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10 Marketing Realities Nonprofits Need to Accept to Succeed

Nonprofit Marketing Guide

As you may know, I am in the middle of writing the full-length, printed book version of Nonprofit Marketing Guide, to be published in Spring 2010 by Jossey-Bass. Here is the my list of 10 marketing realities for nonprofits, with abridged commentary. Reality 1: Marketing is not a dirty word.

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2019 Tech Trends: 3 Factors Associations Should Watch

Associations Now

Remember how, around 2005 or so, it seemed like PCs (at least on the Windows side) were starting to stagnate, leading to longer upgrade cycles in offices, as much of the existing tech “just worked”? It’s like 2005 all over again. It’s like 2005 all over again. Which is good for “owned” resources, like email marketing.

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Magic Keys Radio Today on Pitching + Mixed Links You Can’t Miss

Nonprofit Marketing Guide

It’s hard to do successful online marketing without them. On Your Email Marketing. If you feel like you need to apologize in your email for possibly spamming, it means you are spamming, says Email Marketing Reports. More on Online Marketing. Thanks for MarketingProfs for the tip.).

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How to Drive High Donor Retention Rates with Text Messaging

Achieve

Market your text messaging campaign Before you can start sending your supporters inspiring messages, you need to get your supporters to opt-in to your text messaging campaign. Building up a robust contact list is easy when you have a strong multichannel marketing strategy.

How To 52
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This British Political Party Has a Membership Problem

Associations Now

The Conservative Party, which was on a bit of an upswing at the time current Prime Minister David Cameron took over the party’s leadership in 2005, may be feeling the membership pain the worst of all. The root causes: So, what’s causing the slide in membership?

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How to Successfully Reach Donors Across Multiple Channels

Achieve

This is where a multichannel marketing strategy can help. Instead of focusing your communication efforts on one platform—like email or direct mail—multichannel marketing helps you expand your reach and keep your existing supporters engaged across multiple channels.

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Google SEO Changes: It’s Time to Do Some Soul-Searching

Associations Now

If you’ve seen any of your association’s marketers breaking into a sweat recently, they might have read a certain blog post from Google. Google says it’s offering similar data through its Webmaster Tools interface, but digital marketing experts say that information isn’t a full substitute for what was lost.