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10 Marketing Realities Nonprofits Need to Accept to Succeed

Nonprofit Marketing Guide

As I was writing various chapters on both strategy and tactics, I realized that I was making choices about what to include and what to leave out based on my own set of assumptions about the world that nonprofit communicators are working in. Here is the my list of 10 marketing realities for nonprofits, with abridged commentary.

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Magic Keys Radio Today on Pitching + Mixed Links You Can’t Miss

Nonprofit Marketing Guide

Now on to Mixed Links - great resources, ideas, and commentary for nonprofit communicators: On Your Website. It’s hard to do successful online marketing without them. On Your Email Marketing. More on Online Marketing. .&# Registration is required, and about 80 nonprofits have signed up so far.

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How to Drive High Donor Retention Rates with Text Messaging

Achieve

Text messaging is one of the best communication tools in nonprofits’ disposal, allowing organizations to reach supporters directly with personalized messaging. Mike started his nonprofit career managing the Ride For Roswell from 2003 to 2005 in his hometown of Buffalo, NY. The answer is with a strong text messaging strategy.

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How to Successfully Reach Donors Across Multiple Channels

Achieve

This is where a multichannel marketing strategy can help. Instead of focusing your communication efforts on one platform—like email or direct mail—multichannel marketing helps you expand your reach and keep your existing supporters engaged across multiple channels.

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