Nonprofit Marketing Guide

AUGUST 7, 2009

As I was writing various chapters on both strategy and tactics, I realized that I was making choices about what to include and what to leave out based on my own set of assumptions about the world that nonprofit communicators are working in. Neither is communications or public relations. Reality 1: Marketing is not a dirty word.

Marketing 87

Marketing Social Media Communications Press Release 87

Jamie Notter

OCTOBER 13, 2011

As communication channels become more social and blended to assist both members and our business partners to target their messages, this specificity bumps ways to consider sharing the income beyond one event. December 2005 (5). November 2005 (7). October 2005 (4). September 2005 (4). August 2005 (7).

Social Media 70

Social Media System Leadership Innovation 70

Jamie Notter

FEBRUARY 7, 2012

We need to pay more attention inside, to the people, to the relationships, to the communication. December 2005 (5). November 2005 (7). October 2005 (4). September 2005 (4). August 2005 (7). July 2005 (4). June 2005 (4). May 2005 (4). And that’s the biggest lesson here for me.

Social Media 70

Social Media Innovation Report Leadership 70

Association Adviser

JULY 5, 2017

Communication breaks down. Consider the most common pitfalls associations face implementing strategy. They include lack of detailed planning and accountability, unclear expectations and prioritization, and poor communication and coordination. Specifically, SPICE stands for scan, plan, implement, communicate and evaluate.

United States 80

United States Review Revenue Analysis 80

Idea Architects

DECEMBER 19, 2011

Every Monday, I offer a leadership limerick, highlighting an idea or strategy about effective leadership in limerick form. Sometimes its a matter of different communication styles (think Myers-Briggs or DiSC); sometimes it is assuming people connect the dots on their own more than might be the case. Nov 2005 (1). Oct 2005 (1).

Leadership 60

Leadership Columbus DC Louisville 60

Idea Architects

DECEMBER 12, 2011

Every Monday, I offer a leadership limerick, highlighting an idea or strategy about effective leadership in limerick form. So we need to be even more intentional when trying to communicate with the masses. Nov 2005 (1). Oct 2005 (1). Sep 2005 (2). Aug 2005 (1). Jul 2005 (2). Jun 2005 (1).

Leadership 60

Leadership Columbus DC Louisville 60

Jamie Notter

NOVEMBER 18, 2011

We’re going to reduce the value we give to reports, minutes, and task lists, and we’re going to increase the value on communication, problem solving, and collaboration. I think we really need to challenges ourselves to come up with some NEW ways of engaging people and developing and implementing strategy. December 2005 (5).

Committee 70

Committee System Leadership Strategy 70

.orgSource

JUNE 25, 2023

A spontaneous cruise of the office was an effective strategy for evaluating a variety of business indicators. You could assess how people were communicating, determine where the vibe registered on the stress meter, and take the opportunity to connect personally with employees. How are people expected to communicate?

Team 88

Team Software Review Survey 88

Nonprofit Marketing Guide

APRIL 27, 2012

How do we as a nonprofit sector decide which nonprofits are doing a good job and which aren’t, and how do we communicate that to current and potential supporters? Financial Scan is new and evolving—one in a growing toolbox, including Philanthropy In/Sight , The Strategy Landscape , and Policy Map , to name a few. Anjali Deshmukh.

Rhode Island 76

Rhode Island Analysis Massachusetts Communications 76

GlowGlobally

NOVEMBER 13, 2008

global association strategy, regional planning and local infrastructure to grow your business. Marketing and Communications Platform. Meeting the specified budget parameters of CTBUH, MCI Dubai developed a marketing and communication plan along with an event website to build awareness and growth. GrowGlobally.org. Membership.

New York 60

New York Class Video Project 60

Ungated

JULY 24, 2023

CAI recently was recognized for excellence with four awards by Association Media & Publishing, a premier membership organization serving the needs of association publishers, communication professionals, and designers. This site, originally launched in 2005, was awarded a bronze for best overall blog site.

Newsletter 52

Newsletter Maine Resources Association Management 52

Associations Now

AUGUST 12, 2013

Also: strategies for growing conference sponsorships. It’s no secret that younger generations rely on social media to communicate with friends and connect with the causes they care about. Overall, the report says that 72 percent of adults now use social media, up from just 8 percent back in 2005. Tell us in the comments.

Social Media 40

Social Media Atlanta Strategy Report 40

Associations Now

MARCH 23, 2023

Janay Rickwalder VP, Communications and Marketing, Investment Adviser Association The first thing that Lori Anderson did when she showed up at ISA headquarters in 2005 as our new CEO— the fourth in as many years—was introduce herself as a wife and a mother and then as our new boss. She is truly grateful for all she has.

Team 64

Team Marketing Association Management Strategy 64

Velvet Chainsaw

MAY 31, 2016

To better resonate with target attendees, most of our clients are embracing new and more agile attendance acquisition and communication strategies. VCC is excited to welcome Betsy Bair, Vice President, Strategic Narratives to the Velvet Chainsaw Consulting team!

Boston 40

Boston Content Conference Education 40

Idea Architects

DECEMBER 14, 2014

Because that was the approach the Indianapolis Museum of Art (and presumably the PR firm that advises it) opted for in announcing the elimination of free general admission, a practice in place from 1941 to 2005 and 2007-present (according to this article in the Indianapolis Business Journal. That is how we deliver unwelcome news.

Indianapolis 60

Indianapolis FAQ Press Release Process 60

Ungated

JUNE 23, 2021

We are proud to share with you that the Ungated blog is one of three CAI publications recently honored with EXCEL Awards , an annual program that recognizes excellence and leadership in nonprofit association media, publishing, and communications. Ungated, originally launched in 2005, was awarded a bronze for best overall blog site.

Resources 52

Resources Texas Newsletter Association Management 52

Event Industry News

APRIL 4, 2019

Julian joined Jack Morton in 2002 as director of operations in London and became managing director in 2005. His passion for communications strategy, brave ideas and brand experience has seen him play a key leadership, strategic and client partner role across multiple high-profile global projects, brand campaigns and product launches.

Case Study 70

Case Study Leadership Innovation Project 70

Achieve

MAY 24, 2024

The answer is with a strong text messaging strategy. Text messaging is one of the best communication tools in nonprofits’ disposal, allowing organizations to reach supporters directly with personalized messaging. Building up a robust contact list is easy when you have a strong multichannel marketing strategy.

How To 52

How To Software Social Media Newsletter 52

Beth Kanter

JULY 19, 2017

In 2005, we got a chance to meet face-to-face in London at the Global Voices Blogging Summit after I transitioned from being the Cambodia bridge blogger. Tharum has served as a communications director for a number of international NGOs based in Cambodia, but recently launched his own communications agency.

Class 43

Class Innovation Video Content 43

Associations Now

DECEMBER 12, 2016

Associations stress out a fair bit about their content strategy—a term I don’t exactly love, because it applies a lot of gravitas to what was once more simply called “communications.” But on another level, I wonder if some associations have absorbed the lessons about communications we’ve learned in the past decade or so.

Social Media 40

Social Media Revenue Content Strategy 40

Velvet Chainsaw

JULY 24, 2013

Even when you’ve adequately communicated the transition from passive attendee to active participant, some audience members will still resist. Brookfield and Stephen Preskill (2005), D. You’re challenging their comfort zone of passively sitting in a lecture. And you’re challenging their past school years. Forsyth (2003), B.

Education 40

Education Conference Strategy Process 40

The Hourglass Blog

APRIL 21, 2011

The HBR post describes several strategies employed by the very famous and very innovative Mayo Clinic. Born in 2006 as the brainchild of Dr. Nick LaRusso, the CFI was first called the SPARC Lab (with the acronym standing for its methodology: see, plan, act, refine, and communicate). Communication. About This Blog. Baby Boomers.

Innovation 40

Innovation millennials Case Study Leadership 40

Mizz Information

APRIL 15, 2011

Having an open forum is Facebooks Way" --thats why they dont respond to user comments or complaints and only communicate changes like this comment policy to agencies or brands spending big money. If so, how will you communicate this to "likers" of the Page? Facebook does what is best for Facebook. See the next two points.

Social Media 40

Social Media Course Tools Review 40

.orgCommunity

JANUARY 15, 2019

Bartuch is director of strategy and research at Sandstorm Design. dissertation analyzed scientific concepts underlying successful strategies for marketing, growth, sales and innovation. Bartuch highlights the following trending strategies as paths to feeling the member love: Chat. As a former academic, Dr. Bartuch’s Ph.D.

Social Media 40

Social Media Innovation Chicago millennials 40

Beth Kanter

JUNE 15, 2012

I’ve been following the Games for Change Festival since 2005 and now that more nonprofits are incorporating gaming strategies in their marketing approaches, this article share some valuable insights. And the VP of communications and marketing at HopeLab should know. Zamzee isn’t the first game that HopeLab has produced.

Social Media 28

Social Media Project Innovation Examples 28

Achieve

MARCH 17, 2023

This is where a multichannel marketing strategy can help. Instead of focusing your communication efforts on one platform—like email or direct mail—multichannel marketing helps you expand your reach and keep your existing supporters engaged across multiple channels.

How To 52

How To Social Media Video Content 52

Associations Now

FEBRUARY 21, 2017

If it is being used by the White House, as some reports have suggested, that would be a problem, as Axios helpfully notes: “All official business is supposed to be conducted via White House e-mail so communications can be archived for the presidential record.”. Does Encrypted Chat Make Sense for You?

Tools 74

Tools Report New York System 74