what you expect from your members if you want them to be willing and active participants and advocates. Burning Man co-founder Larry Harvey , who passed away before this year’s annual event, wrote the “ Ten Principles ” in 2004 as guidelines for the newly-formed Regional Network.
MemberEngagement. You can script the formation of strategy. This is where our illustrious leaders head off to their strategy retreats to develop their carefully laid plan that is then distributed to the worker bees for flawless execution. You Cant Script the Formation of Strategy. Eric Lanke. Leadership.
Your goal is to design a website that your members can navigate—and your team members can update—with ease. An attractively designed website that is regularly updated with all of the most relevant content for your members is an excellent way to improve memberengagement. Turn your ideas into strategies.
Each program must support your overall strategy and mission, or it could have a negative impact on your membership and brand. Many associations are now producing their own video content to drive traffic to their websites, to keep membersengaged, and more recently to attract sponsorship dollars. ” Tom Hood, MACPA. .
HIMSS began reaching beyond “member” to “audience” in 2002 by offering resources and benefits not exclusive to dues-paying professionals. It was an evolutionary process more than an overall strategy at the time, according to Lieber. By 2004, the philosophy of a broadening audience was becoming officially accepted and adopted.
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