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The Evolution of Experience with Marketing Automation

Higher Logic

Stop me if you’ve heard this one: marketing automation will save you time and increase your engagement and efficiency. The problem is you may not be getting to the biggest benefit that marketing automation has to offer: time. If you’re new to marketing automation, you might ask yourself, “What am I supposed to do with that saved time?”

Marketing 262
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Stop Approaching Public Relations Like It’s 2007

Nonprofit Marketing Guide

The photo was taken in June 2007 — less than 8 years ago. But even though less than a decade has passed, that picture was taken during a completely different era — a time when local newspapers and TV stations actually assigned reporters to cover the nonprofits and foundations in their communities. Quite a bit.

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Nonprofit Marketing and Communications: Best Practices, Templates, Ideas, and Advice

Nonprofit Marketing Guide

Nonprofit marketing and communications is all we do here at Nonprofit Marketing Guide. We focus on the needs of nonprofit marketing and communications professionals and offer community, training, coaching, and mentoring. This is your nonprofit marketing professional development home online— that’s it.

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Fight Digital Fatigue: 4 Tips for Nonprofit Communications

Achieve

As a nonprofit marketing or communications specialist, you may have noticed a rising tide of digital fatigue among your supporters when it comes to your organization’s online outreach efforts. . Communication is a foundational element of. multichannel marketing strategy. It’s a phenomenon called. digital fatigue. .

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Life After Jive-x: Choosing a New Home for Your Customer Community

Higher Logic

If you’re a Jive-x customer, you know Khoros has given your external community platform an official end-of-life date: December 2020. I started at Jive in 2007 when the platform was still known as “ClearspaceX.” You have: Automation tools to encourage engagement with pre-built and configurable communications campaigns.

Tools 296
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GrowthZone | ChamberMaster Customers Recognized at 2023 ACCE Annual Convention

GrowthZone

Since 2007, ACCE has annually recognized chambers of commerce in various size categories for their work leading businesses and communities with the Chamber of the Year award. The award recognizes excellence in operations, member services, and community leadership.

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Higher Logic's Rob Wenger Announces New Role as Executive Chairman, Welcomes Kevin Boyce as New CEO

Higher Logic

At the risk of bragging too much about our collective success, let me recap all of Higher Logic’s recent, amazing growth: 2007-2015 : We maintained a steady 30% growth rate on our own over the years, as we forged ahead in providing the best community and collaboration software for our customers.