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As I was writing various chapters on both strategy and tactics, I realized that I was making choices about what to include and what to leave out based on my own set of assumptions about the world that nonprofit communicators are working in. Here is the my list of 10 marketing realities for nonprofits, with abridged commentary.
Now on to Mixed Links - great resources, ideas, and commentary for nonprofit communicators: On Your Website. It’s hard to do successful online marketing without them. On Your EmailMarketing. More on Online Marketing. .&# Registration is required, and about 80 nonprofits have signed up so far.
Text messaging is one of the best communication tools in nonprofits’ disposal, allowing organizations to reach supporters directly with personalized messaging. Mike started his nonprofit career managing the Ride For Roswell from 2003 to 2005 in his hometown of Buffalo, NY. The answer is with a strong text messaging strategy.
This is where a multichannel marketing strategy can help. Instead of focusing your communication efforts on one platform—like email or direct mail—multichannel marketing helps you expand your reach and keep your existing supporters engaged across multiple channels.
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